Equiti Company

Equiti Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Equiti Group Ltd was established in 2008 as Divisa Capital Group, with a focus on providing innovative trading solutions in the financial markets. The company has since evolved into a global multi-asset brokerage, catering to both retail and institutional clients.

Parent Company/Ownership Structure

Equiti operates as a privately held company under the umbrella of Equiti Group Ltd. It is structured to provide a range of financial services through various subsidiaries across different jurisdictions.

Headquarters Location

The headquarters of Equiti is located in Dubai, United Arab Emirates. This strategic location places the company in one of the world's leading financial hubs, facilitating access to global markets.

Global Business Scope

Equiti has established a strong international presence with offices in the Middle East, North America, Europe, Africa, and the Asia-Pacific region. This global footprint enables the company to serve a diverse clientele, including high-net-worth individuals and institutional investors.

Main Regulatory Bodies

Equiti is regulated by several prominent financial authorities, ensuring compliance with industry standards and promoting client trust. These regulatory bodies include:

• Financial Conduct Authority (FCA) in the UK
• Jordan Securities Commission (JSC)
• Securities and Commodities Authority (SCA) in the UAE
• Financial Services Authority (FSA) in Seychelles
• Central Bank of Armenia

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2. Company History and Development

Key Milestones

• 2008: Equiti was founded as Divisa Capital Group.
• 2011: Expansion into the Jordanian market, establishing Equiti Group Limited Jordan.
• 2018: Became the first global brokerage to secure a license from the Jordan Securities Commission.
• 2020: Awarded "Most Innovative Financial Markets Brokerage" by Capital Finance International.

Business Expansion Journey

Equiti has seen significant growth since its inception, expanding its services and geographical reach. The company has opened offices in key financial centers, including Cyprus and the UK, to cater to the growing demand for its services.

Customer Base Growth

Equiti has successfully attracted over 100,000 clients globally, leveraging its advanced trading technology and customer-centric approach. The firm has focused on building relationships with both retail and institutional clients.

Platform Development History

Equiti primarily operates on the MetaTrader 4 (MT4) and MetaTrader 5 (MT5) platforms, both of which are renowned for their user-friendly interfaces and advanced trading tools. The firm continuously enhances its platforms to incorporate new features and improve user experience.

Important Awards or Recognitions Received

Equiti has received several accolades, including the fastest-growing multi-asset broker award at the Global Brands Annual Gala Awards in 2022. These recognitions underscore the company's commitment to innovation and excellence in the financial services sector.

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3. Trading Services Offered

Forex Trading Options

Equiti offers a comprehensive range of over 60 currency pairs, including major, minor, and exotic pairs. This diversity allows traders to engage in various forex trading strategies.

Stock Trading Options

The company provides access to Contracts for Difference (CFDs) on stocks from major global exchanges, enabling traders to speculate on price movements without owning the underlying assets.

CFD Trading Products

Equiti's CFD offerings encompass a wide range of instruments, including indices, commodities, and cryptocurrencies, allowing traders to diversify their portfolios and capitalize on market volatility.

Other Financial Instruments

Equiti also facilitates trading in commodities such as gold and oil, along with a selection of cryptocurrencies, including Bitcoin and Ethereum. This broad spectrum of instruments enhances trading opportunities for clients.

Special Services or Unique Advantages

Equiti distinguishes itself with features such as low-latency trading technology, personalized account management, and access to advanced market analysis tools. The firm also offers Islamic accounts that comply with Sharia law, catering to Muslim traders.

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4. Regulatory and Legal Background

Detailed Regulatory Information

Equiti is regulated by multiple authorities, which enhances its credibility in the global market. The key regulatory bodies include:

• FCA: Ensures adherence to strict financial standards in the UK.
• JSC: Regulates the firm's operations in Jordan.
• SCA: Governs Equiti's activities in the UAE.
• FSA: Oversees operations in Seychelles.
• Central Bank of Armenia: Regulates the firm's activities in Armenia.

Legal Entity Structure by Region

Equiti operates through several regulated entities:

• Equiti Capital UK Ltd: Regulated by the FCA.
• Equiti Group Limited Jordan: Regulated by the JSC.
• EGM Futures DMCC: Licensed by the SCA in the UAE.
• Equiti Brokerage (Seychelles): Regulated by the Seychelles Financial Services Authority.
• Equiti AM: Licensed by the Central Bank of Armenia.

Client Fund Protection Measures

Equiti prioritizes client fund safety by holding funds in segregated accounts with top-tier banks. This ensures that clients' funds are protected and not used for operational purposes.

Countries/Regions Served

Equiti serves clients from various countries, with a particular focus on the Middle East, Europe, and North America. However, it does not accept clients from the United States.

Compliance History

Equiti has maintained a strong compliance history, adhering to the regulations set forth by the governing bodies in the jurisdictions it operates. Regular audits and reporting ensure that the firm meets industry standards.

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5. Competitive Landscape

3-5 Main Competitors

Equiti faces competition from several well-established brokers in the financial services industry, including:

• IG Group: A leading provider of CFDs and spread betting.
• OANDA: Known for its forex trading and market analysis.
• FXCM: Offers a range of trading services, including forex and CFDs.
• Saxo Bank: A multi-asset investment bank providing trading services to retail and institutional clients.

Positioning in the Industry

Equiti positions itself as a competitive player in the multi-asset brokerage space, emphasizing low-latency technology, a wide range of trading instruments, and regulatory compliance. Its focus on providing advanced trading solutions has helped it carve out a niche in the market.

Market Differentiation Factors

Equiti differentiates itself through its commitment to customer service, innovative technology, and a comprehensive range of financial products. The firms regulatory compliance across multiple jurisdictions further enhances its appeal to clients seeking a trustworthy trading partner.

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Conclusion

Equiti has established itself as a reputable and innovative player in the global brokerage industry. With a strong regulatory framework, a diverse range of trading services, and a commitment to client satisfaction, the company is well-positioned to continue its growth trajectory in the competitive financial markets.

For more information on Equiti and its offerings, please visit Equiti's official website.

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