Diverse investment options beyond traditional markets, allowing for portfolio expansion.

Potential for higher returns compared to conventional investments, appealing to risk-seeking investors.

Access to unique asset classes, such as real estate and fine art, which were previously reserved for institutional investors.

Higher risk associated with non-traditional investments, which may lead to significant losses.

Limited liquidity, making it difficult to quickly sell assets or access funds when needed.

Complexity in understanding alternative assets, requiring more due diligence and investment acumen from investors.