UP TREND foreign exchange brokers specializing in providing foreign exchange trading services, the company's official website http://uptrend.bg/, about the company's legal and temporary regulatory information, the company's address София 1407 бул. Никола Й. Вапцаров №51A, ет. 1.
Up Trend EOOD, established in 1997, is an investment intermediary based in Sofia, Bulgaria. As a private company, Up Trend offers a range of financial services, primarily targeting retail and institutional clients. The company has positioned itself in the investment brokerage sector, providing services such as financial consultations, investment banking, and trust management.
Since its inception, Up Trend has claimed to be one of the pioneering licensed investment intermediaries in Bulgaria, asserting membership with the Bulgarian Stock Exchange and Central Depository since 1998. However, the legitimacy of these claims has been questioned due to a lack of concrete evidence supporting their operations. Despite these challenges, Up Trend has maintained a focus on managing assets and providing advisory services to a diverse clientele, although its actual track record and success rates remain largely undisclosed.
The business model of Up Trend revolves around retail forex trading, where it facilitates independent trading on the Bulgarian Stock Exchange via the Cobos electronic system. The company aims to cater to a wide range of investors, from individual traders to larger institutional clients, with an emphasis on personalized service.
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Up Trend EOOD operates under a no regulation status, which raises concerns about its compliance with regulatory standards. The company claims to hold a license to operate within the European Union and the European Economic Area, but there is no verifiable evidence to confirm this assertion. As a result, potential clients should be cautious and conduct thorough research before engaging in any financial dealings with Up Trend.
The absence of a valid regulatory license highlights the risks associated with investing through this broker. Furthermore, Up Trend's claims regarding client fund protection through a securities investor compensation fund lack credible evidence, leaving clients vulnerable to significant financial risks.
In terms of compliance measures, Up Trend asserts adherence to Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations. However, the effectiveness and implementation of these measures remain unclear, given the company's questionable regulatory standing.
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Up Trend EOOD offers a variety of trading products, primarily focusing on forex currency pairs and Contracts for Difference (CFDs). The broker claims to provide access to a range of over 50 currency pairs, including major, minor, and exotic pairs. However, the exact number of available pairs and their specific details are not explicitly stated.
In addition to forex, Up Trend provides trading options in various asset classes, including indices, commodities, stocks, and cryptocurrencies. The company aims to cater to the diverse trading needs of its clients, although the lack of transparency regarding product offerings and updates raises concerns about the reliability of these claims.
For retail trading services, Up Trend promotes competitive and transparent pricing structures, although specific details regarding fees and commissions are not provided. The company also claims to offer institutional client services, but again, details regarding these services are scarce.
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Up Trend EOOD supports the MetaTrader 4 (MT4) trading platform, which is widely recognized in the forex trading community. The broker also claims to offer a proprietary trading platform; however, details regarding its features and functionalities are not clearly specified.
The company provides a web-based trading platform, allowing clients to trade from both desktop and mobile devices. While mobile trading is available, there is no mention of a dedicated mobile application for iOS or Android devices, which may limit accessibility for some traders.
In terms of execution models, Up Trend operates on a Market Making basis, which may introduce potential conflicts of interest. The broker's server infrastructure and technology details, such as server locations and performance metrics, are not disclosed, leaving clients with limited information regarding the reliability of the trading environment.
Automated trading and API access capabilities are not explicitly mentioned, which may be a drawback for algorithmic traders seeking advanced trading solutions.
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Up Trend EOOD offers several account types designed to cater to different trading needs. The standard account requires a minimum deposit of $250, with spreads starting from 3.0 pips. While the specifics of commissions and fees are not provided, the broker claims to offer competitive pricing.
For advanced traders, Up Trend presents VIP and professional accounts, which may come with additional features and benefits, although details are not clearly outlined. The availability of specialized accounts, such as Islamic accounts or corporate accounts, is not mentioned.
The broker provides a demo account policy, allowing potential clients to practice trading without risking real funds. Leverage ratios range from 1:30 to 1:400, depending on the account type and product traded. The minimum trade size is set at 0.01 lots, which is standard in the industry.
Overnight fees and swap policies are not detailed, which may pose challenges for traders who hold positions overnight.
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Up Trend EOOD supports various deposit methods, including bank transfers, credit cards, and e-wallets. The minimum deposit requirement varies by account type, with the basic account starting at $250. The broker does not charge any deposit fees, although clients are advised to confirm the specific methods available for funding their accounts.
Withdrawal options are similarly diverse, but details regarding withdrawal fees and processing times are not clearly specified. Clients should be cautious of potential hidden charges that may apply during the withdrawal process.
The processing time for deposits and withdrawals is typically within 24 hours, but this may vary depending on the method used and the broker's internal processing times. The lack of transparency regarding fees and processing times may lead to uncertainty for clients managing their funds.
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Up Trend EOOD claims to offer customer support through multiple channels, including phone, email, and online chat. The support team is reportedly available 24/6, but the effectiveness and responsiveness of the service remain uncertain due to the broker's unverified regulatory status.
Multilingual support is not explicitly mentioned, which may limit assistance for non-English speaking clients. The broker provides various educational resources, including webinars, tutorials, and e-books, aimed at enhancing traders' knowledge and skills.
Market analysis services, including daily insights and research reports, are claimed to be available, but the quality and reliability of these resources are not substantiated. Trading tools, such as calculators and economic calendars, are also mentioned, but specific details are lacking.
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Up Trend EOOD primarily serves clients in Bulgaria and the European Union, although it is unclear whether it accepts clients from other regions. The broker claims to have a physical office located in Sofia, but the legitimacy and accessibility of this office have been questioned.
Certain countries are restricted from opening accounts with Up Trend, including the United States, North Korea, and Iran. These restrictions are common in the industry, particularly for brokers without clear regulatory oversight.
The broker's regional presence and operational capacity may influence its ability to provide services effectively, and potential clients should consider these factors before engaging with Up Trend.
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In conclusion, while Up Trend EOOD presents itself as a comprehensive investment intermediary offering various services and products, the lack of regulatory oversight and transparency raises significant concerns. Potential clients should exercise caution and conduct thorough research before engaging with this broker to ensure their investments are adequately protected.