Aura FX Company

Aura FX Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Aura FX was founded in 2013 as a forex and CFD brokerage based in New Zealand. The company was established to provide trading services on the widely used MetaTrader 4 platform, catering to both retail and institutional traders.

Parent Company/Ownership Structure

Aura FX operates under the ownership of Aura FX (NZ) Ltd. While specific details about the corporate structure are limited, the company is registered in New Zealand and has been linked to another entity named Aura Group Ltd, which raises some questions regarding its operational transparency.

Headquarters Location

The company's headquarters is located at 41 Shortland St., Auckland, 1010, New Zealand. This location places Aura FX in one of the key financial hubs of the Asia-Pacific region.

Global Business Scope

Aura FX primarily serves clients in New Zealand but also maintains a presence in international markets. The company offers its services to a diverse clientele, including individual traders and institutional investors.

Main Regulatory Bodies

Aura FX is regulated by the Financial Markets Authority (FMA) in New Zealand. However, there have been concerns regarding its regulatory compliance, as there are allegations linking it to unregulated entities and issues with withdrawal requests from clients.

Back to top

2. Company History and Development

Key Milestones

• 2013: Aura FX was founded, marking its entry into the forex trading market.
• 2014-2016: The company expanded its trading platform offerings, launching MetaTrader 4 for both desktop and mobile users.
• 2017: Aura FX started to gain recognition as a forex broker in New Zealand, attracting a growing customer base.

Business Expansion Journey

Since its inception, Aura FX has focused on expanding its services and enhancing its trading platform. The company has worked to provide a user-friendly experience and has introduced various financial instruments to meet the diverse needs of its clients.

Customer Base Growth

Over the years, Aura FX has seen a steady increase in its customer base. While specific numbers are not disclosed, the company has aimed to attract both novice and experienced traders by offering competitive trading conditions and access to a range of financial products.

Platform Development History

Aura FX has primarily utilized the MetaTrader 4 platform, which is favored by many traders for its robust features and user-friendly interface. The company has continuously updated its platform to ensure it meets the evolving needs of its users.

Important Awards or Recognitions Received

While there is limited information available regarding specific awards or recognitions, Aura FX has been noted for its commitment to providing quality trading services within the New Zealand market.

Back to top

3. Trading Services Offered

Forex Trading Options

Aura FX offers trading in over 50 currency pairs, providing clients with a wide range of options to engage in forex trading. This includes major, minor, and exotic currency pairs, catering to various trading strategies.

Stock Trading Options

Currently, Aura FX does not provide direct stock trading options. The company's primary focus remains on forex and CFD trading.

CFD Trading Products

In addition to forex, Aura FX offers a selection of CFD products, allowing traders to speculate on price movements in various markets without owning the underlying assets. This includes indices, commodities, and other financial instruments.

Other Financial Instruments

While Aura FX does not currently offer cryptocurrencies or stock trading, it provides access to various commodities such as oil and gold, allowing traders to diversify their portfolios.

Special Services or Unique Advantages

Aura FX distinguishes itself by offering competitive spreads and leverage options of up to 1:200. The broker also provides a demo account for users to practice trading strategies without financial risk. Moreover, the absence of commission fees on trades is an attractive feature for many traders.

Back to top

4. Regulatory and Legal Background

Detailed Regulatory Information

Aura FX is regulated by the Financial Markets Authority (FMA) in New Zealand. However, there have been concerns about the broker's compliance with regulatory standards, and it is essential for potential clients to conduct thorough research before engaging with the broker.

Legal Entity Structure by Region

Aura FX operates under the legal entity Aura FX (NZ) Ltd, which is registered in New Zealand. There is limited information available regarding its legal structure in other regions, which may raise concerns for potential international clients.

Client Fund Protection Measures

While Aura FX claims to adhere to certain client protection measures, specific details about fund segregation or compensation schemes are not readily available. Clients are advised to ensure they understand the risks involved in trading with a broker that has a questionable regulatory background.

Countries/Regions Served

Aura FX primarily serves clients in New Zealand and has a presence in international markets. However, the specific countries or regions where it operates are not explicitly stated, and potential clients should verify if they can legally trade with Aura FX based on their location.

Compliance History

Aura FX has faced scrutiny regarding its compliance history, particularly concerning allegations of withdrawal issues and connections to unregulated entities. Prospective clients should be cautious and conduct thorough due diligence.

Back to top

5. Competitive Landscape

3-5 Main Competitors

Aura FX competes with several well-known forex brokers, including:

• IG Markets: A globally recognized broker offering a wide range of trading options and robust regulatory oversight.
• Plus500: Known for its user-friendly platform and extensive range of CFDs and forex pairs.
• OANDA: A reputable broker offering advanced trading tools and a strong regulatory framework.

Positioning in the Industry

Aura FX positions itself as a competitive option for retail traders in New Zealand, primarily focusing on forex and CFD trading. However, its regulatory concerns may limit its appeal compared to more established brokers.

Market Differentiation Factors

Aura FX differentiates itself through its use of the MetaTrader 4 platform, competitive leverage options, and the absence of commission fees. However, the broker's lack of transparency regarding its regulatory status and operational practices may deter potential clients.

Back to top

In conclusion, while Aura FX offers a range of trading services and competitive conditions, potential clients should exercise caution due to regulatory concerns and a lack of transparency. It is advisable to thoroughly research and consider alternative brokers with a more established reputation and regulatory compliance.

For more detailed information about Aura FX's offerings and services, please visit their official website or consult with a financial advisor.