Easy Markets Company

easyMarkets Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

easyMarkets, originally known as Easy Forex, was founded in 2001. The company began as a forex broker, focusing on providing accessible and straightforward trading services to both retail and professional traders. Over the years, it has evolved into a multi-asset trading platform that offers a diverse range of financial instruments.

Parent Company/Ownership Structure

easyMarkets operates under the holding company Blue Capital Markets Limited. This structure allows the broker to maintain a clear operational framework while expanding its service offerings.

Headquarters Location

The headquarters of easyMarkets is located in Limassol, Cyprus. This strategic location places the company within the European financial hub, facilitating access to global markets.

Global Business Scope

easyMarkets has a significant international presence, with operational offices in several countries, including Australia, China, Poland, and the United Kingdom. The broker serves clients from over 160 countries, providing a wide range of trading options.

Main Regulatory Bodies

easyMarkets is regulated by multiple financial authorities, including:

• Cyprus Securities and Exchange Commission (CySEC)
• Australian Securities and Investments Commission (ASIC)

  These regulatory bodies ensure that easyMarkets adheres to strict financial standards and practices, providing clients with a level of security and trust.

2. Company History and Development

Key Milestones

• 2001: easyMarkets was founded as Easy Forex, focusing on forex trading.
• 2016: The company rebranded to easyMarkets, reflecting its expanded offerings beyond forex.
• 2021: easyMarkets launched its proprietary trading platform, enhancing user experience and accessibility.

Business Expansion Journey

From its inception, easyMarkets expanded its product offerings to include CFDs, commodities, indices, and cryptocurrencies. This diversification has helped the broker attract a broader client base and adapt to changing market demands.

Customer Base Growth

easyMarkets has successfully attracted over 100,000 clients globally, thanks to its user-friendly platform, innovative trading tools, and competitive trading conditions. The brokers commitment to transparency and customer support has also contributed to its growth.

Platform Development History

The easyMarkets trading platform has undergone several iterations, with significant upgrades to enhance user experience. The introduction of the proprietary platform, along with compatibility with popular platforms like MetaTrader 4 (MT4) and MetaTrader 5 (MT5), reflects the broker's commitment to technological advancement.

Important Awards or Recognitions Received

easyMarkets has received numerous awards for its services, including:

• "Best Forex Broker" at the Forex Expo Dubai in 2019.
• Recognition for its innovative trading tools and customer service excellence at various international finance awards.

3. Trading Services Offered

Forex Trading Options

easyMarkets offers a comprehensive range of forex trading options, providing access to over 63 currency pairs. This includes major pairs such as EUR/USD, GBP/USD, and USD/JPY, along with a selection of exotic pairs.

Stock Trading Options

Clients can trade CFDs on a variety of global stocks, allowing them to speculate on price movements without owning the underlying assets. This includes shares from major companies like Apple, Google, and Amazon.

CFD Trading Products

easyMarkets specializes in CFD trading, offering a wide range of instruments across different asset classes, including commodities, indices, and cryptocurrencies. The broker provides fixed spreads on many CFD products, enhancing transparency in trading costs.

Other Financial Instruments

In addition to forex and stocks, easyMarkets provides access to:

• Cryptocurrencies: Clients can trade CFDs on popular cryptocurrencies, including Bitcoin, Ethereum, and Ripple.
• Commodities: Trading options include precious metals like gold and silver, as well as energy products like oil and natural gas.
• Indices: Clients can trade CFDs on major global indices, such as the S&P 500 and FTSE 100.

Special Services or Unique Advantages

easyMarkets is known for its unique risk management tools, such as:

• DealCancellation: Allows traders to cancel losing trades within a specific timeframe.
• Freeze Rate: Locks in the current market price for a few seconds, allowing traders to execute orders without slippage.

  These features enhance the trading experience, particularly for novice traders.

4. Regulatory and Legal Background

Detailed Regulatory Information

easyMarkets is regulated by:

• CySEC (Cyprus Securities and Exchange Commission)
• ASIC (Australian Securities and Investments Commission)

  This regulatory oversight ensures compliance with industry standards and protects clients' interests.

Legal Entity Structure by Region

The company operates through different entities based on the region:

• Cyprus: easyMarkets is licensed under CySEC.
• Australia: The broker operates under ASIC regulations.

  This structure enables easyMarkets to cater to the specific regulatory requirements of different markets.

Client Fund Protection Measures

easyMarkets implements several measures to protect client funds, including:

• Segregated Accounts: Client funds are kept in separate accounts from the company's operational funds.
• Negative Balance Protection: This feature ensures that clients cannot lose more than their deposited amount.

Countries/Regions Served

easyMarkets serves clients from over 160 countries, although it does not accept clients from the United States. The broker's international reach allows it to cater to diverse trading needs.

Compliance History

easyMarkets has maintained a solid compliance record, adhering to regulatory standards set by the governing bodies. The broker's commitment to transparency and ethical trading practices has contributed to its positive reputation in the industry.

5. Competitive Landscape

Main Competitors

easyMarkets competes with several notable brokers in the online trading space, including:

• IG Markets: A well-established broker offering a wide range of trading options.
• OANDA: Known for its user-friendly platform and extensive educational resources.
• Forex.com: Offers a robust trading platform with a variety of instruments.
• eToro: A social trading platform that allows users to copy trades from experienced investors.

Positioning in the Industry

easyMarkets positions itself as a user-friendly broker, particularly appealing to beginner traders due to its innovative risk management tools and straightforward trading platform. Its focus on transparency and fixed spreads differentiates it from competitors that may offer variable spreads.

Market Differentiation Factors

• Unique Trading Tools: Features like DealCancellation and Freeze Rate set easyMarkets apart from many competitors.
• Regulatory Compliance: The broker's adherence to strict regulatory standards enhances client trust.
• Diverse Product Offering: easyMarkets provides access to a wide range of trading instruments, catering to various trading styles and preferences.

In conclusion, easyMarkets has established itself as a reputable broker in the online trading industry, known for its innovative tools, regulatory compliance, and extensive range of trading options. With a commitment to providing a user-friendly experience, easyMarkets continues to attract a diverse clientele, ensuring its position as a competitive player in the global financial markets.

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