User-friendly interface suitable for both beginners and experienced traders.

Competitive trading fees, with a flat rate of 0.20% for takers and makers, which is slightly below the industry average.

First-class customer support and a unique charitable initiative that contributes to children's education with every transaction.

Less brand recognition compared to larger competitors, which may raise concerns about reliability for some users.

Limited cryptocurrency options, offering only 19 different coins, which may not meet the needs of all traders.

The site's English copy could use improvement, potentially affecting user experience for non-native speakers.