egm Company

EGM Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

EGM Securities Limited was founded in 2016, emerging as Kenya's first non-dealing online forex broker. The company was established to provide innovative trading solutions in the forex and CFD markets, catering primarily to traders in Africa and beyond.

Parent Company/Ownership Structure

EGM Securities operates under the global umbrella of the Equiti Group, a well-established provider of online trading technology and multi-asset financial products. This partnership allows EGM to leverage the expertise and resources of a larger organization, enhancing its service offerings.

Headquarters Location

The company is headquartered at the 12th floor, Tower 2, Delta Corner Towers, Waiyaki Way, Westlands, Nairobi, Kenya. This strategic location positions EGM in a vibrant financial hub, facilitating access to a diverse client base.

Global Business Scope

EGM Securities has expanded its reach beyond Kenya, serving clients across various regions, including parts of Europe and Asia. Its focus is on providing accessible trading solutions to both individual and institutional clients.

Main Regulatory Bodies

EGM Securities is regulated by the Capital Markets Authority (CMA) of Kenya, which ensures compliance with local financial regulations. The company adheres to strict guidelines for client fund management and operational practices.

2. Company History and Development

Key Milestones

• 2016: EGM Securities was established, marking the beginning of its journey in the forex trading sector.
• 2021: The company received recognition as the "Best Forex Broker in Kenya" by the World Economic Magazine, highlighting its commitment to quality service.

Business Expansion Journey

Since its inception, EGM Securities has expanded its product offerings and improved its trading platforms. The company has introduced various account types to cater to different trader needs, including executive and premiere accounts.

Customer Base Growth

EGM has successfully attracted a growing number of clients within Kenya and internationally. The broker's user-friendly platform and competitive trading conditions have contributed to its increasing popularity among both novice and experienced traders.

Platform Development History

EGM Securities primarily offers trading through the MetaTrader 4 (MT4) platform, known for its reliability and extensive features. The platform supports algorithmic trading, advanced charting tools, and various technical indicators, making it a preferred choice for traders.

Important Awards or Recognitions Received

The recognition as the "Best Forex Broker in Kenya" in 2021 underscores EGM's commitment to excellence in service delivery and client satisfaction.

3. Trading Services Offered

Forex Trading Options

EGM Securities provides access to a wide range of forex trading options, offering over 60 currency pairs. This includes major, minor, and exotic pairs, allowing traders to diversify their portfolios.

Stock Trading Options

The broker facilitates trading in over 240 CFDs on stocks from major markets, including the US, UK, and EU. This extensive selection allows traders to capitalize on stock market movements without owning the underlying assets.

CFD Trading Products

In addition to forex and stocks, EGM Securities offers CFDs on commodities and indices. Traders can engage in various markets, including precious metals like gold and silver, enhancing their trading strategies.

Other Financial Instruments

While EGM Securities does not currently offer cryptocurrency trading, it provides access to a diverse range of financial instruments, including commodities and ETFs. This variety allows traders to explore different market opportunities.

Special Services or Unique Advantages

EGM Securities stands out for its no-dealing desk (NDD) execution model, which enhances transparency and reduces conflicts of interest. Additionally, the broker offers competitive spreads, high leverage options (up to 1:400), and a demo account for new traders to practice risk-free.

4. Regulatory and Legal Background

Detailed Regulatory Information

EGM Securities is regulated by the Capital Markets Authority (CMA) in Kenya. This regulatory body is responsible for overseeing capital market activities and ensuring that brokers adhere to strict operational standards. The company also complies with the regulatory frameworks in the jurisdictions it operates within.

Legal Entity Structure by Region

EGM Securities Limited operates under the company registration number PVT - AAAA FF 7 in Kenya. The firm is part of the Equiti Group, which comprises regulated entities in various regions, including the UK, UAE, Jordan, and Australia.

Client Fund Protection Measures

Client funds at EGM Securities are held in segregated accounts, ensuring that traders' funds are protected and not mixed with the company's operational funds. This practice is critical for maintaining trust and security in the trading environment.

Countries/Regions Served

While EGM Securities primarily serves clients in Kenya, it also caters to traders in select regions of Europe and Asia. However, traders from certain countries, including the United States, are restricted from opening accounts with EGM.

Compliance History

EGM Securities has maintained a solid compliance history with the CMA, demonstrating its commitment to regulatory standards and client protection measures. The broker's adherence to these regulations contributes to its reputation as a reliable trading partner.

5. Competitive Landscape

3-5 Main Competitors

1. Pepperstone: An established forex broker known for its competitive spreads and extensive market offerings.
2. IC Markets: Another popular choice among traders, offering low spreads and high leverage options.
3. OANDA: A well-regarded broker with a strong reputation in the forex market, known for its advanced trading tools and educational resources.

Positioning in the Industry

EGM Securities positions itself as a leading forex broker in Kenya, focusing on providing transparent trading conditions and a user-friendly platform. Its NDD execution model and competitive pricing structure make it an attractive choice for both new and experienced traders.

Market Differentiation Factors

EGM's unique selling points include:

• Regulatory Compliance: As a CMA-regulated broker, EGM offers a level of security and trust that is crucial for traders.
• Diverse Product Range: The broker's extensive selection of trading instruments allows clients to diversify their portfolios effectively.
• High Leverage Options: Offering leverage up to 1:400 enables traders to maximize their potential returns, though it also requires careful risk management.

Conclusion

EGM Securities has established itself as a reputable broker in the forex and CFD markets, particularly within Kenya. With a strong regulatory framework, a wide range of trading services, and a commitment to customer satisfaction, EGM is well-positioned to continue its growth in the competitive landscape of online trading. For traders seeking a reliable platform with diverse options, EGM Securities presents a compelling choice.

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