User-friendly platform that integrates banking and investment services, making it easy to manage finances.

Wide range of investment options, including stocks, ETFs, and mutual funds, allowing for portfolio diversification.

Low fees and no commissions on self-directed accounts, making it a cost-effective choice for investors.

Limited research tools and educational resources, which may not fully support novice investors.

No margin trading or advanced trading features, restricting options for more experienced traders.

Higher minimum balance requirements compared to some competitors, which may be a barrier for smaller investors.