Wide range of financial products and services, including equities, commodities, and mutual funds.

Robust trading platforms with high user ratings and advanced features, such as the IIFL Markets app.

Strong research and advisory services, providing clients with well-researched stock recommendations and market insights.

High brokerage fees compared to other brokers, which may deter cost-sensitive investors.

Limited transparency in brokerage plans, making it difficult for clients to understand potential costs.

Customer support has received mixed reviews, indicating areas for improvement in responsiveness and service quality.