Sunrise Company

　　

Sunrise Company: A Comprehensive Overview

　　

Company Overview

　　

Founding Date and Background

　　Sunrise Brokers, established in 1991, is a prominent interdealer broker specializing in a wide range of financial services. The company has built a reputation for its expertise in equity derivatives, commodities, credit, foreign exchange (FX), and hybrid products. With a commitment to innovation and a strong client-centric approach, Sunrise Brokers has become a leader in the financial services industry.

　　

Parent Company/Oversight Structure

　　In 2016, Sunrise Brokers was acquired by BGC Group, a global brokerage firm that provides a broad array of financial services. This acquisition has enabled Sunrise to leverage BGC Group's extensive resources and market presence, enhancing its service offerings and operational capabilities.

　　

Headquarters Location

　　Sunrise Brokers is headquartered in London, United Kingdom, with additional offices in key financial hubs, including New York and Hong Kong. This strategic positioning allows the company to serve a diverse international clientele effectively.

　　

Global Business Scope

　　Sunrise Brokers operates on a global scale, providing brokerage services across Europe, the United States, and Asia. The company caters to a wide range of clients, including investment banks, hedge funds, and institutional investors, facilitating trading in various asset classes.

　　

Main Regulatory Bodies

　　Sunrise Brokers is authorized and regulated by several key financial authorities, including:

• Financial Conduct Authority (FCA) in the UK
• Securities and Futures Commission (SFC) in Hong Kong
• Financial Industry Regulatory Authority (FINRA) in the USA

　　These regulatory bodies ensure that Sunrise Brokers adheres to stringent compliance and operational standards.

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Company History and Development

　　

Key Milestones

　　Since its inception, Sunrise Brokers has achieved several significant milestones:

• 1991: Founded in London, focusing on equity derivatives.
• 2005: Expanded into the Asian market with the establishment of a Hong Kong office.
• 2016: Acquired by BGC Group, enhancing its operational capabilities and market reach.
• 2021: Recognized as the number one equity products broker for the 13th consecutive year by Risk Magazine.

　　

Business Expansion Journey

　　Sunrise Brokers has undergone significant expansion over the years, both in terms of geographical reach and service offerings. The company has strategically opened offices in major financial centers, which has facilitated its growth and allowed it to tap into new markets. The expansion into Asia, particularly Hong Kong, has been a critical step in establishing Sunrise as a global player.

　　

Customer Base Growth

　　The company has consistently grown its customer base, thanks to its strong historical client relationships and extensive market knowledge. This growth is attributed to its ability to provide tailored solutions and high-quality service to its clients.

　　

Platform Development History

　　Over the years, Sunrise Brokers has invested significantly in technology and infrastructure to enhance its trading platforms. The company has developed sophisticated trading systems that allow for efficient execution and risk management, catering to the needs of institutional clients.

　　

Important Awards or Recognitions Received

　　Sunrise Brokers has received numerous accolades for its performance and service quality, including:

• Ranked as the number one equity derivatives broker by Risk Magazine for over a decade.
• Recognized for its innovative approach and commitment to client service.

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Trading Services Offered

　　

Forex Trading Options

　　Sunrise Brokers offers a comprehensive range of forex trading options, providing access to over 50 currency pairs. This extensive selection allows clients to engage in diverse trading strategies, catering to both speculative and hedging needs.

　　

Stock Trading Options

　　The company facilitates trading in a wide array of stocks across global markets. Clients can access both listed and over-the-counter (OTC) stocks, allowing for flexibility in trading strategies.

　　

CFD Trading Products

　　Sunrise Brokers provides access to Contracts for Difference (CFDs), allowing clients to trade on the price movements of various assets without owning the underlying asset. This includes equity CFDs, commodity CFDs, and indices.

　　

Other Financial Instruments

　　In addition to traditional asset classes, Sunrise Brokers offers trading in:

• Cryptocurrencies: Providing clients with access to major digital currencies.
• Commodities: Including precious metals, energy products, and agricultural commodities.
• Hybrid Products: Innovative financial instruments that combine features of different asset classes.

　　

Special Services or Unique Advantages

　　Sunrise Brokers is known for its award-winning Matchbox service, which facilitates efficient trading and execution. The company also emphasizes hybrid and cross-selling capabilities, allowing clients to benefit from a comprehensive range of financial products.

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Regulatory and Legal Background

　　

Detailed Regulatory Information

　　Sunrise Brokers operates under the supervision of several regulatory bodies, ensuring compliance with international standards:

• UK: Financial Conduct Authority (FCA)
• USA: Financial Industry Regulatory Authority (FINRA)
• Hong Kong: Securities and Futures Commission (SFC)

　　

Legal Entity Structure by Region

　　Sunrise Brokers operates as a limited liability partnership (LLP) in the UK, while its US operations are structured as a limited liability company (LLC). The Hong Kong entity is registered as a licensed broker under local regulations.

　　

Client Fund Protection Measures

　　To protect client funds, Sunrise Brokers maintains segregated accounts in accordance with regulatory requirements. This ensures that client assets are kept separate from the company's operational funds, providing an additional layer of security.

　　

Countries/Regions Served

　　Sunrise Brokers serves clients globally, with a strong presence in:

• Europe
• North America
• Asia-Pacific

　　

Compliance History

　　The company has faced regulatory scrutiny in the past, including a recent fine imposed by the FCA for lapses in crime control measures. However, Sunrise Brokers has taken corrective actions and strengthened its compliance framework to prevent future occurrences.

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Competitive Landscape

　　

3-5 Main Competitors

　　Sunrise Brokers operates in a competitive landscape, facing challenges from several key players, including:

• Axiom Capital Management: Known for its comprehensive brokerage services.
• R. Seelaus & Co., Inc.: A strong competitor in the equity derivatives space.
• Sagepoint Financial: Offers a range of financial services and investment products.

　　

Positioning in the Industry

　　Sunrise Brokers is positioned as a leading interdealer broker, particularly in the equity derivatives market. Its long-standing reputation and extensive market knowledge enable it to maintain a competitive edge.

　　

Market Differentiation Factors

　　Sunrise Brokers differentiates itself through:

• Innovative Technology: Continuous investment in trading platforms and infrastructure.
• Client-Centric Approach: A strong focus on building and maintaining client relationships.
• Comprehensive Service Offering: A diverse range of financial products catering to various client needs.

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　　In conclusion, Sunrise Brokers has established itself as a leading player in the financial services industry, with a strong focus on innovation, client service, and regulatory compliance. The company's commitment to excellence and its strategic positioning in key global markets continue to drive its success. For more information, please visit learn more.