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Rating Index

Pros

Offers access to a variety of financial instruments including forex, CFDs, commodities, and indices.
Provides a user-friendly trading platform with good execution speed and competitive spreads.
Customer support is reported to be responsive and helpful.

Cons

Not properly regulated, which raises concerns about the safety and security of client funds.
Relatively new in the forex and CFD industry, lacking a long-standing reputation.
Does not support popular trading platforms like MetaTrader 4 or MetaTrader 5, limiting trading options for users.

Marshall Sterling Company

Marshall Sterling Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Marshall Sterling Company, officially known as Marshall & Sterling, Inc., was founded in 1864. The company began as a small insurance agency established by Joseph H. Marshall in Poughkeepsie, New York, during a period marked by significant national turmoil, including the Civil War. Initially, Marshall expanded his carriage manufacturing business to include insurance services, marking the inception of a company that has since evolved into a leading independent insurance broker.

Parent Company/Ownership Structure

Marshall & Sterling is a 100% employee-owned company. This structure not only fosters a strong commitment among employees to the success of the business but also enhances client relationships. Employee ownership has been pivotal in shaping the company's culture and service delivery model, ensuring that the interests of clients and employees are aligned.

Headquarters Location

The headquarters of Marshall & Sterling is located at 110 Main Street, Poughkeepsie, NY 12601. This central location has facilitated the companys growth and expansion across various regions.

Global Business Scope

While primarily focused on the U.S. market, Marshall & Sterling has expanded its operations to include international territories, notably the U.S. Virgin Islands. The company currently operates over 36 locations across New York, California, Florida, Michigan, Virginia, Wisconsin, and the Virgin Islands, employing more than 550 professionals.

Main Regulatory Bodies

Marshall & Sterling operates under the regulations of various bodies, including state insurance departments across the United States. As an insurance broker, it adheres to the standards set forth by the National Association of Insurance Commissioners (NAIC) and is subject to oversight by local and state regulatory authorities.

2. Company History and Development

Key Milestones

  • 1864: Founded by Joseph H. Marshall in Poughkeepsie, NY.
  • 1898: Partnership formed with Graham L. Sterling, leading to the establishment of Marshall & Sterling, Inc.
  • 1920: The firm was officially incorporated, marking its evolution into a structured business entity.
  • 1980s: Transitioned to an employee-owned model, facilitating rapid growth through acquisitions.
  • 2000s: Expanded service offerings to include employee benefits and wealth management.

Business Expansion Journey

Marshall & Sterling has experienced significant growth through strategic acquisitions and expansions. The company has broadened its service offerings to include not only traditional insurance but also employee benefits, wealth management, and retirement planning. This diversification has allowed it to cater to a wider range of clients, from individuals to large corporations.

Customer Base Growth

Over its 160 years of operation, Marshall & Sterling has built a diverse customer base, serving over 22,000 clients. Its clientele includes public and private institutions, healthcare facilities, educational institutions, and various industries such as construction, hospitality, and finance.

Platform Development History

Marshall & Sterling has continuously evolved its service delivery platforms to meet changing market demands. This includes the adoption of technology for better client engagement and risk management, ensuring that clients receive tailored solutions that align with their specific needs.

Important Awards or Recognitions Received

The company has received numerous accolades over the years, including recognition as one of the largest independent insurance brokers in the United States. It has consistently ranked highly in industry lists, reflecting its strong market presence and reputation for service excellence.

3. Trading Services Offered

Forex Trading Options

While Marshall & Sterling primarily focuses on insurance and risk management rather than direct trading services like Forex, it does provide insights and risk management strategies that may benefit clients involved in global business operations.

Stock Trading Options

The company does not offer direct stock trading services. However, its wealth management division provides investment advisory services that may include stock market investments as part of a broader financial strategy.

CFD Trading Products

Marshall & Sterling does not engage in Contracts for Difference (CFD) trading. Its primary focus remains on insurance, employee benefits, and wealth management.

Other Financial Instruments

Marshall & Sterling offers a comprehensive suite of financial services, including:

  • Wealth Management: Investment strategies and retirement planning.
  • Employee Benefits: Health insurance and other employee benefit plans.
  • Insurance Products: Coverage for home, auto, business, and specialized sectors like equine insurance.

Special Services or Unique Advantages

The companys unique selling proposition lies in its employee ownership model, which fosters a commitment to client success. Marshall & Sterling emphasizes personalized service, tailoring risk management strategies to meet the specific needs of each client. Their extensive experience across various industries also positions them as trusted advisors in navigating complex insurance landscapes.

Detailed Regulatory Information

Marshall & Sterling is regulated by various state insurance departments and adheres to the standards set by:

  • National Association of Insurance Commissioners (NAIC)
  • State Departments of Insurance in New York and other operating states.

The company operates as an independent insurance broker in various states, maintaining compliance with local regulations. Its legal entity structure is designed to facilitate operations while ensuring adherence to industry standards.

Client Fund Protection Measures

Marshall & Sterling prioritizes client fund protection through compliance with regulatory requirements and best practices in risk management. This includes maintaining adequate insurance coverage and utilizing secure financial practices.

Countries/Regions Served

Primarily serving clients in the United States, Marshall & Sterling also has a presence in the U.S. Virgin Islands, providing localized services tailored to the unique needs of clients in those regions.

Compliance History

Marshall & Sterling has maintained a strong compliance record, consistently meeting regulatory requirements and adapting to changes in the insurance landscape. The companys commitment to ethical practices and transparency has bolstered its reputation in the industry.

5. Competitive Landscape

3-5 Main Competitors

  • Marsh & McLennan Companies
  • Aon plc
  • Willis Towers Watson
  • Brown & Brown, Inc.
  • Lockton Companies

Positioning in the Industry

Marshall & Sterling is positioned as a leading independent insurance broker, emphasizing its employee-owned structure and personalized service. Its long-standing history and commitment to client success differentiate it from larger, publicly traded competitors.

Market Differentiation Factors

  • Employee Ownership: This model fosters a culture of accountability and client-focused service.
  • Customized Solutions: Marshall & Sterlings approach to tailoring insurance and risk management solutions sets it apart from competitors that may offer more standardized products.
  • Industry Expertise: With over 160 years of experience, the company has developed deep expertise across various sectors, allowing it to provide informed and relevant advice to clients.

In conclusion, Marshall Sterling Company stands as a robust player in the insurance and risk management industry, backed by a rich history, a commitment to employee ownership, and a focus on personalized client service. As it moves forward, the company remains dedicated to adapting to the changing landscape while securing the success of its clients.

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