Sensibull Company

Sensibull Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Sensibull was founded in August 2017 by Abid Hassan, Balajee Ramachandran, and Sidharth Reddy. The company was established with the aim of simplifying options trading in India, providing a user-friendly platform that integrates advanced analytical tools for traders of all experience levels.

Parent Company/Ownership Structure

Sensibull operates as an independent start-up but has received backing from Zerodha, one of India's largest retail brokerage firms. This partnership has allowed Sensibull to leverage Zerodha's extensive customer base and technological infrastructure.

Headquarters Location

The company is headquartered in Bangalore, Karnataka, India. This location is a hub for many technology and financial services companies, providing Sensibull with access to a rich talent pool and innovative ecosystem.

Global Business Scope

While Sensibull primarily focuses on the Indian market, it aims to enhance options trading for users within the country. The platform integrates with several Indian brokerage firms, allowing seamless trading and access to various financial instruments.

Main Regulatory Bodies

Sensibull operates under the regulatory framework of the Securities and Exchange Board of India (SEBI). As a registered investment adviser, Sensibull adheres to the guidelines set forth by SEBI, ensuring compliance and consumer protection.

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2. Company History and Development

Key Milestones

• 2017: Sensibull was launched, providing a platform tailored for options trading in India.
• 2018: The company received seed funding from Zerodha, enabling it to expand its technological capabilities.
• 2020: Sensibull introduced its virtual trading feature, allowing users to practice trading without financial risk.
• 2021: The platform saw significant enhancements in its analytics and strategy-building tools, further attracting users.

Business Expansion Journey

Since its inception, Sensibull has focused on expanding its user base by integrating with multiple brokerage firms, including Zerodha, Upstox, ICICI Direct, and Angel One. This integration allows users to trade directly from the Sensibull platform.

Customer Base Growth

Sensibull has experienced rapid growth in its customer base, with reports indicating that it serves several hundred thousand active users. The platform's focus on education and user-friendly tools has contributed to its popularity among both novice and experienced traders.

Platform Development History

The Sensibull platform has evolved significantly since its launch. The introduction of features such as the strategy builder, options screener, and advanced analytics tools has enhanced its functionality, making it a comprehensive resource for options traders.

Important Awards or Recognitions Received

Though specific awards are not widely documented, Sensibull has been recognized in various financial publications and forums for its innovative approach to options trading and its impact on the Indian financial market.

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3. Trading Services Offered

Forex Trading Options

Sensibull primarily focuses on options trading rather than forex trading. However, it provides users with access to currency options, including major pairs like USD/INR and EUR/INR. The platform does not offer a comprehensive forex trading service with numerous currency pairs.

Stock Trading Options

The platform allows trading in options on a wide range of stocks listed on the National Stock Exchange (NSE) of India. Users can trade options on popular stocks such as Reliance, HDFC Bank, and Infosys.

CFD Trading Products

Currently, Sensibull does not offer Contracts for Difference (CFDs) as part of its trading services. The platform is focused on options trading, which distinguishes it from platforms that provide a broader range of derivatives.

Other Financial Instruments

Sensibull's primary focus is on options trading, but it also facilitates trading in futures and commodities through its broker integrations. This allows users to diversify their trading strategies.

Special Services or Unique Advantages

Sensibull offers several unique features, including:

• Strategy Builder: A tool that allows users to create custom options strategies based on their market outlook.
• Virtual Trading: Users can practice trading strategies using virtual money, providing a risk-free environment to learn.
• Advanced Analytics: The platform includes real-time option chain data, open interest analysis, and implied volatility charts, helping traders make informed decisions.

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4. Regulatory and Legal Background

Detailed Regulatory Information

Sensibull is regulated by the Securities and Exchange Board of India (SEBI). It operates as a registered investment adviser, complying with all necessary guidelines and regulations for investment platforms in India.

Legal Entity Structure by Region

As a company registered in India, Sensibull operates under Indian corporate law and is subject to regulations set forth by SEBI. There are no known international operations or legal entities outside India.

Client Fund Protection Measures

Sensibull does not hold client funds directly, as it acts as an intermediary between users and their respective brokerage accounts. Client funds are protected under the regulations governing the brokerage firms with which Sensibull is integrated.

Countries/Regions Served

Sensibull primarily serves the Indian market, focusing on options trading for Indian securities. There are no indications of plans to expand its services to other countries.

Compliance History

Sensibull has maintained a strong compliance record with SEBI regulations. The platform emphasizes transparency and user education, aligning with industry best practices.

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5. Competitive Landscape

3-5 Main Competitors

Sensibull operates in a competitive landscape that includes several key players:

• Zerodha: As a leading brokerage firm, Zerodha offers its own trading platform but also partners with Sensibull for options trading.
• Upstox: Another major brokerage that provides a platform for options trading and competes with Sensibull in terms of features.
• Angel One: A well-established brokerage that offers integrated trading services, including options trading.
• ICICI Direct: A full-service brokerage that provides a wide range of trading services, competing with Sensibull in the options trading space.

Positioning in the Industry

Sensibull positions itself as a specialized platform for options trading, focusing on providing advanced analytical tools and educational resources to help traders make informed decisions. This specialization differentiates it from general trading platforms.

Market Differentiation Factors

Sensibull's key differentiators include:

• User-Friendly Interface: The platform is designed to be intuitive, making it accessible for traders of all experience levels.
• Comprehensive Educational Resources: Sensibull offers extensive learning materials, including tutorials and webinars, to support users in their trading journey.
• Integration with Multiple Brokers: This allows users to trade directly from the Sensibull platform without needing to switch accounts.

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Conclusion

Sensibull has established itself as a prominent player in the Indian options trading market, providing a robust platform with a range of tools and features designed to empower traders. With a strong regulatory background and a commitment to user education, Sensibull continues to attract a growing customer base. As the company evolves, it remains focused on enhancing its offerings and maintaining its position as a leader in options trading in India.

For more information about Sensibull, learn more.