Ultra-low brokerage fees of ₹20 per executed order, making it cost-effective for frequent traders.

User-friendly trading platforms, including mobile and desktop options, enhance the trading experience for both beginners and experienced traders.

Offers unique margin products that allow trading with high leverage, providing opportunities for greater returns.

Limited customer support responsiveness, which may affect user experience and satisfaction.

Annual maintenance charges for the demat account are relatively high at ₹400, which can be a drawback for some investors.

No provision for direct mutual funds, which may limit investment options for those looking for a comprehensive investment platform.