Competitive brokerage charges, especially with zero fees for equity delivery trades.

Comprehensive research and advisory services to assist investors with trading decisions.

User-friendly trading platforms, including a mobile app and desktop application, for seamless trading experiences.

Limited customer support options, lacking live chat and 24/7 assistance.

No offerings for mutual funds, SIPs, or forex trading, which may restrict investment choices for some clients.

Mixed reviews on customer service responsiveness and resolution of complaints, indicating potential service reliability issues.