Established reputation with 150 years of experience in the industry.

Strong focus on agent support and communication, fostering a positive office culture.

Innovative approach to technology and market adaptation, including partnerships in emerging areas like the metaverse.

Recent controversies regarding internal handling of discrimination cases may affect public perception.

Limited market presence outside of New York City, which could restrict opportunities for clients and agents.

Potential resistance to change from long-standing traditional practices may hinder adaptability in a rapidly evolving market.