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Angel Broking Company

  

Angel Broking Company: A Comprehensive Overview

  

1. Company Overview

  

Founding Date and Background

  Angel Broking, now known as Angel One, was established in 1987 by Dinesh Thakkar. Initially, it started as a traditional stock brokerage firm but has since evolved into one of Indias leading digital-first brokerage firms, offering a wide range of financial services.

  

Parent Company/Ownership Structure

  Angel Broking is a publicly traded company listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). It operates under the parent company, Angel One Limited, which has a diverse ownership structure that includes institutional and retail investors.

  

Headquarters Location

  The company is headquartered in Mumbai, India, which serves as a central hub for its operations across the country.

  

Global Business Scope

  While Angel Broking primarily focuses on the Indian market, it has been expanding its services to cater to international clients, particularly through its investment in technology and digital platforms.

  

Main Regulatory Bodies

  Angel Broking is regulated by several key financial authorities in India, including:

  • Securities and Exchange Board of India (SEBI)
  • Bombay Stock Exchange (BSE)
  • National Stock Exchange (NSE)
  • Metropolitan Stock Exchange of India (MSEI)
  • Multi Commodity Exchange of India (MCX)

  

2. Company History and Development

  

Key Milestones

  • 1987: Angel Broking was founded.
  • 1998: Joined the NSE as a trading member.
  • 2019: Rebranded to Angel One, focusing on digital-first brokerage services.
  • 2022: Achieved over 3 million active clients, making it one of the largest retail brokers in India.

  

Business Expansion Journey

  Angel Broking has consistently expanded its footprint across India, establishing a presence in over 1,000 cities with a network of more than 11,000 authorized persons and sub-brokers. This extensive reach has allowed the firm to tap into tier-2 and tier-3 cities, significantly growing its client base.

  

Customer Base Growth

  The company's client base has seen exponential growth, with over 3 million operational accounts as of 2023. This growth is attributed to its competitive pricing, innovative technology, and strong customer support.

  

Platform Development History

  Angel Broking has developed a suite of trading platforms, including:

  • Angel One App: A mobile app for trading across various assets.
  • Angel SpeedPro: A desktop trading terminal providing advanced analytical tools.
  • Angel One Trade: A web-based platform for seamless trading.

  

Important Awards or Recognitions Received

  Angel Broking has received numerous accolades for its services, including awards for being one of the best trading platforms and for its innovative technology in financial services.

  

3. Trading Services Offered

  

Forex Trading Options

  Angel Broking provides access to forex trading with a variety of currency pairs. While the exact number of currency pairs offered can vary, the broker typically includes major pairs such as USD/INR, EUR/INR, and GBP/INR, among others.

  

Stock Trading Options

  The company offers trading in a wide range of stocks across various sectors listed on the BSE and NSE. Clients can trade in both equity delivery and intraday segments with competitive brokerage rates.

  

CFD Trading Products

  Angel Broking does not prominently feature Contracts for Difference (CFDs) in its offerings. Instead, it focuses on traditional equity and derivative trading.

  

Other Financial Instruments

  In addition to stocks and forex, Angel Broking provides trading options in:

  • Commodities: Including gold, silver, and agricultural products.
  • Mutual Funds: Zero commission on mutual fund investments.
  • IPOs: Facilitating investment in Initial Public Offerings.

  

Special Services or Unique Advantages

  Angel Broking offers several unique advantages, including:

  • Zero brokerage for equity delivery trades.
  • Flat ₹20 brokerage per order for all other segments.
  • Advanced research and advisory services through its AI-powered platform, ARQ.

  

  

Detailed Regulatory Information

  Angel Broking is regulated by:

  • Securities and Exchange Board of India (SEBI): Ensures compliance with securities laws.
  • Bombay Stock Exchange (BSE): Regulates trading in stocks listed on the exchange.
  • National Stock Exchange (NSE): Governs the trading of securities on the NSE.
  • Metropolitan Stock Exchange of India (MSEI): Provides oversight for trades executed on the MSEI.
  • Multi Commodity Exchange (MCX): Regulates commodity trading.

  

  The company operates under a single legal entity in India, with branches and authorized persons spread across various states to facilitate local trading activities.

  

Client Fund Protection Measures

  Angel Broking implements robust measures to protect client funds, including:

  • Segregation of client funds from the companys operational funds.
  • Compliance with SEBI regulations regarding client fund management.

  

Countries/Regions Served

  Primarily serving clients in India, Angel Broking is also exploring opportunities to cater to international clients, particularly through its digital platforms.

  

Compliance History

  Angel Broking maintains a clean compliance record, adhering to all regulatory requirements set forth by Indian financial authorities.

  

5. Competitive Landscape

  

3-5 Main Competitors

  Angel Broking competes with several major players in the Indian brokerage industry, including:

  • Zerodha: Known for its discount brokerage model.
  • ICICI Direct: A full-service broker with a strong presence in retail trading.
  • HDFC Securities: Offers a wide range of investment products and services.
  • Sharekhan: A well-established broker providing comprehensive trading solutions.

  

Positioning in the Industry

  Angel Broking positions itself as a leading full-service broker that combines traditional brokerage services with modern digital solutions. Its focus on technology and customer-centric services differentiates it from many competitors.

  

Market Differentiation Factors

  Key factors that differentiate Angel Broking include:

  • Flat-rate brokerage model: Offering competitive pricing across various trading segments.
  • Robust technology: Advanced trading platforms and tools, including AI-driven advisory services.
  • Extensive customer support: Providing 24/7 assistance to clients through various channels.

  

Conclusion

  In conclusion, Angel Broking (Angel One) has established itself as a prominent player in the Indian brokerage landscape. With a rich history, a diverse range of trading services, and a commitment to customer support and technological innovation, the company continues to attract a growing client base. Its competitive pricing and comprehensive offerings position it well against its rivals in the industry.

  For more information about Angel Broking and its services, you can visit their official website here.

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