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Futu Holdings Limited, commonly referred to as Futu, was founded in October 2012 by Leaf Hua Li. The company emerged as a fintech unicorn, aiming to redefine online brokerage services through advanced technology and an emphasis on user experience.
Futu is publicly traded on the NASDAQ under the ticker symbol "FUTU." The company has received significant backing from prominent investors, including Tencent Holdings, Matrix Partners, and Sequoia Capital, which have supported Futu through various funding rounds since 2014.
Futu's headquarters is located in Admiralty, Hong Kong, strategically positioned to serve its primary markets effectively.
Futu operates across several key regions, including Hong Kong, the United States, Singapore, Australia, Japan, Canada, and Malaysia. It provides a diverse range of financial services tailored to meet the needs of its global clientele.
Futu is regulated by multiple financial authorities, including the Hong Kong Securities and Futures Commission (SFC), the U.S. Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the Monetary Authority of Singapore (MAS). These regulatory bodies ensure that Futu adheres to stringent compliance standards, safeguarding the interests of its clients.
Futu's journey has been marked by several significant milestones:
Futu has consistently expanded its services and geographical reach. Initially focused on Hong Kong, the company launched its international brand, Moomoo, in 2018 to cater to overseas markets. This strategic move has allowed Futu to tap into diverse markets and enhance its global presence.
As of September 30, 2024, Futu boasts over 24 million users, with 4.28 million registered clients and 2.2 million paying clients. The company has maintained a high retention rate, exceeding 98%, indicating strong customer loyalty.
Futu offers two primary trading platforms: Futubull for Hong Kong users and Moomoo for international clients. Both platforms are designed to provide a seamless user experience, integrating market data, trading services, and community features.
Futu has received numerous accolades, including being ranked as the #2 fastest-growing company by Fortune in 2022. It has also secured multiple awards at the HKEX Awards for its innovative trading services and customer support.
Futu provides a robust forex trading platform, offering access to a variety of currency pairs. While the exact number of currency pairs may vary, the platform supports major, minor, and exotic pairs, catering to a broad range of trading strategies.
Futu allows users to trade stocks listed on major exchanges, including the Hong Kong Stock Exchange (HKEX), NASDAQ, and the New York Stock Exchange (NYSE). The platform covers a wide array of stocks, ETFs, and options, providing users with diverse investment opportunities.
Futu offers Contracts for Difference (CFDs) on various underlying assets, enabling clients to trade on price movements without owning the underlying asset. This flexibility appeals to traders seeking to capitalize on market volatility.
In addition to forex and stock trading, Futu provides access to cryptocurrencies, commodities, and fixed-income securities. The company has recently expanded its offerings to include cryptocurrency trading services, responding to the growing demand for digital assets.
Futu stands out in the brokerage industry due to its fully digitalized platform, which integrates social networking features, allowing users to share insights and strategies. The company also offers extensive educational resources, including over 3,000 investment courses, enhancing users' financial literacy.
Futu is regulated by several key authorities:
Futu operates through various legal entities in different regions:
Futu implements robust client fund protection measures, including segregated accounts for client deposits and comprehensive insurance coverage through SIPC in the U.S. This ensures that clients' funds are safeguarded against potential losses.
Futu serves clients in over 200 countries and regions, including major markets in Asia, North America, and Australia.
Futu has maintained a strong compliance record, adhering to the regulations set forth by its governing bodies. However, the company faced scrutiny from the China Securities Regulatory Commission (CSRC) in late 2022, which ordered Futu to cease new customer registrations from mainland China due to regulatory compliance concerns.
Futu operates in a competitive landscape, with several key players in the online brokerage market, including:
Futu has positioned itself as a leading fintech company in Asia, recognized for its innovative technology and user-centric approach. The company has garnered a reputation for providing a superior trading experience, particularly among younger, tech-savvy investors.
Futu differentiates itself from competitors through:
In conclusion, Futu Company has established itself as a prominent player in the fintech and online brokerage space, leveraging technology to enhance the investing experience for its clients. With a strong regulatory framework, a growing user base, and a commitment to innovation, Futu is well-positioned for continued success in the evolving financial landscape.