Wide range of investment options and asset classes available for trading.

User-friendly platforms with advanced tools and resources for research and analysis.

Low or no commissions on trades, making it cost-effective for various types of investors.

Limited personal interaction and advice compared to full-service brokers.

Potential for information overload due to the vast array of tools and features, which may be overwhelming for beginners.

Some platforms may have complex fee structures or hidden costs that can affect overall profitability.