Poems Company

　　

Poems Company: Comprehensive Overview

　　

1. Company Overview

　　

Founding Date and Background

　　Poems Company, officially known as Phillip Securities Pte Ltd, was established in 1975 in Singapore. The company began as a small localized stock brokerage firm and has since evolved into one of the region's leading online trading platforms.

　　

Parent Company/Owership Structure

　　Phillip Securities is part of the PhillipCapital Group, which operates a diversified financial services business across multiple sectors. The group is privately held and has expanded its services globally.

　　

Headquarters Location

　　The company is headquartered in Singapore, with a significant presence in various countries across Asia, including Malaysia, Thailand, and Indonesia, among others.

　　

Global Business Scope

　　Poems Company offers trading services across 26 stock exchanges and 29 futures exchanges worldwide, providing access to over 40,000 financial products, including stocks, ETFs, CFDs, and forex. The company has established itself as a trusted broker with over 1 million clients globally, managing more than USD 2.5 billion in shareholder funds.

　　

Main Regulatory Bodies

　　Phillip Securities is fully licensed and regulated in 15 countries, ensuring compliance with local financial regulations. The primary regulatory bodies include the Monetary Authority of Singapore (MAS) and various other financial authorities in the regions where it operates.

　　

2. Company History and Development

　　

Key Milestones

• 1996: Launched the Poems (Phillip's Online Electronic Mart System) platform, pioneering internet stock trading in Singapore.
• 2000s: Expanded trading services to include a wider range of financial instruments and developed its mobile trading applications.
• 2010: Achieved significant growth in customer base, surpassing 1 million clients.
• 2020: Introduced advanced trading tools and features in the latest version of their trading platform, Poems 3.0.

　　

Business Expansion Journey

　　Over the years, Poems Company has expanded its operations beyond Singapore, entering markets in Thailand, Malaysia, and Indonesia. This expansion has allowed the company to tap into the growing demand for online trading services in Southeast Asia.

　　

Customer Base Growth

　　With over 1 million clients worldwide, Poems Company has seen consistent growth in its customer base, driven by its commitment to providing competitive pricing and innovative trading solutions.

　　

Platform Development History

　　The Poems platform has undergone several iterations, with significant updates in 2010, 2015, and 2020. The latest version, Poems 3.0, offers enhanced user interfaces, advanced trading tools, and integrated features for better trading experiences.

　　

Important Awards or Recognitions Received

　　Poems Company has been recognized as Singapore's Best Broker Award winner multiple times, reflecting its commitment to excellence in trading services and customer satisfaction.

　　

3. Trading Services Offered

　　

Forex Trading Options

　　Poems Company offers forex trading with access to over 40 currency pairs. This includes major, minor, and exotic currency pairs, catering to various trading strategies.

　　

Stock Trading Options

　　The platform allows trading in Singapore stocks and international equities, including US stocks with competitive commission rates starting from 0.08% for SG stocks and USD 3.88 for US stocks.

　　

CFD Trading Products

　　Poems Company provides a wide range of CFD trading options, including indices, commodities, and forex. This allows traders to speculate on price movements without owning the underlying assets.

　　

Other Financial Instruments

　　In addition to forex and stock trading, Poems Company offers access to various financial instruments, including:

• Cryptocurrencies: Although specific details were not mentioned, the company is increasingly looking to integrate cryptocurrency trading options.
• Commodities: Trading in gold, silver, and other commodities is available through the platform.
• Unit Trusts and Bonds: Investors can also access unit trusts and bonds as part of their investment portfolio.

　　

Special Services or Unique Advantages

　　Poems Company offers unique advantages such as:

• Zero platform fees: Clients can trade without incurring additional platform fees.
• Dedicated specialists: Each customer is assigned an equity specialist for personalized support.
• Excess Funds Management Facility: The Phillip Smart Park service automatically invests idle cash, optimizing returns.

　　

4. Regulatory and Legal Background

　　

Detailed Regulatory Information

　　Poems Company is regulated by several bodies, including:

• Monetary Authority of Singapore (MAS)
• Securities and Exchange Commission (SEC) in various countries
• Other local regulatory authorities in regions where it operates

　　

Legal Entity Structure by Region

　　The company operates as a private limited company in Singapore and has established subsidiaries in key markets like Malaysia, Thailand, and Indonesia, complying with local financial regulations.

　　

Client Fund Protection Measures

　　Client funds are held in segregated accounts, ensuring that client assets are protected and separate from the company's operational funds. This is a standard practice to enhance client security.

　　

Countries/Regions Served

　　Poems Company serves clients in multiple countries across Asia, including Singapore, Malaysia, Thailand, Indonesia, and others, providing a broad range of financial services.

　　

Compliance History

　　The company has maintained a strong compliance record, adhering to the regulations set forth by the relevant financial authorities in the regions it operates. This commitment to compliance has reinforced its reputation as a trustworthy broker.

　　

5. Competitive Landscape

　　

3-5 Main Competitors

• DBS Vickers: A well-established brokerage in Singapore offering comprehensive trading services.
• OCBC Securities: Another major player in the Singapore brokerage market with a strong customer base.
• IG Group: A global leader in online trading, specializing in forex and CFDs.
• Saxo Capital Markets: Offers a wide range of investment options and advanced trading platforms.

　　

Positioning in the Industry

　　Poems Company positions itself as a full-service broker with a strong focus on technology and customer service. Its long-standing reputation and extensive product offerings make it a preferred choice for both retail and institutional investors.

　　

Market Differentiation Factors

• Innovative Technology: Continuous updates to the trading platform to meet modern trading needs.
• Customer-Centric Approach: Dedicated specialists for personalized support and education.
• Competitive Pricing: Low commission rates and no platform fees enhance its attractiveness to cost-conscious investors.

　　In conclusion, Poems Company stands as a significant player in the online trading landscape, with a rich history, a diverse range of trading services, and a commitment to regulatory compliance. Its innovative approach and customer-focused services continue to attract a growing base of investors looking for reliable and efficient trading solutions.

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