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Rating Index

Pros

Wide range of trading instruments available, including stocks, commodities, and forex.
User-friendly trading platforms with advanced tools for analysis and execution.
Transparent fee structure with no hidden charges.

Cons

Lack of valid regulatory oversight, raising concerns about safety and legitimacy.
Higher trading fees compared to some competitors, which may deter cost-sensitive traders.
No demo account available for practice, limiting new traders' ability to familiarize themselves with the platform.

Zebu Company

Zebu Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Zebu Share and Wealth Managements Pvt. Ltd., commonly referred to as Zebu, was founded in 2013 by Vella Iyan Vijayakumar. The company was established with the vision of providing comprehensive financial services to Indian investors and traders, aiming to fill the technological and service gaps in the market.

Parent Company/Ownership Structure

Zebu operates as a private limited company, registered under the Indian Companies Act. It is independently owned, with its founder playing a significant role in its strategic direction and operations.

Headquarters Location

Zebu is headquartered in Chennai, Tamil Nadu, India. The address is Door No. 127, 1st Floor, PSK Boosh Anam Mahal, 100 Feet Bypass Road, Velachery, Chennai - 600042.

Global Business Scope

While Zebu primarily serves the Indian market, it offers a range of financial products and services that cater to both domestic and international investors. The company enables trading across various asset classes, including stocks, commodities, and currencies.

Main Regulatory Bodies

Zebu operates under the regulatory framework established by the Securities and Exchange Board of India (SEBI), which is the primary regulatory authority for securities markets in India. However, it has been noted that Zebu lacks valid regulatory licenses from recognized international bodies, raising concerns about its regulatory standing.

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2. Company History and Development

Key Milestones

  • 2013: Zebu was founded, focusing on providing an accessible trading platform for Indian investors.
  • 2017: Expansion of services and introduction of various trading tools and educational resources.
  • 2021: Launched multiple platform upgrades, including mobile applications and advanced trading features.

Business Expansion Journey

Zebu has progressively expanded its offerings by introducing new trading platforms and tools, such as the Zebull mobile app and the Smart Trader web application. The company has also enhanced its educational resources to empower investors with knowledge about market trends and trading strategies.

Customer Base Growth

Over the years, Zebu has experienced significant growth in its customer base, driven by its commitment to providing user-friendly platforms and a wide range of financial products. The company has positioned itself as one of the fastest-growing brokerage firms in India.

Platform Development History

Zebu has continuously updated its trading platforms to include advanced functionalities such as real-time data analysis, margin calculators, and seamless fund transfer options. The introduction of the new eKYC system has also streamlined the account opening process, making it more accessible for new clients.

Important Awards or Recognitions Received

While specific awards were not detailed in the available data, Zebu has been recognized for its rapid growth and innovative approach in the Indian brokerage sector, earning the title of "India's Favorite Stock Broker."

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3. Trading Services Offered

Forex Trading Options

Zebu offers a variety of forex trading options, enabling clients to trade multiple currency pairs. However, the exact number of currency pairs available was not specified in the available data.

Stock Trading Options

Zebu provides access to a comprehensive selection of stocks listed on Indian stock exchanges, including the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The platform allows for both intraday and long-term investment strategies.

CFD Trading Products

The available data did not specify whether Zebu offers Contracts for Difference (CFDs). However, it does provide trading services for various financial instruments, including stocks, commodities, and currencies.

Other Financial Instruments

In addition to stocks and forex, Zebu allows trading in:

  • Commodities: Traders can engage in commodity trading, including metals and agricultural products.
  • Mutual Funds: Access to professionally managed investment portfolios.
  • IPOs: Opportunities to invest in initial public offerings (IPOs).
  • Sovereign Gold Bonds: Investment options in government securities denominated in gold.

Special Services or Unique Advantages

Zebu distinguishes itself by offering a range of educational resources, including webinars, articles, and interactive calculators, to help investors make informed decisions. Additionally, the platform's user-friendly interface and advanced trading tools enhance the overall trading experience.

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Detailed Regulatory Information

Zebu is registered with SEBI, which oversees its operations in India. However, it currently lacks valid regulatory licenses from other recognized international bodies, raising concerns about its regulatory compliance.

As a private limited company, Zebu operates under Indian corporate law. It is structured to provide a wide range of financial services within India, with no current international branches or subsidiaries.

Client Fund Protection Measures

While the specific measures for client fund protection were not detailed, Zebu is expected to adhere to SEBI guidelines, which mandate certain safeguards for investor funds. However, the lack of comprehensive regulation may pose risks.

Countries/Regions Served

Zebu primarily serves clients within India. There are no indications of operations or services extending to international markets.

Compliance History

The available data does not provide specific instances of compliance issues. However, the lack of valid regulatory oversight suggests potential risks regarding compliance with international standards.

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5. Competitive Landscape

3-5 Main Competitors

  1. Zerodha: One of India's leading discount brokers, known for its low-cost trading and extensive educational resources.
  2. Upstox: A popular online trading platform offering a range of investment options and competitive pricing.
  3. Angel Broking: A well-established brokerage firm providing a comprehensive suite of financial services to retail investors.
  4. ICICI Direct: A full-service broker offering a wide range of financial products and services, including research and advisory.

Positioning in the Industry

Zebu positions itself as a fast-growing brokerage firm, focusing on technology-driven solutions and investor education. Its emphasis on providing user-friendly platforms aims to attract retail investors looking for accessible trading options.

Market Differentiation Factors

Zebu differentiates itself through:

  • A focus on educational resources to empower investors.
  • Continuous updates and enhancements to its trading platforms.
  • A diverse range of financial instruments and services.

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In conclusion, Zebu Share and Wealth Managements Pvt. Ltd. is a notable player in the Indian brokerage landscape, offering a variety of trading services and educational resources. While its lack of comprehensive regulatory oversight raises concerns, its commitment to innovation and customer service positions it as a competitive option for investors in India.

Learn more about Zebu's offerings and services here