ADSS Company

ADSS Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

ADSS, also known as ADS Securities, was founded in 2011. The company emerged as a response to the growing demand for online trading and investment services in the Middle East and North Africa (MENA) region.

Parent Company/Ownership Structure

ADSS operates as a limited liability company, and it is privately owned. The company is part of a broader financial services group that includes various subsidiaries, focusing on different aspects of financial trading and investment.

Headquarters Location

The headquarters of ADSS is located in Abu Dhabi, United Arab Emirates. This strategic location allows the company to cater effectively to clients across the MENA region.

Global Business Scope

ADSS has expanded its operations beyond the UAE, establishing offices in key financial hubs such as London and Hong Kong. The firm serves a diverse clientele, including institutional, private, and retail investors, with over 20,000 active clients utilizing its services.

Main Regulatory Bodies

ADSS is regulated by several key financial authorities, including:

• The Securities and Commodities Authority (SCA) in the UAE
• The Financial Conduct Authority (FCA) in the UK
• The Securities and Futures Commission (SFC) in Hong Kong

These regulatory frameworks ensure that ADSS adheres to strict financial standards and provides a safe trading environment for its clients.

Back to top

2. Company History and Development

Key Milestones

Since its inception in 2011, ADSS has achieved several significant milestones. The company quickly gained recognition for its innovative trading platforms and comprehensive service offerings.

Business Expansion Journey

ADSS has successfully expanded its business by establishing regional offices in London and Hong Kong, thereby enhancing its global footprint. This expansion has facilitated access to international markets for its clients.

Customer Base Growth

The company's client base has grown significantly, with over 20,000 active traders utilizing its services. This growth reflects ADSS's commitment to providing quality trading services and customer support.

Platform Development History

ADSS has developed its proprietary trading platform, Orex, alongside the widely popular MetaTrader 4 (MT4). This dual-platform approach allows users to choose the interface that best suits their trading style.

Important Awards or Recognitions Received

ADSS has received several industry accolades, including the "Broker of the Year" award at the Global Investor Group MENA Awards in 2019. These recognitions highlight ADSS's commitment to excellence in the financial services sector.

Back to top

3. Trading Services Offered

Forex Trading Options

ADSS provides a robust forex trading environment, offering over 60 currency pairs. This extensive selection allows traders to engage in various trading strategies and capitalize on global currency movements.

Stock Trading Options

Clients can trade CFDs on stocks from major markets, including the US, UK, and EU. ADSS provides access to over 850 stock CFDs, enabling clients to diversify their portfolios.

CFD Trading Products

ADSS specializes in CFD trading, allowing clients to speculate on price movements without owning the underlying assets. This includes stock indices, commodities, and cryptocurrencies.

Other Financial Instruments

In addition to forex and stock trading, ADSS offers a range of financial instruments, including:

• Cryptocurrencies: Clients can trade popular cryptocurrencies such as Bitcoin, Ethereum, and Litecoin through CFDs.
• Commodities: Trading options include energy resources like crude oil and natural gas, as well as precious metals like gold and silver.

Special Services or Unique Advantages

ADSS offers several unique advantages:

• No Commission Trading: The company does not charge commissions on trades, instead incorporating costs into the spreads.
• Islamic Accounts: ADSS provides swap-free accounts, catering to Muslim traders who require compliance with Sharia law.
• Diverse Payment Options: Clients have access to a wide range of deposit and withdrawal methods, including bank transfers, credit cards, and digital wallets.

Back to top

4. Regulatory and Legal Background

Detailed Regulatory Information

ADSS is regulated by the following bodies:

• Securities and Commodities Authority (SCA), UAE
• Financial Conduct Authority (FCA), UK
• Securities and Futures Commission (SFC), Hong Kong

Legal Entity Structure by Region

ADSS operates through multiple legal entities depending on the region:

• ADSS UAE: Licensed by the Central Bank of the UAE
• ADSS UK: Regulated by the FCA
• ADSS HK: Previously regulated by the SFC (license revoked)

Client Fund Protection Measures

ADSS implements several measures to protect client funds, including segregated accounts that ensure client funds are kept separate from the company's operational funds.

Countries/Regions Served

ADSS serves clients globally, focusing on the MENA region, Asia, and Europe, while excluding the USA and certain other jurisdictions due to regulatory restrictions.

Compliance History

ADSS has maintained a strong compliance record, adhering to the regulations set forth by the various regulatory bodies. However, it faced challenges in the UK market, leading to the voluntary cessation of its UK operations in early 2023.

Back to top

5. Competitive Landscape

3-5 Main Competitors

ADSS competes with several key players in the financial services industry, including:

• IG Group: A leading online trading platform offering a wide range of assets.
• Saxo Bank: Known for its robust trading platform and extensive market access.
• eToro: A social trading platform that allows users to copy the trades of experienced investors.

Positioning in the Industry

ADSS positions itself as a premium broker focusing on the MENA region, offering a diverse range of trading instruments and a strong regulatory framework. Its dual-platform approach and commitment to customer support further enhance its competitive edge.

Market Differentiation Factors

ADSS differentiates itself through:

• Regulatory Compliance: Strong adherence to regulations in multiple jurisdictions.
• Diverse Trading Options: A wide range of instruments, including forex, stocks, and cryptocurrencies.
• Innovative Trading Platforms: The availability of both MT4 and the proprietary Orex platform caters to different trading preferences.

Back to top

In conclusion, ADSS is a well-established broker in the financial services industry, offering a broad array of trading options and a commitment to regulatory compliance. With its strong presence in the MENA region and beyond, ADSS continues to serve a diverse client base while adapting to the evolving needs of traders. For more information on ADSS and its offerings, learn more.