ASBPL Company

Atishay Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Atishay Company, originally known as Atishay Infotech Limited, was founded in 1989. The company transitioned to its current name in January 2016, reflecting its diversified business operations beyond information technology. Atishay has established itself as a key player in the fields of e-governance, software development, and retail fintech services.

Parent Company/Ownership Structure

Atishay operates as a publicly traded company under the ticker symbol 538713 on the Bombay Stock Exchange (BSE). It is owned by a dynamic family of Patnis, who have played a pivotal role in steering the company towards its current growth trajectory.

Headquarters Location

The company is headquartered in Bhopal, Madhya Pradesh, India. The address is Plot No. 36, Zone-1, Bhopal, Madhya Pradesh 462011.

Global Business Scope

Atishay primarily operates within India, focusing on providing technology-driven solutions in e-governance and retail fintech. The company has plans to expand geographically to meet the increasing demands of clients and the market.

Main Regulatory Bodies

Atishay is regulated by several key bodies, including:

• Securities and Exchange Board of India (SEBI)
• Reserve Bank of India (RBI)
• Bombay Stock Exchange (BSE)
• National Stock Exchange of India (NSE)

2. Company History and Development

Key Milestones

Atishay's journey has been marked by several significant milestones:

• 1989: The company was founded as Atishay Infotech Limited.
• 2016: Renamed to Atishay Limited to reflect its broader business scope.
• 2020: Incorporated Atishay Stock Broking Private Limited, expanding into stock broking and trading services.
• 2021: Achieved memberships with the NSE and BSE, along with SEBI registration.

Business Expansion Journey

Initially focused on IT services, Atishay expanded into e-governance and fintech solutions, which significantly broadened its service offerings. The launch of various platforms, such as Zapurse and e-Sahyog, enabled the company to cater to a diverse clientele, including government bodies and retail consumers.

Customer Base Growth

Atishay has witnessed substantial growth in its customer base, particularly in its stock broking services. The company's commitment to providing a world-class trading environment has attracted a mix of retail investors, high-net-worth individuals (HNIs), and corporate clients.

Platform Development History

The development of platforms like Zapurse for banking services and e-Mitra for government service delivery showcases Atishay's innovative approach to meeting customer needs. These platforms leverage technology to enhance user experience and streamline processes.

Important Awards or Recognitions Received

Atishay has received various accolades for its contributions to the IT and financial services sectors. While specific awards were not detailed in the available information, the company's rapid growth and innovative solutions have been recognized within industry circles.

3. Trading Services Offered

Forex Trading Options

Atishay offers a range of forex trading options, providing clients access to numerous currency pairs. The exact number of currency pairs is not specified, but the company aims to cater to diverse trading strategies.

Stock Trading Options

The company provides comprehensive stock trading services, allowing clients to trade on major Indian stock exchanges. This includes equity trading options that cater to both individual and institutional investors.

CFD Trading Products

Atishay offers Contract for Difference (CFD) trading products, enabling clients to speculate on price movements of various assets without owning the underlying asset. This service is designed to provide flexibility and leverage.

Other Financial Instruments

In addition to forex and stock trading, Atishay offers trading in commodities and cryptocurrencies. This diversification allows clients to explore various investment avenues, enhancing their portfolio management strategies.

Special Services or Unique Advantages

Atishay emphasizes a client-centric approach, offering personalized services and robust trading platforms. The integration of advanced technology and a commitment to compliance ensures a secure and efficient trading environment for clients.

4. Regulatory and Legal Background

Detailed Regulatory Information

Atishay is subject to regulations from multiple bodies, including:

• Securities and Exchange Board of India (SEBI)
• Reserve Bank of India (RBI)
• Bombay Stock Exchange (BSE)
• National Stock Exchange (NSE)

Legal Entity Structure by Region

Atishay operates as a private limited company in India, with its stock broking arm registered under the relevant regulatory frameworks. The company adheres to local laws and regulations governing financial services.

Client Fund Protection Measures

To ensure client fund safety, Atishay utilizes designated bank accounts for transactions and adheres to strict compliance measures. This includes the segregation of client funds from operational funds, providing an additional layer of security.

Countries/Regions Served

While primarily focused on the Indian market, Atishay has plans for geographical expansion, potentially serving clients in other regions in the future.

Compliance History

Atishay maintains a strong compliance history, regularly updating its practices to align with regulatory requirements. This commitment to compliance helps build trust with clients and stakeholders.

5. Competitive Landscape

3-5 Main Competitors

Atishay faces competition from several key players in the financial services sector, including:

• Zerodha
• ICICI Direct
• HDFC Securities
• Sharekhan

Positioning in the Industry

Atishay positions itself as a comprehensive financial services provider, focusing on technology-driven solutions and personalized client services. Its commitment to innovation and compliance sets it apart from competitors.

Market Differentiation Factors

Atishay differentiates itself through its strong emphasis on e-governance and fintech solutions, combined with traditional stock broking services. Its user-friendly platforms and focus on client education further enhance its competitive edge.

In conclusion, Atishay Company has established itself as a significant player in the Indian financial services landscape. With a diverse range of offerings and a commitment to compliance and customer satisfaction, it is well-positioned for future growth. For more detailed insights into Atishay's services and offerings, learn more here.

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