Ashlar Broker Review

Ashlar Securities 2025 In-Depth Review: Opportunity or Trap？

Executive Summary

Ashlar Securities, founded in 2001 and headquartered in Noida, Uttar Pradesh, is a full-service brokerage that offers a competitive range of investment options across equities, commodities, and currency markets. With features that include a user-friendly mobile trading app and moderate fees, Ashlar positions itself as an appealing choice for beginner to intermediate investors seeking essential brokerage services. However, limitations in customer support, an underwhelming research offering, and prior regulatory penalties raise red flags that prospective clients must consider. While its competitive fee structure and variety of products may allure many, the deficiencies in research and client support might deter those with a more serious approach to investing.

⚠️ Important Risk Advisory & Verification Steps

Warning: Before engaging in any trading activities with Ashlar Securities, investors should be aware of the following potential risks:

• Limited Customer Support: Ashlar does not offer 24/7 customer support, which could hinder timely issue resolution.
• Regulatory Concerns: Past regulatory penalties for fraudulent trading activities have been documented, impacting trustworthiness.
• Research and Advisory Limitations: The absence of comprehensive research reports can lead to uninformed trading decisions.

Verification Steps:

• Check Registration: Visit the Securities and Exchange Board of India (SEBI) website to verify Ashlar's registration status.
• Read Customer Reviews: Look for feedback on investor forums and social media for recent client experiences.
• Inquire About Support: Reach out to Ashlars customer service to inquire about response times and support avenues.

Rating Framework

Dimension	Rating (/5)	Justification
Trustworthiness	2.5	Past regulatory issues raise concerns about compliance.
Trading Costs	3.3	Moderate fees, but hidden charges can accumulate.
Platforms & Tools	2.4	Limited tool offerings may not meet advanced trader needs.
User Experience	2.6	Mixed feedback on usability and customer experience channels.
Customer Support	2.2	Inadequate support structure for clients needing immediate help.
Overall Experience	2.7	Competitive fees but significant drawbacks in service quality.

Broker Overview

Company Background and Positioning

Ashlar Securities Pvt. Ltd., a private limited stock-broking company, was established in 2001 by Bharat Bansal. It operates out of Noida and is a registered member of the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). Over the years, Ashlar has developed a significant client base with over 4,000 active clients across its various branches in India, offering a range of products including equity, commodities, currency trading, and mutual funds. Although positioned as a full-service brokerage, it strives to provide cost-effective solutions, making it particularly attractive to novice investors.

Core Business Overview

Ashlar operates in various segments, which include equity trading, commodity trading, futures, and options. Access to these markets is facilitated through its trading platforms, primarily the Ashlar trading terminal and mobile app, designed to cater to the diverse needs of retail investors. Despite providing essential trading functionalities, the broker's offerings in research and advisory services are not as comprehensive, potentially limiting users trading decisions.

Quick-Look Details Table

Feature	Details
Regulation	SEBI registered
Minimum Deposit	₹25,000
Leverage	Up to 5x for intraday trading
Major Fees	0.2%-0.5% for equity delivery; 0.02%-0.05% for intraday
Platforms Available	Windows, Mac, Android, iOS apps

In-Depth Analysis of Each Dimension

1. Trustworthiness Analysis

Regulatory Information Conflicts

Ashlar Securities has faced scrutiny from regulatory bodies, including a penalty of ₹71 lakhs imposed by the Securities and Exchange Board of India (SEBI) due to previous illicit trading activities. Such past infractions create doubt about the organizations compliance with fair trading practices and could potentially compromise the trust of its clients.

User Self-Verification Guide

To verify Ashlar Securities' regulatory status, investors should:

• Visit the SEBI Website: Check the list of registered brokers.
• Read User Testimonials: Look for insights on platforms like Google Reviews and social media.
• Contact Support: Inquire about any outstanding regulatory issues directly with Ashlar.

Industry Reputation and Summary

Despite negative feedback regarding compliance, many clients appreciate the broker's overall transparency regarding fees. As one user noted, "With so many affordable plans, it's a decent place to start investing," highlighting the mixed reputation that keeps attracting new customers.

2. Trading Costs Analysis

Advantages in Commissions

One of the key selling points of Ashlar Securities is its competitive commission structure. The broker charges between 0.2% and 0.5% for equity delivery trades, and between 0.02% to 0.05% for equity intraday, making it appealing for cost-sensitive investors.

The "Traps" of Non-Trading Fees

While the brokerage fees are low, users have reported unpleasant surprises with additional fees. For instance, a user remarked, "I was shocked by the transaction fees of 0.003% on every trade." This adds to the total cost, diminishing the initial appeal of Ashlars fee structure.

Cost Structure Summary

Overall, Ashlars cost structure appears favorable for new traders; however, the cumulative effect of additional charges may be a deterrent for frequent traders or those seeking high-volume trading strategies.

3. Platforms & Tools Analysis

Platform Diversity

Ashlar Securities provides several trading platforms, including a desktop application for Windows and Mac users along with mobile apps for Android and iOS. The trading terminals are adequately equipped but lack some features such as online mutual fund buying or personalized advisory services.

Quality of Tools and Resources

Current offerings for market analysis tools are somewhat limited. Users have expressed disappointment over the absence of advanced charting features and real-time data analytics, often a necessity for effective trading.

Platform Experience Summary

Feedback on usability varies; while beginners find the platforms straightforward, experienced traders have found them lacking, with one user commenting, "It's too basic for someone who wants to analyze the markets in-depth."

4. Customer Support & Feedback Analysis

Support Channels Available

Customer support options are limited. Ashlar offers email support and has physical branches, but lacks 24/7 availability and chat support, which could adversely affect traders needing immediate assistance.

Resolution of Complaints

Historically, Ashlar Securities has handled complaints fairly well. Only five complaints were lodged with NSE, and four of them were resolved, reflecting a relatively low percentage of unresolved issues. However, the lack of a dedicated support structure leaves much to be desired.

Customer Feedback Summary

Many clients appreciate Ashlar‘s tailored approach to customer service but lament the gaps in immediate support options. "They were friendly, but I needed support at 11 PM, which I couldn’t get," highlighted a regular user.

5. Conclusion

In summation, while Ashlar Securities presents a compelling option for beginner and moderate investors seeking a range of investment options with competitive fee structures, its shortcomings in research, customer support, and concerns stemming from regulatory history warrant caution. Investors should weigh these factors carefully, ensuring they fit their trading requirements and risk appetite before proceeding with this brokerage.