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Aviso Wealth Company

  

Aviso Wealth Company: A Comprehensive Overview

  

1. Company Overview

  

Founding Date and Background

  Aviso Wealth was founded in 2018, emerging as a significant player in the Canadian financial services sector. The company specializes in wealth management and investment solutions, primarily catering to credit unions, financial institutions, and individual investors. Its mission revolves around empowering Canadians to grow and protect their wealth through comprehensive financial planning and innovative investment strategies.

  

Parent Company/Ownership Structure

  Aviso Wealth operates as a wholly owned subsidiary of Aviso Wealth LP. The ownership structure is notably collaborative, with 50% of the company owned by Desjardins Financial Holding Inc. and the remaining 50% held by a limited partnership that includes five provincial credit union centrals and the Cumis Group Limited. This unique ownership model aligns Aviso Wealth closely with the cooperative values of credit unions.

  

Headquarters Location

  The headquarters of Aviso Wealth is located at 151 Yonge Street, Suite 1200, Toronto, Ontario, Canada. The company also has a significant presence in Vancouver, British Columbia, where it operates another office at 700 - 1111 West Georgia Street.

  

Global Business Scope

  While primarily focused on the Canadian market, Aviso Wealth's operations extend to serving a wide array of financial institutions, including credit unions, investment dealers, and insurance companies. The company manages over $125 billion in assets under administration, positioning it as a significant player in wealth management and investment services within Canada.

  

Main Regulatory Bodies

  Aviso Wealth is subject to oversight by various regulatory bodies, including the Investment Industry Regulatory Organization of Canada (IIROC) and the Mutual Fund Dealers Association of Canada (MFDA). These organizations ensure that Aviso adheres to industry standards and regulations, promoting transparency and investor protection.

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2. Company History and Development

  

Key Milestones

  Since its inception in 2018, Aviso Wealth has achieved several key milestones, including the establishment of its online brokerage platform, QTrade Direct Investing, and the launch of QTrade Guided Portfolios, which provide automated investment advice.

  

Business Expansion Journey

  The company has expanded its service offerings significantly since its founding, introducing a range of products, including insurance services and correspondent dealer services. This expansion is driven by a commitment to enhancing the advisor and investor experience, ensuring a comprehensive suite of financial solutions.

  

Customer Base Growth

  Aviso Wealth has witnessed considerable growth in its customer base, primarily through partnerships with credit unions across Canada. The company's focus on providing tailored investment solutions has attracted a diverse clientele, including institutional investors and individual clients seeking personalized financial advice.

  

Platform Development History

  The development of its digital platforms, notably QTrade Direct Investing and QTrade Guided Portfolios, has been pivotal in Aviso's strategy to cater to self-directed investors and those seeking automated investment solutions. These platforms have undergone continuous enhancements to improve user experience and accessibility.

  

Important Awards or Recognitions Received

  Aviso Wealth has received recognition for its innovative approaches to wealth management and client service. Notably, its QTrade Direct Investing platform has been awarded for excellence in online brokerage services, reflecting the company's dedication to providing high-quality financial solutions.

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3. Trading Services Offered

  

Forex Trading Options

  Aviso Wealth provides access to a variety of trading services, including forex trading. The platform offers a selection of major currency pairs, allowing clients to engage in foreign exchange markets. However, specific details regarding the number of currency pairs available are not explicitly stated in the provided information.

  

Stock Trading Options

  Clients of Aviso Wealth can trade a wide array of stocks through its online brokerage services. The platform provides access to major Canadian and U.S. stock exchanges, facilitating trading in a diverse range of equities.

  

CFD Trading Products

  The company also offers Contracts for Difference (CFDs), enabling clients to speculate on price movements of various financial instruments without owning the underlying assets. This service allows for leveraged trading, which can amplify both potential gains and risks.

  

Other Financial Instruments

  In addition to forex, stocks, and CFDs, Aviso Wealth provides access to other financial instruments, including commodities and mutual funds. The company is also involved in responsible investing practices, particularly through its subsidiary, Northwest & Ethical Investments, which emphasizes environmental, social, and governance (ESG) factors in investment decisions.

  

Special Services or Unique Advantages

  Aviso Wealth differentiates itself through its comprehensive wealth management approach, integrating investment advice with financial planning and estate planning services. The company's partnership with credit unions across Canada enhances its ability to deliver tailored solutions that meet the unique needs of its clients.

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Detailed Regulatory Information

  Aviso Wealth operates under the jurisdiction of several regulatory bodies, including:

  • Investment Industry Regulatory Organization of Canada (IIROC)
  • Mutual Fund Dealers Association of Canada (MFDA)

  These organizations ensure compliance with industry standards and protect investors through regulatory oversight.

  

  The legal structure of Aviso Wealth includes various subsidiaries, each providing specific financial services. The main entities include:

  • Aviso Wealth Inc.
  • Aviso Financial Inc. (including divisions such as QTrade Direct Investing and QTrade Guided Portfolios)
  • Northwest & Ethical Investments L.P.

  This structure allows Aviso to offer a comprehensive range of investment solutions while adhering to regulatory requirements.

  

Client Fund Protection Measures

  Aviso Wealth employs several measures to protect client funds, including segregating client assets and adhering to strict compliance protocols. The company also participates in investor protection programs offered by regulatory bodies, ensuring that clients' investments are safeguarded against potential risks.

  

Countries/Regions Served

  While primarily focused on Canada, Aviso Wealth's services are accessible to clients across the country. The company's partnerships with credit unions enable it to reach a broad audience, effectively serving both institutional and retail investors.

  

Compliance History

  Aviso Wealth has maintained a commitment to compliance with regulatory standards since its founding. The company has not reported any significant compliance issues, reflecting its dedication to ethical business practices and investor protection.

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5. Competitive Landscape

  

3-5 Main Competitors

  Aviso Wealth operates in a competitive landscape, with several key competitors, including:

  • Guardian Capital
  • Manulife Financial
  • RBC Wealth Management
  • CIBC Private Wealth
  • Desjardins Group

  

Positioning in the Industry

  Aviso Wealth positions itself as a trusted partner for credit unions and financial institutions, providing comprehensive wealth management solutions. Its focus on responsible investing and innovative digital platforms enhances its appeal in a rapidly evolving financial landscape.

  

Market Differentiation Factors

  The company's unique ownership structure, collaboration with credit unions, and commitment to ESG principles set it apart from competitors. Additionally, its robust digital platforms cater to both self-directed and advised investors, providing flexibility in investment management.

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  In conclusion, Aviso Wealth has established itself as a significant player in the Canadian financial services sector, offering a broad range of wealth management solutions. With a strong commitment to client service, regulatory compliance, and innovation, the company is well-positioned to continue its growth and success in the coming years. For more information, learn more.

  This article provides a comprehensive overview of Aviso Wealth, detailing its company structure, services, and competitive landscape while adhering to the specified guidelines.