Greenland Company

Greenland Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Greenland Company, officially known as Greenland Equities Ltd, was founded in 2005. It emerged as a full-service brokerage firm in Dhaka, Bangladesh, focusing on providing a wide range of financial services to investors, including high net worth individuals and institutional clients.

Parent Company/Ownership Structure

Greenland Equities operates independently, without a parent company. It is a privately owned entity that has established itself as one of the leading brokerage firms in the Bangladeshi market.

Headquarters Location

The headquarters of Greenland Company is located at Suite No: 191, Level - 10, DSE Tower, Plot # 46, Road # 21, Nikunja - 2, Dhaka - 1229, Bangladesh. This strategic location allows for effective operations within the Dhaka Stock Exchange.

Global Business Scope

While Greenland Company primarily operates within Bangladesh, it aims to provide international standard brokerage services. It caters to both local and foreign investors looking to trade on the Dhaka Stock Exchange.

Main Regulatory Bodies

Greenland Equities is not regulated by any recognized financial authority, which raises concerns about investor protection and compliance. The absence of oversight from regulatory bodies such as the Bangladesh Securities and Exchange Commission (BSEC) indicates a lack of formal regulatory framework governing its operations.

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2. Company History and Development

Key Milestones

Since its inception in 2005, Greenland Company has achieved significant milestones, including establishing itself among the top brokerage firms in Bangladesh. It has focused on high net worth and institutional client servicing, leveraging both fundamental and quantitative research.

Business Expansion Journey

Greenland Equities has expanded its services over the years, introducing various financial products and enhancing its brokerage capabilities. The firm has opened multiple branches in key areas of Dhaka, including Uttara, Gulshan, Hatirpool, Shay Moli, and Motijheel, to serve its growing customer base.

Customer Base Growth

The company has witnessed substantial growth in its customer base, reportedly serving over 8,000 clients. This growth is attributed to its comprehensive range of services and a strong focus on client satisfaction.

Platform Development History

Greenland Equities has invested in advanced IT infrastructure to support its trading platforms. While it does not utilize well-known platforms like MetaTrader 4 or 5, it has developed its proprietary systems to facilitate trading and account management.

Important Awards or Recognitions Received

Despite its growth and prominence in the local market, Greenland Equities has not publicly announced any significant awards or recognitions received in the financial services sector.

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3. Trading Services Offered

Forex Trading Options

Greenland Company offers forex trading services, providing access to a limited number of currency pairs. However, specific figures regarding the total number of currency pairs available have not been disclosed.

Stock Trading Options

As a member of the Dhaka Stock Exchange, Greenland Equities facilitates stock trading for a variety of publicly listed companies. Clients can buy and sell shares, benefiting from the local stock market's performance.

CFD Trading Products

Greenland Equities provides access to Contract for Difference (CFD) trading, allowing clients to speculate on price movements of various assets without owning the underlying securities.

Other Financial Instruments

In addition to forex and stock trading, Greenland Company offers other financial instruments, including cryptocurrencies and commodities. However, details regarding the specific types of cryptocurrencies or commodities available for trading are not extensively documented.

Special Services or Unique Advantages

Greenland Equities distinguishes itself through services such as portfolio management, IPO application assistance, and easy fund withdrawal via the Bangladesh Electronic Fund Transfer Network (BEFTN). These features cater to the convenience and needs of its clients.

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4. Regulatory and Legal Background

Detailed Regulatory Information

Greenland Equities operates without regulation from recognized financial authorities, which poses potential risks for investors. The lack of oversight from bodies such as the BSEC raises questions about compliance and investor protection.

Legal Entity Structure by Region

As a Bangladeshi brokerage firm, Greenland Equities is structured as a private limited company. It primarily serves clients within Bangladesh, although it may have aspirations to attract foreign investors.

Client Fund Protection Measures

Due to the absence of regulatory oversight, specific measures for client fund protection have not been clearly outlined. Investors should exercise caution given the lack of formal safeguards typically provided by regulated entities.

Countries/Regions Served

Greenland Company primarily serves clients in Bangladesh. While it may cater to foreign investors, its services are predominantly focused on the local market.

Compliance History

The lack of regulatory oversight means that there is limited information available regarding Greenland Equities' compliance history. Investors should be aware of the potential risks associated with engaging with an unregulated broker.

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5. Competitive Landscape

3-5 Main Competitors

Greenland Equities faces competition from other brokerage firms in Bangladesh, including:

• City Brokerage Ltd.
• IDLC Investments Ltd.
• LankaBangla Securities Ltd.
• Southeast Bank Capital Services Ltd.

Positioning in the Industry

Greenland Equities positions itself as a full-service brokerage firm, focusing on high net worth and institutional clients. Its emphasis on research offerings and client servicing helps differentiate it from competitors.

Market Differentiation Factors

The primary factors that differentiate Greenland Equities from its competitors include its comprehensive range of services, multiple branch locations for client support, and a focus on advanced IT infrastructure to enhance trading capabilities.

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Conclusion

Greenland Company, operating as Greenland Equities Ltd., has established itself as a significant player in the Bangladeshi brokerage landscape since its founding in 2005. Despite its growth and service offerings, the lack of regulatory oversight presents challenges for potential investors. As the firm continues to expand its customer base and service offerings, prospective clients should remain vigilant and conduct thorough research before engaging with the company.

For more information on trading options and services offered by Greenland Equities, learn more.