Offers a convenient 3-in-1 account that integrates banking, trading, and demat services, simplifying fund transfers and account management.

Provides comprehensive research and advisory services, helping clients make informed investment decisions with access to expert insights.

Has a robust trading platform with multiple options, including desktop, web, and mobile, catering to different trading preferences and styles.

Charges higher brokerage fees compared to discount brokers, which may not be suitable for cost-conscious traders.

The account opening fee and annual maintenance charges can be considered high, potentially deterring new clients.

Limited margin exposure for trading, which may restrict aggressive trading strategies and affect potential returns.