Sushil Finance Company

Sushil Finance Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Sushil Finance Company, established in 1982, is a prominent player in the Indian financial services sector. Founded by Mr. Sushil N. Shah, the company has evolved from a proprietary concern focused on underwriting and marketing Initial Public Offerings (IPOs) to a full-service brokerage firm offering a wide array of financial services.

Parent Company/Ownership Structure

Sushil Finance operates as a private entity, owned and managed by its founder and a team of experienced professionals in the financial industry. The company has built a strong reputation over the decades, establishing itself as a trusted name in stock brokerage and market research.

Headquarters Location

The headquarters of Sushil Finance is situated in Mumbai, Maharashtra, India. This strategic location allows the firm to be at the heart of India's financial capital, facilitating better access to various financial markets and institutions.

Global Business Scope

While Sushil Finance primarily operates within India, it offers services that cater to both domestic and international investors. The company provides a range of financial products, including equities, mutual funds, and IPOs, thereby appealing to a diverse clientele.

Main Regulatory Bodies

Sushil Finance is regulated by several key bodies, including:

• Securities and Exchange Board of India (SEBI)
• Bombay Stock Exchange (BSE)
• National Stock Exchange (NSE)
• Central Depository Services Limited (CDSL)

These regulatory affiliations ensure that Sushil Finance adheres to the highest standards of compliance and governance in the financial services industry.

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2. Company History and Development

Key Milestones

• 1982: Sushil Finance was founded, focusing on IPO underwriting and marketing.
• 1986: The company expanded its operations by starting a secondary market division.
• 1998: Sushil Finance's BSE membership was corporatized, marking a significant step in its growth trajectory.

Business Expansion Journey

Over the years, Sushil Finance has expanded its services to include wealth management, investment advisory, and research services. The firm has also established partnerships with over 40 financial institutions, enhancing its service offerings and market reach.

Customer Base Growth

Sushil Finance has grown its customer base significantly, serving over 120,000 clients across India. This growth is attributed to its commitment to providing quality service and a diverse range of financial products tailored to meet the needs of individual and institutional investors.

Platform Development History

The company has invested in developing robust trading platforms, including the PowerTrade desktop software and the Savash Are mobile app. These platforms are designed to facilitate seamless trading experiences for clients, offering real-time market data, advanced charting tools, and user-friendly interfaces.

Important Awards or Recognitions Received

Sushil Finance has received various accolades over the years for its outstanding service in the financial sector. While specific awards may vary, the company is often recognized for its commitment to client satisfaction and innovative financial solutions.

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3. Trading Services Offered

Forex Trading Options

Sushil Finance offers a comprehensive range of forex trading options, allowing clients to trade multiple currency pairs. The exact number of currency pairs available can vary, but the firm provides access to major, minor, and exotic currencies, catering to diverse trading strategies.

Stock Trading Options

As a full-service broker, Sushil Finance facilitates trading in equities across various sectors. Clients can engage in equity delivery, intraday trading, and derivatives trading, with competitive brokerage rates tailored to different trading styles.

CFD Trading Products

Sushil Finance provides access to Contract for Difference (CFD) trading, allowing clients to speculate on price movements of various financial instruments without owning the underlying asset. This service is an attractive option for traders looking to leverage their positions.

Other Financial Instruments

In addition to stocks and forex, Sushil Finance offers trading in commodities and mutual funds. However, it does not currently provide cryptocurrency trading services. The firms diverse product offerings enable clients to build comprehensive investment portfolios.

Special Services or Unique Advantages

Sushil Finance distinguishes itself with personalized investment advisory services, research reports, and a dedicated relationship manager for clients. The firms commitment to client education and support enhances the overall trading experience.

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4. Regulatory and Legal Background

Detailed Regulatory Information

Sushil Finance is regulated by:

• Securities and Exchange Board of India (SEBI): Ensures compliance with securities laws.
• Bombay Stock Exchange (BSE): Regulates trading activities on the BSE.
• National Stock Exchange (NSE): Governs trading on the NSE.
• Central Depository Services Limited (CDSL): Manages demat accounts and securities.

Legal Entity Structure by Region

Sushil Finance operates primarily within India, registered as a private limited company. Its operations are governed by Indian laws and regulations pertaining to financial services.

Client Fund Protection Measures

The company adheres to strict regulatory requirements to protect client funds, including maintaining segregated accounts for client deposits. This ensures that client funds are safeguarded against operational risks.

Countries/Regions Served

While Sushil Finance focuses on the Indian market, it also offers services to Non-Resident Indians (NRIs) and international clients looking to invest in Indian financial markets.

Compliance History

Sushil Finance has maintained a good compliance record, regularly submitting necessary reports and disclosures to regulatory bodies. Its adherence to compliance standards reinforces its reputation as a trustworthy brokerage firm.

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5. Competitive Landscape

3-5 Main Competitors

Sushil Finance competes with several major players in the Indian brokerage industry, including:

• Zerodha: A leading discount broker known for its low-cost trading.
• ICICI Direct: A full-service broker offering a wide range of financial products.
• HDFC Securities: Another significant player in the full-service brokerage space.

Positioning in the Industry

Sushil Finance positions itself as a full-service broker, offering comprehensive financial services and personalized support, setting it apart from discount brokers that focus primarily on low-cost trading.

Market Differentiation Factors

Key differentiators for Sushil Finance include:

• A strong emphasis on research and advisory services.
• A diverse range of financial products, including equities, mutual funds, and IPOs.
• Personalized client support through dedicated relationship managers.

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In conclusion, Sushil Finance Company has established itself as a reputable player in the Indian financial services landscape, offering a range of trading options and personalized services. With a commitment to compliance and client satisfaction, it continues to evolve and adapt to the changing needs of investors. For more information on their services and offerings, learn more.