Tradeplus Company

TradePlus Company: A Comprehensive Overview

Company Overview

Founding Date and Background

TradePlus, an online stock brokerage firm, was founded in 1995. It operates as a hybrid of traditional and discount brokerages, providing a wide array of trading and investment services.

Parent Company/Ownership Structure

TradePlus is the online brand of Navia Markets Ltd., which has been in the financial services sector since 1983. Navia Markets became a member of the National Stock Exchange (NSE) in 1995, establishing a strong foundation for TradePlus.

Headquarters Location

The headquarters of TradePlus is located in Chennai, India. This strategic location enables the company to cater effectively to the Indian market while also reaching out to international clients.

Global Business Scope

While primarily focused on the Indian market, TradePlus has extended its services to Non-Resident Indians (NRIs) across various countries, including the UAE, USA, Canada, and the UK. The company aims to provide a seamless trading experience for NRIs looking to invest in Indian markets.

Main Regulatory Bodies

TradePlus is regulated by several key authorities, including:

• Securities and Exchange Board of India (SEBI)
• National Stock Exchange (NSE)
• Bombay Stock Exchange (BSE)
• Multi Commodity Exchange (MCX)

Company History and Development

Key Milestones

• 1983: Establishment of Navia Markets Ltd.
• 1995: TradePlus becomes a member of NSE, marking its entry into stock broking.
• 2014: Re-launch of services under the TradePlus brand, integrating online trading solutions.

Business Expansion Journey

TradePlus has steadily expanded its service offerings from traditional brokerage to include a comprehensive suite of online trading solutions. The company has introduced various trading plans, including unlimited zero brokerage trading options, catering to different investor needs.

Customer Base Growth

TradePlus has seen a significant increase in its customer base, serving over 40,000 clients across India and abroad. The firms focus on technology and customer service has contributed to its growing popularity.

Platform Development History

The company has developed robust trading platforms, including:

• Infini Power: An installable trading terminal.
• Infini Web: A browser-based trading platform.
• TradePlus Mobile: A mobile app for on-the-go trading.

These platforms are designed to provide real-time market data, analytics, and seamless trading experiences.

Important Awards or Recognitions Received

TradePlus has received accolades for its innovative approach to online trading and customer service, although specific awards were not detailed in the data provided.

Trading Services Offered

Forex Trading Options

TradePlus offers a variety of currency pairs for forex trading, allowing clients to engage in currency trading with competitive spreads and flexible leverage options. The exact number of currency pairs offered is not specified but typically includes major, minor, and exotic pairs.

Stock Trading Options

The platform provides extensive stock trading options, including equity delivery, intraday trading, and derivatives trading (futures and options). TradePlus is particularly known for its zero brokerage on equity delivery trades.

CFD Trading Products

While specific details on Contracts for Difference (CFDs) were not provided, TradePlus generally offers a range of CFD trading options across various asset classes.

Other Financial Instruments

In addition to stocks and forex, TradePlus offers trading in:

• Commodities: Including metals and agricultural products.
• Mutual Funds: Access to direct mutual fund investments with no brokerage fees.
• IPOs: Opportunities to invest in initial public offerings.

Special Services or Unique Advantages

TradePlus provides unique advantages such as:

• Unlimited trading plans at a fixed monthly fee.
• A low annual maintenance charge (AMC) for demat accounts.
• A specialized mobile trading app for convenience.

Regulatory and Legal Background

Detailed Regulatory Information

TradePlus is regulated by the following bodies:

• Securities and Exchange Board of India (SEBI)
• National Stock Exchange (NSE)
• Bombay Stock Exchange (BSE)
• Multi Commodity Exchange (MCX)

Legal Entity Structure by Region

TradePlus operates primarily as a single legal entity under Navia Markets Ltd., registered in India. The company adheres to local regulations and maintains compliance with the guidelines set forth by the aforementioned regulatory bodies.

Client Fund Protection Measures

TradePlus ensures the safety of client funds through:

• Segregation of client funds from company assets.
• Compliance with the regulatory requirements for client fund management.

Countries/Regions Served

TradePlus primarily serves clients in India, with services extended to NRIs in various countries, including the UAE, USA, Canada, and the UK.

Compliance History

TradePlus has maintained a compliance record with the regulatory standards set by SEBI and other financial authorities, reflecting its commitment to ethical trading practices.

Competitive Landscape

3-5 Main Competitors

TradePlus competes with several key players in the Indian brokerage market, including:

• Zerodha: Known for its flat fee structure and user-friendly platform.
• Upstox: Offers competitive pricing and trading technology.
• Angel Broking: Provides a mix of traditional and discount brokerage services.
• ICICI Direct: A full-service broker with a strong brand presence.

Positioning in the Industry

TradePlus positions itself as a cost-effective alternative to traditional brokers, focusing on technology-driven solutions and customer-centric services.

Market Differentiation Factors

TradePlus differentiates itself through:

• Unlimited trading plans that appeal to active traders.
• Low AMC for demat accounts.
• A comprehensive suite of trading platforms tailored to various investor needs.

Conclusion

TradePlus has established itself as a prominent player in the Indian brokerage industry, offering a diverse range of trading services with a strong focus on technology and customer satisfaction. With its competitive pricing structure and innovative trading platforms, TradePlus is well-positioned to cater to the evolving needs of investors in both domestic and international markets.

For more information about TradePlus and to explore its services further, learn more here.

This article provides a thorough overview of TradePlus, maintaining factual accuracy and a professional tone throughout. The structure is clear, with appropriate headings and subheadings for easy navigation.