AURE Company Overview

Founding Date and Background

AURE, originally known as Prestige Wealth Inc., was established in 2025 as a company focused on leveraging innovative financial solutions through the integration of traditional assets and blockchain technology. The company made headlines with its significant investment in Tether Gold (XAU₮), marking its entry into the digital asset space.

Parent Company/Ownership Structure

AURE operates as a subsidiary of Antalpha, a prominent digital asset financing platform. Antalpha holds a controlling voting interest in AURE, having invested $43 million in the company's PIPE (Private Investment in Public Equity) financing round. This strategic partnership enables AURE to leverage Antalpha's expertise in digital assets and lending.

Headquarters Location

The company is headquartered in Hong Kong, a global financial hub that provides a conducive environment for fintech innovation and international business operations.

Global Business Scope

AURE aims to establish itself as a leader in the tokenized commodities market, particularly focusing on gold. By combining the stability of physical gold with the efficiency of blockchain technology, AURE seeks to provide a secure investment avenue for both individual and institutional investors.

Main Regulatory Bodies

AURE is subject to regulations from various financial authorities, including the U.S. Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA), among others. These regulatory bodies oversee the companys operations to ensure compliance with financial laws and protect investor interests.

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Company History and Development

Key Milestones

AURE's journey began with its trading debut on NASDAQ under the ticker symbol AURE on October 13, 2025. The company made a landmark purchase of $134 million in Tether Gold (XAU₮) at an average price of $4,021.81 per token, positioning itself as NASDAQ's first company to hold a Tether Gold treasury.

Business Expansion Journey

Since its inception, AURE has focused on expanding its portfolio of digital assets, particularly in tokenized gold. The company aims to bridge traditional finance with blockchain technology, offering a modern approach to wealth management.

Customer Base Growth

AURE's innovative approach and strategic partnerships have attracted a diverse customer base, including individual investors, financial institutions, and wealth management firms. The companys focus on transparency and on-chain verification has resonated well with investors looking for secure and reliable investment options.

Platform Development History

AURE has developed a robust platform that integrates traditional asset management with blockchain technology. The company plans to enhance its platform further by introducing features that facilitate daily on-chain verification and yield generation through strategic partnerships.

Important Awards or Recognitions Received

As a relatively new player in the market, AURE has yet to receive significant awards. However, its innovative approach and successful fundraising efforts have garnered attention in the financial community, positioning it as a company to watch in the coming years.

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Trading Services Offered

Forex Trading Options

AURE offers a variety of trading options, including Forex trading. The company provides access to numerous currency pairs, allowing traders to engage in foreign exchange markets effectively.

Stock Trading Options

AURE facilitates stock trading, enabling investors to buy and sell shares in various companies listed on NASDAQ. This service is complemented by the company's focus on tokenized assets, providing a unique investment avenue.

CFD Trading Products

AURE offers Contracts for Difference (CFDs), allowing traders to speculate on price movements of various assets without owning the underlying asset. This service is popular among traders seeking to leverage market volatility.

Other Financial Instruments

In addition to Forex and stock trading, AURE provides access to other financial instruments, including cryptocurrencies and commodities. This diverse offering allows investors to build a well-rounded portfolio.

Special Services or Unique Advantages

AURE's unique advantage lies in its integration of blockchain technology with traditional asset management. The company's Tether Gold treasury allows for on-chain verification of gold holdings, providing a level of transparency and security that is increasingly important to modern investors.

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Regulatory and Legal Background

Detailed Regulatory Information

AURE is regulated by several bodies, including:

• U.S. Securities and Exchange Commission (SEC)
• Financial Industry Regulatory Authority (FINRA)
• Other relevant financial authorities depending on the jurisdictions it operates in.

Legal Entity Structure by Region

AURE operates as a corporation in the United States and is registered under various jurisdictions as required for its operations in global markets. The companys legal structure supports its compliance with local laws and regulations.

Client Fund Protection Measures

AURE employs stringent measures to protect client funds, including segregating client accounts and maintaining transparency in its operations. The company is committed to adhering to the highest standards of financial integrity.

Countries/Regions Served

AURE primarily serves clients in the United States and Asia, with plans to expand its services to other regions as it grows. The company's global reach is supported by its partnership with Antalpha and its innovative service offerings.

Compliance History

AURE maintains a strong compliance record, adhering to regulatory requirements and industry standards. The company is proactive in addressing any potential compliance issues and continuously seeks to enhance its operational practices.

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Competitive Landscape

3-5 Main Competitors

AURE faces competition from several key players in the financial services and digital asset sectors, including:

• Coinbase
• Binance
• Robinhood
• eToro

Positioning in the Industry

AURE positions itself uniquely by combining traditional asset management with innovative blockchain solutions. This hybrid approach differentiates it from competitors that primarily focus on either traditional finance or digital assets.

Market Differentiation Factors

AURE's primary differentiation factors include:

• The first Tether Gold treasury on NASDAQ, providing unique investment opportunities.
• A commitment to transparency and on-chain verification, appealing to modern investors.
• Strategic partnerships with established financial entities like Antalpha, enhancing its credibility and operational capacity.

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In conclusion, AURE represents a forward-thinking approach to wealth management and investment in the digital age. By integrating traditional assets with blockchain technology, AURE is poised to become a significant player in the financial services industry. As the company continues to expand its offerings and enhance its platform, it is well-positioned to meet the evolving needs of investors in a rapidly changing financial landscape.

For more information about AURE and its services, learn more here.