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philoro Company
philoro Company: A Comprehensive Overview
1. Company Overview
Founding Date and Background
philoro, officially known as philoro edelmetalle gmbh, was founded in 2014. The company was established by Rudolf Brenner and René Brückler, both of whom had significant experience in the investment sector before venturing into the precious metals market. The founders identified a gap in the traditional precious metals industry and sought to create a bank-independent trading platform for precious metals.
Parent Company/Ownership Structure
philoro operates as an independent private trading company. It is part of the philoro group, which encompasses various subsidiaries and branches across Europe. The ownership structure is characterized by a long-term focus, with shareholders and investors committed to sustainable growth and quality service.
Headquarters Location
The headquarters of philoro is located at Währinger Straße 26, A-1090 Vienna, Austria. This central location in Vienna positions the company well within the European market for precious metals.
Global Business Scope
philoro primarily focuses on the European market, with a strong presence in Austria, Germany, Switzerland, and Liechtenstein. The company has plans for further expansion, including establishing a representative office in Hong Kong and launching philoro North America AG.
Main Regulatory Bodies
philoro operates without formal regulation, which raises concerns regarding oversight and client protection. As of now, there are no valid regulatory licenses associated with the company, making it unregulated in the context of financial trading.
2. Company History and Development
Key Milestones
- 2014: Establishment of philoro edelmetalle gmbh in Vienna, Austria.
- 2013: Opening of the first physical store in Vienna following the success of the online platform.
- 2023: Plans to open a state-of-the-art refinery near Vienna, aiming to manufacture gold bars from recycled materials.
Business Expansion Journey
philoro began as a small startup and quickly recognized the demand for precious metals during economic uncertainty. The company expanded from its online shop to physical retail locations and now operates 13 stores across Europe. The growth reflects a strategy focused on both online and offline sales channels.
Customer Base Growth
philoro has cultivated a diverse customer base, reportedly serving over 1 million private customers. The company's focus on customer satisfaction and personalized services has contributed to its growth in the competitive precious metals market.
Platform Development History
The philoro online shop serves as the primary trading platform, designed for user-friendly navigation and secure transactions. The platform has evolved to include various features such as detailed product descriptions and a precious metal calculator to assist clients in managing their investments.
Important Awards or Recognitions Received
philoro has received multiple awards for its commitment to quality and service. The company holds an ISO 9001 certification, which reflects its adherence to international quality management standards.
3. Trading Services Offered
Forex Trading Options
philoro does not currently offer forex trading services, focusing instead on precious metals and related products.
Stock Trading Options
The company does not provide stock trading options as part of its service offerings.
CFD Trading Products
philoro does not engage in CFD trading, as its primary focus remains on the trading of physical precious metals.
Other Financial Instruments
philoro specializes in physical precious metals, offering a range of products including:
- Gold Coins: Various minted gold coins from different countries.
- Gold Bars: Available in various sizes and weights.
- Silver Coins and Bars: A selection of both bullion and collectible silver products.
- Platinum and Palladium: Products catering to investors looking to diversify their holdings.
Special Services or Unique Advantages
philoro offers several unique services, including:
- Personal Consultancy: Tailored investment advice to help customers meet their specific goals.
- Precious Metal Deposit Services: Secure storage options for clients' precious metals.
- Limit Order Services: Enabling clients to set price targets for buying or selling precious metals.
- Educational Resources: A dedicated section on their website provides clients with valuable information about precious metals investing.
4. Regulatory and Legal Background
Detailed Regulatory Information
philoro operates without formal regulatory oversight, which presents a risk for potential investors. There are currently no valid licenses from recognized financial regulatory bodies.
Legal Entity Structure by Region
philoro is structured as a private limited company in Austria, with its primary operations based out of Vienna. The company has expanded its presence in several European countries but remains unregulated.
Client Fund Protection Measures
Due to its unregulated status, philoro does not provide specific client fund protection measures that are typically mandated by financial authorities.
Countries/Regions Served
philoro primarily serves clients in Austria, Germany, Switzerland, and Liechtenstein, with plans for further expansion into Asia and North America.
Compliance History
As an unregulated entity, philoro does not have a compliance history in the traditional sense. The lack of regulation raises concerns about the company's operational transparency and adherence to best practices in client protection.
5. Competitive Landscape
3-5 Main Competitors
philoro operates in a competitive landscape that includes:
- BullionVault: An established platform for buying and selling physical gold and silver.
- GoldMoney: A competitor offering various precious metal products with a focus on secure storage.
- APMEX: A leading online precious metals retailer providing a wide range of investment options.
Positioning in the Industry
philoro positions itself as a premium provider of physical precious metals, emphasizing personalized services and customer education. However, its unregulated status may limit its appeal to risk-averse investors.
Market Differentiation Factors
philoro differentiates itself through:
- A strong focus on customer service and personalized investment advice.
- A diverse product range that includes not only gold and silver but also platinum and palladium.
- Educational resources aimed at empowering clients to make informed investment decisions.
- Plans for sustainability and innovation, including the upcoming refinery that will produce gold bars from recycled materials.
In conclusion, philoro has established itself as a significant player in the precious metals market, despite its unregulated status. The company's emphasis on quality service, customer satisfaction, and a diverse product range positions it well for future growth, particularly as it expands into new markets and invests in sustainable practices. For more information about philoro's offerings and services, please visit their official website.