BullionByPost Company

BullionByPost Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

BullionByPost was founded in 2009 by entrepreneur Rob Halliday-Stein. The company was established to provide a straightforward and secure method for private investors in the UK to purchase gold and silver bullion at low margins, making it accessible to a broader audience.

Parent Company/Owership Structure

BullionByPost operates as a trading name of Jewellery Quarter Bullion Limited. This ownership structure allows the company to leverage its parent company's resources and expertise in the precious metals market.

Headquarters Location

The headquarters of BullionByPost is situated in Birmingham, UK, specifically on the 16th floor of Centre City Tower, 7 Hill Street, Birmingham, B5 4UA. This central location provides convenient access for both online and in-store customers.

Global Business Scope

While BullionByPost primarily serves the UK market, it has expanded its services to include customers in Ireland and other European countries through dedicated websites. The company is recognized as the UK's largest online gold dealer, reflecting its significant presence in the precious metals market.

Main Regulatory Bodies

BullionByPost is a member of the London Bullion Market Association (LBMA), which is a key regulatory body for the precious metals industry. This affiliation ensures that the company adheres to high standards of business conduct and transparency.

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2. Company History and Development

Key Milestones

Since its inception, BullionByPost has achieved several significant milestones. In the financial year 2012-2013, the company reported sales of £87 million, with profits of £2 million. By 2016, it was recognized as the UK's largest online gold dealer, with daily sales reaching as high as £10 million.

Business Expansion Journey

BullionByPost has expanded its product offerings to include a wide range of bullion products, including gold bars, silver bars, and coins. The company has also launched dedicated websites for various European countries, enhancing its international reach.

Customer Base Growth

The customer base of BullionByPost has grown substantially over the years, thanks to its focus on customer service and competitive pricing. The company has delivered over 800,000 orders, reflecting its popularity among investors.

Platform Development History

The company has invested in its online platform to ensure a seamless purchasing experience for customers. BullionByPost offers live product pricing based on the current metal prices and allows customers to order online with fully insured delivery.

Important Awards or Recognitions Received

BullionByPost has received several accolades, including the Best Financial Services Award at the 2013 eCommerce Awards. Additionally, it has been recognized in the Sunday Times Fast Track awards for its business growth and performance.

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3. Trading Services Offered

Forex Trading Options

BullionByPost does not primarily engage in Forex trading; its main focus is on the trading of precious metals. Therefore, it does not offer a range of currency pairs like a traditional Forex broker.

Stock Trading Options

Similarly, BullionByPost does not provide stock trading options. The company's services are concentrated on bullion products, including gold and silver bars and coins.

CFD Trading Products

BullionByPost does not offer Contracts for Difference (CFD) trading. Its business model is centered around the physical purchase of precious metals rather than speculative trading instruments.

Other Financial Instruments

While BullionByPost primarily deals with gold and silver, it also offers platinum and palladium products. The company provides a secure storage service for these metals, allowing customers to store their investments safely.

Special Services or Unique Advantages

BullionByPost offers several unique advantages, including free fully insured delivery on orders over a certain value, competitive pricing, and a user-friendly online platform. The company also provides secure storage solutions through Brink's of London, ensuring that customers' investments are protected.

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4. Regulatory and Legal Background

Detailed Regulatory Information

BullionByPost is regulated by the London Bullion Market Association (LBMA), which sets standards for the trading of precious metals. The company adheres to the regulations set forth by this body, ensuring compliance with industry standards.

Legal Entity Structure by Region

As a UK-based company, BullionByPost operates under UK law and regulations. Its parent company, Jewellery Quarter Bullion Limited, is registered in England and Wales, providing a legal framework for its operations.

Client Fund Protection Measures

BullionByPost takes client fund protection seriously, offering fully insured delivery on all orders. Additionally, the company provides secure storage options, ensuring that customers' investments are safeguarded against theft or loss.

Countries/Regions Served

While BullionByPost primarily serves the UK market, it has expanded its services to Ireland and other European countries through separate websites. This expansion reflects the company's commitment to providing access to bullion products across a wider geographic area.

Compliance History

BullionByPost has maintained a positive compliance history, adhering to the regulations set by the LBMA and other relevant authorities. The company's commitment to transparency and ethical business practices has contributed to its strong reputation in the industry.

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5. Competitive Landscape

3-5 Main Competitors

BullionByPost faces competition from several other online bullion dealers, including:

1. Atkinsons Bullion: A well-established dealer offering a range of bullion products.
2. GoldCore: An Irish-based dealer specializing in precious metals and storage solutions.
3. The Royal Mint: The official mint of the UK, offering bullion coins and bars.

Positioning in the Industry

BullionByPost is positioned as the UK's number one online bullion dealer, with a significant share of the market. Its focus on low margins and excellent customer service has helped it maintain this position.

Market Differentiation Factors

BullionByPost differentiates itself through its user-friendly online platform, competitive pricing, and a commitment to customer service. The company also offers free insured delivery and secure storage options, making it an attractive choice for investors looking to purchase precious metals.

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In conclusion, BullionByPost has established itself as a leading player in the online bullion market, providing customers with a secure and straightforward way to invest in precious metals. With its strong regulatory framework, competitive offerings, and commitment to customer satisfaction, the company is well-positioned for continued growth in the future.

For more information or to learn more about BullionByPost, please visit their official website.