Angelite Company

Angelite Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Angelite Company, a prominent player in the financial services sector, was founded on August 8, 1996, as Angel Broking Limited. Initially established as a traditional stock brokerage firm, Angelite transitioned into a digital-first platform, rebranding itself as Angel One in 2020 to reflect its commitment to technology-driven investment solutions.

Parent Company/Ownership Structure

Angelite operates as a public unlisted company, classified as "company limited by shares." The ownership structure comprises various stakeholders, with significant contributions from its founding members and management team.

Headquarters Location

The company is headquartered in Mumbai, India, at G-1, Ground Floor, Akruti Trade Centre, Road No. 7, MIDC, Andheri (East), Mumbai, Maharashtra 400093.

Global Business Scope

While primarily focused on the Indian market, Angelite has recently expanded its offerings to include international investments, allowing Indian traders to invest in U.S. stocks through partnerships with platforms like Vested.

Main Regulatory Bodies

Angelite is regulated by the Securities and Exchange Board of India (SEBI) and is a member of several major stock exchanges, including the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).

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2. Company History and Development

Key Milestones

Angelite has achieved several key milestones since its inception:

• 1996: Founded as Angel Broking Limited.
• 2015: Transitioned towards a hybrid model, developing digital properties such as e-KYC and digital advisory services.
• 2019: Fully embraced a digital-first approach, significantly enhancing its customer acquisition capabilities.
• 2021: Achieved record client acquisition, onboarding 379,233 customers in March alone.

Business Expansion Journey

The company has seen substantial growth, particularly in tier-2 and tier-3 cities in India, which contributed to 92% of its gross client additions in Q3 FY21. This expansion has been fueled by targeted marketing efforts and a focus on technology-savvy millennials.

Customer Base Growth

As of March 2021, Angelite's client base reached 4.1 million, marking a 14.1 times increase in gross client acquisition compared to Q1 FY20. The median age of newly acquired clients has decreased from 34 years to 30 years, indicating a growing interest among younger investors.

Platform Development History

Angelite has invested heavily in technology, developing multiple digital platforms and tools to enhance user experience. Its proprietary mobile app, Angel One, allows clients to manage their investments seamlessly.

Important Awards or Recognitions Received

Angelite has received recognition for its innovative approach and customer-centric services, positioning itself as a leader in the fintech space in India. Specific awards and accolades can be referenced from industry publications.

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3. Trading Services Offered

Forex Trading Options

Angelite offers forex trading services with a limited selection of currency pairs, including major pairs such as USD/INR, EUR/INR, GBP/INR, and JPY/INR. This range allows traders to engage in foreign exchange markets effectively.

Stock Trading Options

Angelite provides a comprehensive suite for stock trading, allowing clients to trade equities across various exchanges in India. The platform supports both delivery and intraday trading, with competitive brokerage fees.

CFD Trading Products

While Angelite primarily focuses on traditional stock and forex trading, it is gradually expanding its offerings to include Contracts for Difference (CFDs) on various assets, although specific details on available CFD products are limited.

Other Financial Instruments

In addition to stocks and forex, Angelite provides access to commodities, mutual funds, and options trading. The company has also initiated international investments, enabling clients to trade U.S. stocks through partnerships.

Special Services or Unique Advantages

Angelite differentiates itself through a flat brokerage structure, offering low-cost trading options. Additionally, its use of artificial intelligence and machine learning enhances customer engagement and trading experiences.

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4. Regulatory and Legal Background

Detailed Regulatory Information

Angelite is regulated by the following bodies:

• Securities and Exchange Board of India (SEBI)
• Bombay Stock Exchange (BSE)
• National Stock Exchange (NSE)
• Metropolitan Stock Exchange of India (MSEI)
• National Commodity and Derivatives Exchange (NCDEX)
• Multi Commodity Exchange (MCX)

Legal Entity Structure by Region

As a non-government company, Angelite operates under Indian corporate laws. The legal entity structure is primarily focused on compliance with Indian regulations, with provisions for international operations as necessary.

Client Fund Protection Measures

Angelite employs stringent measures to protect client funds, including adherence to SEBI regulations regarding client fund segregation and the use of secure transaction processes.

Countries/Regions Served

While Angelites primary market is India, it has started to cater to international clients through its partnerships, allowing for investments in foreign markets.

Compliance History

Angelite has maintained a strong compliance history, with no major regulatory violations reported. Its commitment to transparency and ethical practices has bolstered its reputation in the industry.

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5. Competitive Landscape

3-5 Main Competitors

Angelite faces competition from several key players in the Indian brokerage market, including:

1. Zerodha: Known for its low-cost trading and innovative technology.
2. ICICI Direct: A well-established player with a strong reputation.
3. HDFC Securities: Offers a comprehensive suite of financial services.
4. Upstox: Gaining popularity among younger investors for its user-friendly platform.

Positioning in the Industry

Angelite positions itself as a tech-driven financial services provider, focusing on a digital-first approach that appeals to millennials and first-time investors. Its competitive pricing and innovative tools further enhance its market positioning.

Market Differentiation Factors

Key differentiation factors for Angelite include:

• Flat Brokerage Structure: Low and transparent fees compared to traditional brokers.
• Technology Integration: Extensive use of AI and machine learning to improve customer experience.
• Focus on Tier-2 and Tier-3 Markets: Targeted strategies to engage a broader demographic of investors.

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In conclusion, Angelite Company has established itself as a leading player in the Indian financial services market through its innovative approach and commitment to customer satisfaction. With a strong focus on technology and expansion into new markets, Angelite is well-positioned for continued growth in the evolving landscape of finance.

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