Long Asia Broker is a financial services provider known for its trading operations in the forex and CFD markets. Established on May 13, 2022, the company is registered under the name Long Asia Group NZ Limited and is headquartered in Auckland, New Zealand. As a private entity, it primarily serves retail clients and institutional investors across various regions, including Asia and beyond.
The development of Long Asia has been marked by a series of milestones, starting with its inception in 2022. The company claims to operate under the Long Asia Group umbrella, which includes multiple entities across different jurisdictions, such as Long Asia Liquidity in Indonesia and Long Asia Asset Management in Hong Kong. These affiliations are aimed at enhancing its service offerings and market reach.
Long Asia operates primarily in the retail forex trading space, providing clients with access to a wide range of trading instruments, including various currency pairs, commodities, and cryptocurrencies. The firm's business model is focused on delivering competitive trading conditions and leveraging advanced technology to facilitate trading activities for its clients.
Long Asia Broker operates in a complex regulatory environment. It claims to be regulated by the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC), with the regulatory number M21245696. However, it is essential to note that the broker is also associated with several offshore entities, raising concerns about its legitimacy.
The regulatory licenses held by Long Asia are primarily focused on its operations in Canada, while its New Zealand entity is registered with the Financial Markets Authority (FMA). The firm emphasizes compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations, although the effectiveness of these measures remains a point of contention among users.
Client funds are reportedly held in segregated accounts, which is a standard practice intended to protect investors' capital. However, the absence of robust investor protection mechanisms, such as participation in an investor compensation fund, poses a risk for clients. Given the mixed regulatory standing, potential clients are advised to exercise caution when considering Long Asia as a trading partner.
Long Asia Broker offers a diverse array of trading products catering to various trading preferences. The broker provides access to over 2,100 financial instruments, including more than 55 global currency pairs, commodities such as gold and oil, and cryptocurrencies like Bitcoin and Ethereum.
In addition to forex trading, Long Asia offers Contracts for Difference (CFDs) on indices and commodities. However, it does not provide trading options for stocks or futures, which may limit the choices available to some traders. The firm frequently updates its product offerings, although specific details regarding the frequency of these updates are not disclosed.
Long Asia's retail trading services are complemented by its provisions for institutional clients, which may include tailored solutions and liquidity services. However, detailed information about white-label solutions or asset management services is not readily available.
Long Asia Broker supports the widely recognized MetaTrader 4 (MT4) trading platform, known for its user-friendly interface and advanced trading capabilities. The MT4 platform offers a variety of features, including automated trading through Expert Advisors (EAs), advanced charting tools, and real-time market analysis.
The broker does not appear to offer a proprietary trading platform, which may limit its technological differentiation in a competitive market. While the MT4 platform is available for both desktop and mobile devices, users should be aware that the MT4 version may not support macOS, which could restrict access for some traders.
Long Asia operates on a Straight-Through Processing (STP) model, which is designed to provide clients with direct access to market liquidity. The broker's servers are located in strategic data centers to ensure optimal execution speeds, although specific details about the infrastructure and server locations are not publicly disclosed.
API access for automated trading is also supported, allowing traders to implement their strategies seamlessly. However, the lack of detailed information on technology integration may leave some traders wanting more clarity on the broker's capabilities.
Long Asia Broker offers several account types tailored to different trading needs. The available account types include:
The leverage offered by Long Asia is up to 1:500, which significantly exceeds the legal caps for retail clients in many jurisdictions. While high leverage can amplify potential profits, it also increases the risk of substantial losses. The minimum trading lot size is set at 0.01, allowing for flexible trading strategies.
Long Asia does not offer a demo account, which is a common feature among reputable brokers. This absence raises concerns about the broker's commitment to providing a risk-free environment for traders to practice their skills.
Long Asia Broker supports various deposit methods, including bank transfers, credit/debit cards, and cryptocurrencies. The minimum deposit requirement varies by account type, with the cent account requiring just $10 and other accounts starting at $100.
Deposits are generally processed quickly, often within one day, allowing traders to access their funds without significant delays. However, specific details regarding deposit fees are not disclosed, which could lead to unexpected costs for clients.
Withdrawals from Long Asia are subject to certain limitations, with a minimum withdrawal amount set at $100. Processing times for withdrawals can take up to three days, depending on the chosen method. Withdrawal fees may vary based on the payment method used, but detailed information on these fees is not readily available.
Given the broker's mixed reputation regarding fund withdrawals, potential clients should approach with caution and consider the risks associated with managing their funds with Long Asia.
Long Asia Broker provides customer support primarily through email, with limited options for immediate assistance such as live chat or phone support. This may pose challenges for traders seeking prompt resolutions to their inquiries.
The customer service operates during standard business hours, which may vary depending on the time zone. The broker does not appear to offer multilingual support, limiting accessibility for non-English speaking clients.
In terms of educational resources, Long Asia offers basic materials such as webinars, tutorials, and market analysis. However, the depth and quality of these resources are not explicitly detailed, which may affect the learning experience for novice traders. Tools such as trading calculators and economic calendars are typically expected from brokers but are not specified in the available information.
Long Asia Broker primarily caters to clients in Asia, with a focus on markets in countries such as Malaysia, Germany, and the United States. The broker has established a presence in these regions, but specific details about regional offices are not disclosed.
However, it is important to note that Long Asia does not accept clients from certain jurisdictions, particularly those with stricter regulatory frameworks. This includes regions with robust financial market oversight, which may limit the broker's potential client base.
In summary, while Long Asia Broker offers a range of trading products and services, potential clients should carefully consider the regulatory environment and the broker's mixed reputation before engaging in trading activities.
lim3425
Malaysia
It's been several days and the funds have not arrived. They keep telling customers to patiently wait without giving a specific reason. Usually, they reply once a day and then choose not to reply further. Now that I'm asking them to return the principal, there's hardly any response.
Exposure
07-03
joseph 116
Malaysia
They said withdrawals would take 3 days, but it's been 10 days without any news and there's no response from customer service.
Exposure
06-24
FX2337172387
Malaysia
I AM SAMSANI BIN ZAINURIN MOHAMAD, AND I HAVE BEEN WAITING FOR MY PAYMENT TO BE RELEASED UNTIL TODAY I HAVE NOT RECEIVED IT ANYMORE
Exposure
07-10