Tide, officially known as Tide Platform Limited, was founded in 2015. The company is headquartered in London, United Kingdom, with additional offices located in Sofia, Bulgaria, and Hyderabad, India. Tide is a private company, providing a range of financial services primarily focused on small and medium-sized enterprises (SMEs) and self-employed professionals, including freelancers and contractors.
Since its inception, Tide has aimed to revolutionize the banking experience for small businesses by offering a mobile-first banking service. Over the years, Tide has expanded its services to cater to more than 300,000 businesses, emphasizing ease of use and accessibility. It has achieved significant milestones, including partnerships with ClearBank for business bank accounts and Prepay Solutions for e-money accounts. Tide's innovative approach has allowed it to grow rapidly, positioning itself as a prominent player in the business banking sector.
The business model of Tide is centered around providing retail foreign exchange services and digital banking solutions tailored for SMEs. Its platform simplifies financial management for small business owners, enabling them to handle payments, invoicing, and banking all through a mobile application. This unique focus on the self-employed and small businesses distinguishes Tide from traditional banks, making it a preferred choice for many in the UK.
Tide is regulated by the Financial Conduct Authority (FCA) in the UK, ensuring that it adheres to strict financial regulations. The FCA registration number for Tide is 900632. Tides regulatory license covers a range of financial services, including e-money issuance and banking services, which are crucial for maintaining operational integrity and customer trust.
The companys regulatory license is valid as long as it complies with the FCA's requirements, which include maintaining adequate capital reserves and ensuring that customer funds are safeguarded. Tide operates under various legal entities depending on the service offered. For instance, its e-money accounts are provided under the license of Prepay Solutions Limited.
Tide implements a robust customer fund segregation policy, ensuring that clients' funds are kept separate from the company's operational funds. This practice is vital for protecting customer deposits in the event of financial difficulties. Additionally, Tide participates in the Financial Services Compensation Scheme (FSCS), which protects eligible deposits up to £85,000, providing an extra layer of security for its clients.
The company adheres to strict Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance measures, ensuring that all customers are verified before account approval. This commitment to compliance helps to mitigate risks associated with financial crimes and reinforces customer confidence in Tides operations.
Tide offers a diverse range of financial products and services tailored for its clientele. The company provides access to a variety of foreign exchange currency pairs, focusing primarily on major and minor currencies. While the exact number of currency pairs is not disclosed, Tide emphasizes its commitment to facilitating smooth transactions for its business customers.
In addition to foreign exchange services, Tide offers Contract for Difference (CFD) products across several categories, including indices, commodities, and cryptocurrencies. This variety enables clients to engage in a comprehensive trading experience, allowing for diversified investment strategies.
Tide continuously updates its product offerings, ensuring that clients have access to the latest trading options and features. The company is dedicated to enhancing its platform and regularly introduces new products based on market demand and customer feedback.
For retail trading services, Tide provides a user-friendly mobile application that allows clients to manage their accounts, execute trades, and access market data seamlessly. The company also extends its services to institutional clients, offering tailored solutions to meet their specific trading needs. While white-label solutions are not explicitly mentioned, Tide's robust infrastructure positions it well for potential partnerships in this area.
Tide primarily operates through its proprietary mobile application, which is designed to provide an intuitive user experience for its clients. The platform supports MetaTrader 4 (MT4), allowing users to engage in various trading activities while benefiting from advanced charting and analytical tools.
In addition to the mobile application, Tide offers a web-based trading platform, enabling users to access their accounts from any internet-connected device. This flexibility is essential for business owners who require on-the-go access to their financial information.
The mobile application, available for both iOS and Android, is equipped with features that facilitate seamless trading and account management. Tide employs advanced technology infrastructure, including ECN (Electronic Communication Network) execution models, ensuring that clients receive competitive pricing and fast order execution.
The companys servers are strategically located to optimize performance and minimize latency, providing a reliable trading environment. Tide also supports API access, allowing clients to integrate their trading systems and automate their trading strategies, enhancing efficiency and convenience.
Tide offers several account types to cater to the diverse needs of its clients. The Standard Account requires a minimum deposit of £0, with competitive spreads and low commissions. Clients can enjoy a transparent fee structure, which includes a 0.5% transfer fee for international transactions.
For more advanced trading needs, Tide provides Premium Accounts, which offer additional features such as lower spreads and enhanced customer support. Special account types, such as Islamic Accounts, are available to cater to clients who require Sharia-compliant trading options.
Tide also offers a demo account policy, allowing potential clients to practice trading without financial risk. This feature is invaluable for new traders looking to familiarize themselves with the platform and trading strategies.
Leverage options vary by product, with a typical range of 1:30 for retail clients, ensuring that traders can manage their risk effectively. The minimum trade size is 0.01 lots, accommodating both novice and experienced traders.
Tide's overnight fees are clearly outlined, ensuring transparency regarding the costs associated with holding positions overnight. This clarity is essential for traders to manage their trading strategies effectively and avoid unexpected charges.
Tide supports a variety of deposit methods to facilitate seamless fund management for its clients. Accepted deposit methods include bank transfers, credit cards, and e-wallets, ensuring flexibility and convenience for users.
The minimum deposit requirement varies by account type, with the Standard Account having no minimum deposit. This accessibility makes it an attractive option for new traders and small business owners looking to manage their finances.
Deposit processing times are generally quick, with most transactions being processed within 24 hours. However, bank transfers may take longer depending on the institution involved. Tide has a transparent fee structure, with no charges for deposits made through electronic methods, although bank transfers may incur fees depending on the bank.
Withdrawal methods include bank transfers and e-wallets, with specific limits and processing times outlined for each method. Typically, withdrawals are processed within 1-3 business days, ensuring that clients have timely access to their funds. Tide maintains a clear withdrawal fee structure, with minimal fees applied to ensure transparency and customer satisfaction.
Tide offers comprehensive customer support through multiple channels, including email, in-app messaging, and online chat. Their support team is available 24/7, ensuring that clients can receive assistance whenever needed.
The company provides support in English, which caters to its primary market in the UK. Tide also offers a range of educational resources, including webinars, tutorials, and e-books, aimed at helping clients enhance their trading knowledge and skills.
Market analysis services are readily available, with daily updates and research reports provided to clients. This information is crucial for traders looking to stay informed about market trends and make informed trading decisions.
Tide also offers various trading tools, including calculators, economic calendars, and signal services, to assist clients in their trading activities. These resources enhance the overall trading experience and empower clients to make well-informed decisions.
Tide primarily serves the UK market, focusing on small businesses and self-employed professionals. The company has regional offices in Sofia, Bulgaria, and Hyderabad, India, which help support its international expansion efforts.
While Tide operates in several regions, it currently does not accept clients from certain countries due to regulatory restrictions. Specific countries and regions where Tide does not provide services include those outside the European Economic Area (EEA).
Tides services may also be subject to special restrictions based on local regulations, ensuring compliance with international laws and standards. The company is committed to maintaining a transparent operational framework, which includes clearly communicating any limitations to its clients.
In summary, Tide is a forward-thinking broker that prioritizes the needs of small businesses and self-employed professionals, making it a valuable asset in the financial services landscape. With a focus on compliance, innovative products, and exceptional customer support, Tide continues to expand its footprint in the competitive banking sector, positioning itself as a reliable partner for its clients.