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MasterLink Securities Company

  

  

1. Company Overview

  

Founding Date and Background

  MasterLink Securities Company, established in 1989, has grown to become one of Taiwan's leading financial services firms. Initially focused on providing brokerage and underwriting services, the company has expanded its offerings to include a wide range of financial products and services tailored to individual and institutional investors.

  

Parent Company/Ownership Structure

  MasterLink Securities is a subsidiary of Shin Kong Financial Holding Company, which provides a robust backing and strategic direction for its operations. The acquisition by Shin Kong Financial has enabled MasterLink to leverage synergies within the financial services sector.

  

Headquarters Location

  The company is headquartered in Taipei, Taiwan, specifically at 22F, No. 97, Section 2, Dunhua South Road, Taipei City. This central location allows for easy access to key financial markets and regulatory bodies.

  

Global Business Scope

  While primarily serving the Taiwanese market, MasterLink Securities has a global outlook, offering services that cater to international clients. The firm specializes in various financial instruments, including forex, stocks, and derivatives, making it a versatile player in the financial services industry.

  

Main Regulatory Bodies

  MasterLink Securities operates under the regulation of the Taipei Exchange (TPEX) and the Financial Supervisory Commission (FSC) of Taiwan. This regulatory oversight ensures that the company adheres to the highest standards of financial practice and client protection.

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2. Company History and Development

  

Key Milestones

  • 1989: MasterLink Securities was founded, marking its entry into the Taiwanese financial market.
  • 1992: The company expanded its services to include investment banking, enhancing its product offerings.
  • 2000s: Growth in client base and service diversification, including proprietary trading and futures trading assistance.
  • 2011: Acquisition by Shin Kong Financial Holding Company, facilitating further expansion and resource allocation.
  • 2020: Continued innovation in digital trading platforms to improve customer experience.

  

Business Expansion Journey

  MasterLink has consistently sought to expand its business through strategic partnerships and service diversification. The acquisition by Shin Kong Financial allowed it to enhance its operational capabilities, leading to an increase in market share and customer base.

  

Customer Base Growth

  The firm has cultivated a diverse client base, ranging from individual retail investors to large institutional clients. Its commitment to providing tailored financial solutions has been a significant driver in expanding its customer relationships.

  

Platform Development History

  MasterLink Securities has invested in developing robust trading platforms, including proprietary software that supports various financial instruments. The integration of advanced trading technologies has allowed the firm to stay competitive in the rapidly evolving financial landscape.

  

Important Awards or Recognitions Received

  Over the years, MasterLink has received various accolades for its service quality and innovation in the financial sector. These recognitions underscore the firm's commitment to excellence and customer satisfaction.

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3. Trading Services Offered

  

Forex Trading Options

  MasterLink Securities provides a comprehensive forex trading platform, offering access to a wide range of currency pairs. Clients can trade major, minor, and exotic pairs, allowing for diverse trading strategies and opportunities.

  

Stock Trading Options

  The firm offers brokerage services for trading on the Taiwan Stock Exchange (TWSE) and over-the-counter (OTC) markets. This includes access to a broad spectrum of stocks from various sectors, catering to different investment preferences.

  

CFD Trading Products

  MasterLink Securities provides Contract for Difference (CFD) trading, enabling clients to speculate on price movements of various financial instruments without owning the underlying assets. This includes CFDs on indices, commodities, and forex.

  

Other Financial Instruments

  In addition to forex and stock trading, MasterLink offers access to commodities, fixed income products, and derivatives. However, it does not currently support cryptocurrency trading.

  

Special Services or Unique Advantages

  MasterLink Securities differentiates itself by offering competitive leverage of up to 1:600 on forex trading and a variety of account types tailored to different investor needs. The firm also emphasizes customer support, providing multiple channels for assistance.

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Detailed Regulatory Information

  MasterLink Securities is regulated by:

  • Taipei Exchange (TPEX): Governs securities trading activities.
  • Financial Supervisory Commission (FSC): Oversees financial institutions and protects investor interests.

  

  MasterLink operates primarily in Taiwan, with a legal structure that includes:

  • MasterLink Securities Corp.: Main entity for brokerage and trading services.
  • MasterLink Securities (Hong Kong): A subsidiary that extends services to the Hong Kong market.

  

Client Fund Protection Measures

  To protect client funds, MasterLink adheres to strict regulatory guidelines, including maintaining segregated accounts for client deposits. This ensures that client funds are not mixed with the company's operational funds.

  

Countries/Regions Served

  While based in Taiwan, MasterLink Securities serves clients globally, particularly in Asia-Pacific regions. This international presence allows the firm to cater to a diverse clientele with varying financial needs.

  

Compliance History

  MasterLink has maintained a strong compliance record with local regulations, demonstrating its commitment to ethical business practices and transparency. The firm regularly undergoes audits to ensure adherence to regulatory standards.

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5. Competitive Landscape

  

3-5 Main Competitors

  • Nanjing Securities: A prominent player in the Taiwanese market, offering similar financial services.
  • Capital Futures: Focuses on futures trading and investment products.
  • Miki Securities: Competes in brokerage and wealth management services.
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    Positioning in the Industry

      MasterLink Securities is positioned as a comprehensive financial services provider, distinguishing itself with a strong focus on customer service and a diverse range of trading options. Its affiliation with Shin Kong Financial enhances its credibility and operational capacity.

      

    Market Differentiation Factors

    • Diverse Product Offering: The ability to trade multiple asset classes under one platform.
    • Competitive Leverage: Offering high leverage options in forex trading.
    • Strong Regulatory Oversight: Compliance with local regulations assures clients of the firm's legitimacy and reliability.

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      In summary, MasterLink Securities Company stands out as a reputable financial services provider in Taiwan, with a rich history, diverse trading options, and a strong commitment to regulatory compliance. Its strategic partnerships and continuous innovation position it well for future growth in the competitive financial landscape. For more information, visit MasterLink Securities.