Diverse investment options: Equity Trust offers a wide range of investment choices, including real estate, private equity, cryptocurrencies, and traditional assets, allowing for portfolio diversification.

Exceptional customer service: Many clients report positive experiences with Equity Trust's customer support, highlighting the helpfulness and responsiveness of the staff.

User-friendly platform: The online account management system, "my equity," is designed to simplify account management and investment tracking, making it accessible for users.

Lack of regulation: Equity Trust operates without regulatory oversight, which may raise concerns regarding transparency and investor protection.

Complex fee structure: The fee schedule can be intricate, with various charges based on portfolio value, transaction types, and account maintenance, potentially leading to unexpected costs.

High transaction fees for certain investments: Fees for cryptocurrency transactions, in particular, are relatively high, which may deter some investors from using the platform for digital asset investments.