BUX Company

　　

BUX Company: A Comprehensive Overview

　　

Company Overview

　　

Founding Date and Background

　　BUX is a European mobile brokerage company that was founded on July 18, 2013, by Nick Bortot, a former executive at the Dutch online broker BinckBank. The company was established with the vision of making investing more accessible and user-friendly for retail investors.

　　

Parent Company/Ownership Structure

　　In December 2023, BUX was acquired by ABN AMRO, one of the largest banks in the Netherlands. This acquisition has positioned BUX to leverage ABN AMRO's extensive resources and technological capabilities to enhance its service offerings and expand its market reach.

　　

Headquarters Location

　　BUX is headquartered in Amsterdam, Netherlands, with additional offices in London, United Kingdom. This strategic location allows the company to operate effectively across various European markets.

　　

Global Business Scope

　　BUX primarily serves retail investors in several European countries, including the Netherlands, Belgium, Germany, Austria, France, Italy, Spain, and Ireland. The company aims to simplify the investment process for users in these regions through its mobile applications.

　　

Main Regulatory Bodies

　　BUX is regulated by the Netherlands Authority for the Financial Markets (AFM), ensuring compliance with European financial regulations. This regulatory oversight is crucial for maintaining investor trust and protecting client funds.

　　

Company History and Development

　　

Key Milestones

• 2013: BUX was founded by Nick Bortot.
• 2014: The first BUX app was launched in the Netherlands.
• 2019: The introduction of the BUX Zero app, offering commission-free trading, marked a significant shift in the company's business model.
• 2023: BUX was acquired by ABN AMRO, enhancing its operational capabilities and market presence.

　　

Business Expansion Journey

　　Since its inception, BUX has expanded its services to multiple European countries. Originally launched in the Netherlands and the UK, the company gradually entered markets in Germany, Austria, France, Belgium, and Spain, broadening its customer base and product offerings.

　　

Customer Base Growth

　　As of 2025, BUX has acquired over one million users across Europe, reflecting its successful marketing strategies and the growing interest in mobile trading solutions among retail investors.

　　

Platform Development History

　　BUX has continually improved its trading platforms, starting with the original BUX app and evolving into the more advanced BUX Zero app. This mobile-only platform provides users with a streamlined and intuitive trading experience, allowing for easy access to various financial instruments.

　　

Important Awards or Recognitions Received

　　BUX has received several accolades for its innovative approach to trading and investment, including recognition in the "Europe's Hottest Startups" list by Wired UK in 2016. The company has also been acknowledged for its contributions to financial technology and customer service excellence.

　　

Trading Services Offered

　　

Forex Trading Options

　　BUX offers a limited selection of forex trading options, focusing primarily on major currency pairs. While the exact number of currency pairs is not specified, the platform aims to cater to the needs of retail traders looking for straightforward forex trading solutions.

　　

Stock Trading Options

　　The BUX platform provides access to a wide range of stocks, including both European and American equities. Users can trade fractional shares, enabling them to invest in high-value stocks without needing substantial capital.

　　

CFD Trading Products

　　BUX allows users to trade Contracts for Difference (CFDs) on various assets, including stocks and indices. This feature enables traders to speculate on price movements without owning the underlying assets.

　　

Other Financial Instruments

　　In addition to stocks and CFDs, BUX offers trading in other financial instruments, including:

• Cryptocurrencies: Users can trade popular cryptocurrencies such as Bitcoin and Ethereum.
• Exchange-Traded Funds (ETFs): BUX provides access to a selection of ETFs, allowing for diversified investment strategies.
• Exchange-Traded Commodities (ETCs): The platform also includes ETCs, expanding the range of investment options available to users.

　　

Special Services or Unique Advantages

　　BUX distinguishes itself with several unique features:

• Zero Orders: This innovative order type allows users to execute trades without incurring commissions, provided they are willing to wait until the end of the trading day for order execution.
• Passive Income: Customers can earn a 2.75% annual interest on uninvested cash held in their accounts.
• User-Friendly Mobile App: The BUX Zero app is designed for ease of use, catering to both novice and experienced traders.

　　

Regulatory and Legal Background

　　

Detailed Regulatory Information

　　BUX operates under the regulation of the following bodies:

• Netherlands Authority for the Financial Markets (AFM): The primary regulator overseeing BUX's operations in the Netherlands and other EU markets.

　　

Legal Entity Structure by Region

　　BUX operates through several legal entities:

• BUX B.V.: The main entity regulated by AFM.
• BUX Financial Services Limited: Regulated by the Financial Conduct Authority (FCA) in the UK for its operations in the UK market.

　　

Client Fund Protection Measures

　　To ensure the safety of client funds, BUX employs several protective measures:

• Segregated Accounts: Client funds are held in segregated accounts at ABN AMRO, ensuring that they are protected in the event of insolvency.
• Deposit Guarantee Scheme: Cash balances are protected up to €100,000 under the Dutch deposit guarantee scheme.

　　

Countries/Regions Served

　　BUX primarily serves clients in the following countries:

• Netherlands
• Belgium
• Germany
• Austria
• France
• Italy
• Spain
• Ireland

　　

Compliance History

　　BUX has maintained a clean compliance record with its regulatory bodies, demonstrating a commitment to upholding financial regulations and protecting investor interests.

　　

Competitive Landscape

　　

3-5 Main Competitors

　　BUX operates in a competitive landscape with several notable players, including:

• Revolut: A financial technology company offering commission-free trading and a wide range of financial services.
• Trading 212: A mobile trading platform known for its user-friendly interface and commission-free trading.
• eToro: A social trading platform that allows users to trade a variety of assets and copy the trades of successful investors.

　　

Positioning in the Industry

　　BUX positions itself as a neobroker focused on simplifying the investment process for retail investors. Its mobile-first approach and commitment to low-cost trading make it an attractive option for younger, tech-savvy investors.

　　

Market Differentiation Factors

　　BUX differentiates itself through:

• Innovative Trading Features: The introduction of zero orders and fractional shares sets BUX apart from traditional brokers.
• User-Centric Design: The BUX Zero app is tailored for ease of use, appealing to new investors who may find traditional trading platforms overwhelming.
• Strong Regulatory Framework: Being regulated by the AFM provides an added layer of trust and security for investors.

　　

Conclusion

　　BUX has established itself as a significant player in the European brokerage landscape, offering innovative trading solutions and a user-friendly platform. With its recent acquisition by ABN AMRO, the company is well-positioned for future growth and expansion. As retail investors increasingly seek accessible and affordable investment options, BUX's commitment to enhancing its services and maintaining regulatory compliance will be crucial for its ongoing success.

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　　For more information about BUX and its offerings, learn more here.