Sure Trade Company

Sure Trade Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Sure Trade Company, operating under the name SureTrader, was founded in 2008. It emerged as a response to the growing demand for online trading solutions, particularly for day traders looking for flexible and accessible trading platforms. The firm was established with the intent of providing unique trading opportunities, especially for those seeking to navigate around certain regulatory constraints in the United States.

Parent Company/Ownership Structure

SureTrader is a division of Swiss America Securities Ltd., which operates in the Bahamas. This ownership structure allows SureTrader to cater to a specific demographic of traders, particularly those from the U.S. who are looking to bypass the Pattern Day Trader (PDT) rules enforced by the SEC.

Headquarters Location

The company is headquartered in Nassau, New Providence, Bahamas. This strategic location enables it to offer services to a global clientele while maintaining a focus on regulatory flexibility.

Global Business Scope

Sure Trade Company primarily serves U.S. residents, although its brokerage services are not intended for solicitation within the U.S. market. Instead, it targets traders who are looking for alternatives to traditional U.S. brokerage services, particularly those seeking to avoid the PDT regulations.

Main Regulatory Bodies

SureTrader is regulated by the Securities Commission of the Bahamas (SCB). This regulatory oversight is crucial for maintaining operational integrity and ensuring compliance with regional financial regulations.

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2. Company History and Development

Key Milestones

• 2008: Establishment of SureTrader as a trading platform.
• 2011: Rapid growth in transaction volume, averaging 30,000 transactions by May.
• 2016: CEO Guy Gentile was charged with penny stock manipulation, although the charges were dismissed in 2017.

Business Expansion Journey

Since its inception, SureTrade has focused on expanding its offerings to meet the needs of day traders. The company has continually adapted its platform and services to accommodate the evolving landscape of online trading.

Customer Base Growth

SureTrader has seen significant growth in its customer base over the years, primarily due to its unique positioning as a broker that allows clients to circumvent PDT regulations. This appeal has attracted a diverse range of traders, particularly those with smaller account balances.

Platform Development History

The trading platform has evolved considerably since its launch. Initially focused on basic trading functionalities, SureTrader has since introduced advanced features such as level 2 quotes, hot keys for order execution, and a mobile trading app. These enhancements have made it a competitive choice for active day traders.

Important Awards or Recognitions Received

While specific awards or recognitions for SureTrader are not widely documented, the platform is often noted in reviews for its unique services tailored to day traders. Its reputation for allowing traders to bypass certain regulatory constraints has positioned it as a noteworthy player in the brokerage industry.

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3. Trading Services Offered

Forex Trading Options

SureTrader offers a selection of forex trading options, providing access to multiple currency pairs. However, the exact number of pairs available may vary, and potential clients are encouraged to check the latest offerings directly.

Stock Trading Options

SureTrader provides a robust stock trading platform with access to a wide range of U.S. stocks. The firm is particularly popular among day traders due to its low per-share commission structure, making it an attractive option for high-volume traders.

CFD Trading Products

As of the latest information, SureTrader does not prominently feature Contracts for Difference (CFDs) in its offerings. Traders interested in CFDs may need to explore other brokerage options that specialize in this type of trading.

Other Financial Instruments

In addition to stocks, SureTrader offers access to various financial instruments, including:

• Cryptocurrencies: Limited availability for trading.
• Commodities: Certain commodity trading options may be available, but details should be confirmed through the platform.

Special Services or Unique Advantages

One of the standout features of SureTrader is its increased leverage options, offering up to 6:1 intraday leverage compared to the standard 2:1 offered by many U.S. brokers. This flexibility is particularly appealing to day traders looking to maximize their trading potential.

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4. Regulatory and Legal Background

Detailed Regulatory Information

SureTrader is primarily regulated by the Securities Commission of the Bahamas. This regulatory body oversees the operations of financial institutions to ensure compliance with local laws and regulations.

Legal Entity Structure by Region

SureTrader operates as a subsidiary of Swiss America Securities Ltd. This structure allows it to maintain a presence in the Bahamas while serving clients primarily from the U.S. and other regions.

Client Fund Protection Measures

While SureTrader does not provide specific details on client fund protection measures, it is essential for clients to understand that regulatory bodies in the Bahamas may not offer the same level of protection as those in the U.S.

Countries/Regions Served

SureTrader primarily serves U.S. residents looking for alternative trading solutions. However, it also caters to international clients, provided they do not fall under the jurisdictions that restrict access to its services.

Compliance History

SureTrader has faced scrutiny in the past, particularly regarding its operations and regulatory compliance. The dismissal of charges against its CEO in 2017 has allowed the company to continue its operations, although potential clients should remain aware of its regulatory landscape.

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5. Competitive Landscape

3-5 Main Competitors

SureTrader faces competition from several notable firms, including:

1. SpeedTrader: Known for its advanced trading tools and support for day traders.
2. TradeZero: Offers similar services with a focus on low-cost trading.
3. CMEG: A broker that provides access to U.S. markets with competitive commission structures.

Positioning in the Industry

SureTrader positions itself as a unique alternative for day traders, particularly those looking to avoid the PDT regulations. Its focus on providing increased leverage and access to a wide array of stocks makes it a compelling choice for active traders.

Market Differentiation Factors

SureTrader's primary differentiators include:

• The ability to bypass PDT regulations, allowing for more frequent trading.
• Higher leverage options compared to traditional U.S. brokers.
• A focus on providing services specifically tailored to day traders and active investors.

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In conclusion, Sure Trade Company, through its platform SureTrader, offers a unique trading solution tailored to the needs of day traders, particularly those looking to navigate around regulatory constraints. With a focus on competitive trading services, it continues to attract a growing customer base in the dynamic landscape of online trading. For more detailed information about SureTrader's offerings and services, learn more.