Low brokerage charges, particularly for equity delivery and intraday trading, making it cost-effective for frequent traders.

Offers a range of investment products including equity, commodities, and currency, catering to diverse trading preferences.

Strong customer support with dedicated relationship managers and multiple channels for assistance.

Higher annual maintenance charges for the demat account compared to some competitors, which may deter cost-sensitive investors.

Limited exposure for overnight positions, restricting trading strategies for certain investors.

Some users report a lack of advanced trading features and tools on mobile platforms, which may affect the trading experience for tech-savvy traders.