TRULY Company

　　

Truly Company: A Comprehensive Overview

　　

1. Company Overview

　　

Founding Date and Background

　　Truly Company, operating under the name Truly Broker, was founded in 2020. The company emerged as a response to the evolving needs of the financial services sector, particularly focusing on innovative lending products and solutions tailored for mortgage brokers.

　　

Parent Company/Ownership Structure

　　Truly Broker is a DBA (Doing Business As) entity backed by Amerifirst Financial, Inc., a well-established player in the financial services industry with a strong commitment to providing quality service and innovative lending solutions.

　　

Headquarters Location

　　The company is headquartered at 275 East Rivulon Boulevard, Suite 300, Gilbert, Arizona, United States. This location serves as the central hub for its operations and strategic initiatives.

　　

Global Business Scope

　　While Truly Broker primarily operates in the United States, its services are designed to cater to a wide range of clients, including mortgage brokers and financial institutions. The company aims to expand its influence within the financial services sector by leveraging technology and innovative practices.

　　

Main Regulatory Bodies

　　As a financial services provider, Truly Broker is subject to various regulatory frameworks. The primary regulatory body overseeing its operations is the Nationwide Multistate Licensing System (NMLS), which ensures compliance with federal and state regulations governing mortgage lending and broker activities.

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2. Company History and Development

　　

Key Milestones

　　Since its inception in 2020, Truly Broker has achieved several significant milestones. These include the establishment of its wholesale lending platform, which was developed based on broker feedback, and the expansion of its product offerings to meet diverse client needs.

　　

Business Expansion Journey

　　Truly Broker has seen steady growth since its founding, with a focus on building long-term relationships with brokers and clients. The company has expanded its service offerings and improved its technology to enhance user experience and operational efficiency.

　　

Customer Base Growth

　　The customer base has grown significantly, with Truly Broker currently serving a diverse clientele of mortgage brokers and financial institutions. The company's commitment to transparency and quality service has contributed to its reputation and client retention.

　　

Platform Development History

　　The development of Truly Broker's platform has been guided by feedback from its users. The platform is designed to streamline the lending process, offering features such as pricing calculators, quick quotes, and a client contact portal. This user-centric approach has been pivotal in enhancing service delivery.

　　

Important Awards or Recognitions Received

　　While specific awards and recognitions are not extensively documented, Truly Broker has garnered positive feedback from users for its innovative approach and commitment to service quality, indicating a strong standing in the industry.

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3. Trading Services Offered

　　

Forex Trading Options

　　Truly Broker does not primarily focus on Forex trading; however, it offers a range of financial services that may include currency pair options through its lending services. The specifics of currency pairs are not explicitly stated in the available information.

　　

Stock Trading Options

　　The companys primary focus is not on stock trading, but it does cater to mortgage brokers who may engage in various financial products, indirectly linking to stock market activities through mortgage-backed securities.

　　

CFD Trading Products

　　Truly Broker does not explicitly mention the provision of Contract for Difference (CFD) trading products. Its services are more aligned with mortgage lending and broker support.

　　

Other Financial Instruments

　　Truly Broker emphasizes its wholesale lending products, which may include various financial instruments related to mortgage lending rather than traditional trading instruments like commodities or cryptocurrencies.

　　

Special Services or Unique Advantages

　　Truly Broker's unique advantages lie in its commitment to transparency, speed, and quality service. The company offers innovative technology solutions, including smart pricing calculators and a user-friendly client portal, which enhance the broker-client relationship and streamline the lending process.

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4. Regulatory and Legal Background

　　

Detailed Regulatory Information

　　Truly Broker operates under the supervision of several regulatory bodies, primarily the NMLS, which enforces compliance with mortgage lending regulations. The company adheres to federal and state laws governing financial services.

　　

Legal Entity Structure by Region

　　As a DBA of Amerifirst Financial, Inc., Truly Broker's legal structure is integrated within the broader organizational framework of its parent company. This structure allows for compliance with regional regulations while maintaining operational flexibility.

　　

Client Fund Protection Measures

　　While specific client fund protection measures are not detailed, the companys affiliation with Amerifirst Financial suggests adherence to industry standards for safeguarding client funds and ensuring responsible lending practices.

　　

Countries/Regions Served

　　Truly Broker primarily serves clients within the United States, focusing on mortgage brokers and related financial services. The company aims to expand its reach and influence within the domestic market.

　　

Compliance History

　　Truly Broker is committed to maintaining compliance with all regulatory requirements. Its operations are designed to meet the standards set by regulatory bodies, ensuring a transparent and trustworthy lending environment.

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5. Competitive Landscape

　　

3-5 Main Competitors

　　Truly Broker operates in a competitive landscape that includes several key players in the financial services sector. Competitors may include:

• Amerifirst Financial, Inc. (its parent company)
• Quicken Loans
• LoanDepot
• Caliber Home Loans
• Guild Mortgage

　　

Positioning in the Industry

　　Truly Broker positions itself as a customer-centric lender focused on providing innovative solutions for mortgage brokers. Its emphasis on transparency and quality service distinguishes it from traditional lenders.

　　

Market Differentiation Factors

　　The primary factors that differentiate Truly Broker in the market include its unique commitment to broker feedback, innovative technology solutions, and a strong focus on building long-term relationships based on trust and transparency.

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　　In summary, Truly Company, through its DBA Truly Broker, has established itself as a notable player in the financial services sector, particularly in mortgage lending. With a strong foundation, innovative practices, and a commitment to customer service, Truly Broker is poised for continued growth and success in the industry.

　　For more detailed information about Truly Broker and its services, you can learn more.