SUNDELL LIMITED Forex Broker

Sundell Limited Forex Broker - Complete Information Guide

1. Broker Overview

Sundell Limited is a financial services provider that has been in operation since May 25, 2018. The company is registered at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX. As a private limited company, Sundell Limited offers a range of trading services primarily targeting retail clients, including novice traders and experienced investors alike. The broker aims to provide access to a diverse set of financial instruments, catering to a global clientele.

Over the years, Sundell Limited has positioned itself in the competitive forex market, offering various trading opportunities across multiple asset classes. Although the company claims to operate under certain regulatory frameworks, it is crucial to note that it lacks valid regulatory licenses, raising concerns about its legitimacy. The business model of Sundell Limited primarily focuses on retail forex trading, CFDs, and other financial products, allowing clients to trade in a wide range of markets.

The Sundell Limited broker has made strides in developing its proprietary trading platform, which is designed to accommodate the needs of its clients. However, the absence of a transparent regulatory framework and the lack of a robust compliance history could pose significant risks to potential investors.

2. Regulatory and Compliance Information

Sundell Limited operates without any valid regulatory oversight, which is a significant concern for potential clients. The company does not hold licenses from major regulatory authorities, such as the Financial Conduct Authority (FCA) in the UK. The FCA has issued warnings against Sundell Limited, indicating that it is unauthorized to provide financial services or products in the UK. This lack of regulation means that clients do not have access to investor protection schemes, such as the Financial Services Compensation Scheme (FSCS), which would typically safeguard client funds in case of a broker's insolvency.

The absence of a regulatory license raises red flags regarding the company's business practices. Additionally, Sundell Limited does not provide clear information on its Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance measures, which are crucial for ensuring the security and integrity of financial transactions.

In summary, the Sundell Limited broker does not have a verified regulatory status, and potential clients should exercise extreme caution before engaging with this broker.

3. Trading Products and Services

Sundell Limited offers a diverse range of trading products, including:

• Forex Trading: The broker provides access to numerous currency pairs, including major, minor, and exotic pairs. While specific numbers are not disclosed, it is evident that they cater to various trading strategies.

• CFDs: Sundell Limited offers contracts for difference on various asset classes, including:

• Indices: Major global indices such as the S&P 500 and the DAX.

• Commodities: Trading options include precious metals like gold and silver, as well as crude oil.

• Stocks: Clients can trade shares of major companies.

• Cryptocurrencies: The broker offers trading in popular cryptocurrencies like Bitcoin and Ethereum.

The company claims to frequently update its product offerings, although specific details regarding the frequency of updates and the addition of new products are not provided. Sundell Limited primarily focuses on retail trading services, catering to individual traders rather than institutional clients. The absence of white-label solutions or asset management services further emphasizes its focus on retail clients.

4. Trading Platform and Technology

Sundell Limited provides traders with access to its proprietary web trader platform, which is designed to facilitate CFD trading across various asset classes. However, it is important to note that the platform is not based on industry-standard software such as MetaTrader 4 (MT4) or MetaTrader 5 (MT5), which are widely recognized for their reliability and comprehensive features.

The proprietary platform allows for web-based trading, providing users with basic charting tools and a user-friendly interface. Additionally, Sundell Limited claims to offer mobile trading applications, although specifics regarding their availability on iOS and Android platforms are not detailed.

The execution model employed by Sundell Limited is not clearly defined, leaving potential clients uncertain about whether the broker operates on an ECN, STP, or Market Making basis. Furthermore, the company does not provide information on server locations or the technological infrastructure that supports its trading operations.

The lack of third-party verification and robust trading technology raises concerns about the reliability and integrity of the trading environment provided by the Sundell Limited broker.

5. Account Types and Trading Conditions

Sundell Limited offers a variety of account types to cater to different trading needs, although specific details about these accounts are not extensively outlined. Generally, the accounts may include:

• Standard Account: Basic features likely include access to a range of trading instruments, although minimum deposit requirements, spreads, and commissions are not explicitly stated.

• Advanced Accounts: Potential offerings may include VIP or professional accounts that provide enhanced features, although details are scarce.

• Special Accounts: These may include Islamic accounts or corporate accounts, but specific information is not available.

The leverage offered by Sundell Limited is up to 1:400, which allows traders to control larger positions with a smaller initial investment. However, higher leverage also increases the risk of significant losses. The minimum trade size and overnight fees are not clearly defined, leaving traders uncertain about the costs associated with holding positions overnight.

6. Funds Management

Sundell Limited does not provide detailed information regarding its deposit and withdrawal methods. It is unclear which payment methods are supported, such as bank transfers, credit cards, or e-wallets. Furthermore, the minimum deposit requirements for different account types are not specified.

Processing times for deposits and withdrawals are also not disclosed, which may cause concern for potential clients. Additionally, any associated fees for deposits and withdrawals are not clearly outlined, leading to potential confusion regarding the overall cost of trading with the Sundell Limited broker.

7. Customer Support and Educational Resources

Sundell Limited offers customer support primarily through email, with the contact address being sundell.ltd@gmail.com. The lack of a dedicated phone line or live chat feature may limit the accessibility of support for clients. The company does not provide specific information on its customer service hours or time zone coverage.

While the broker may support multiple languages, the exact languages offered are not specified. In terms of educational resources, Sundell Limited claims to provide various tools, including demo accounts, market analysis, and economic calendars, although the depth and quality of these resources are not clearly defined.

8. Regional Coverage and Restrictions

Sundell Limited claims to serve clients globally, but specific details about its primary markets and regional offices are not disclosed. There is also no information available regarding countries or regions from which it does not accept clients. This lack of transparency may pose a risk for potential investors, as they may unknowingly engage with an unregulated entity.

In conclusion, while Sundell Limited presents itself as a comprehensive trading platform, the lack of regulatory oversight, transparency in fees, and detailed account information raises significant concerns. Potential clients should conduct thorough research and exercise caution when considering the Sundell Limited broker for their trading needs.