Sunway Company

Sunway Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Sunway Company, known for its diverse business operations, was established in 1974. The company has evolved from its roots in property development to become a prominent player in various sectors, including construction, trading and manufacturing, healthcare, and financial services.

Parent Company/Ownership Structure

Sunway Group is the parent company of Sunway Company. As a publicly listed entity on the Bursa Malaysia, it operates under a corporate structure that allows for significant shareholder participation while maintaining a strong management team.

Headquarters Location

The headquarters of Sunway Company is located at Menara Sunway, Jalan Lagoon Timur, Sunway City, Selangor Darul Ehsan, Malaysia.

Global Business Scope

Sunway Company operates primarily in Malaysia but has expanded its reach across Southeast Asia and beyond, with operations in Singapore, China, Indonesia, Australia, and Vietnam. Its diverse portfolio includes property development, construction, trading and manufacturing, and healthcare services.

Main Regulatory Bodies

Sunway Company is subject to various regulatory bodies, including:

• The Securities Commission Malaysia (SC)
• Bursa Malaysia
• Bank Negara Malaysia (for financial services)
• Local municipal councils for property and construction activities

2. Company History and Development

Key Milestones

• 1974: Establishment of Sunway Group.
• 1980: Entry into the trading and manufacturing sector.
• 2000: Expansion into healthcare with the opening of its first medical center.
• 2015: Sunway Group became a publicly listed company on Bursa Malaysia.
• 2021: Introduction of its automotive division, focusing on sustainable energy vehicles.

Business Expansion Journey

Sunway Company has strategically expanded its operations through acquisitions and new ventures. The company has diversified its portfolio to include various sectors, allowing it to mitigate risks associated with economic fluctuations.

Customer Base Growth

The company boasts an active clientele of over 13,000 customers across various industries, including agriculture, construction, and manufacturing. Its commitment to quality and service has led to a loyal customer base that spans multiple regions.

Platform Development History

Sunway has invested in digital transformation, launching the Sunway Super App, which consolidates various services and products across its business divisions. This platform aims to enhance customer experience and streamline operations.

Important Awards or Recognitions Received

Sunway Group has received several accolades, including:

• The "Gold" award for Asias Best Sustainability Report (Digital) at the Asia Sustainability Reporting Awards 2020.
• Recognition as the second most sustainable employer in Malaysia by the Sustainable Employer Index.

3. Trading Services Offered

Forex Trading Options

Sunway Company offers a range of forex trading options, providing access to numerous currency pairs. This feature allows traders to engage in the global currency market effectively.

Stock Trading Options

The company facilitates stock trading, allowing clients to invest in a variety of Malaysian and international stocks. This service is designed to cater to both novice and experienced investors.

CFD Trading Products

Sunway Company provides Contracts for Difference (CFD) trading, enabling clients to speculate on price movements of various financial instruments without owning the underlying assets.

Other Financial Instruments

In addition to forex and stock trading, Sunway offers a selection of other financial instruments, including:

• Cryptocurrencies: Access to major cryptocurrencies for trading.
• Commodities: Trading options in precious metals, oil, and agricultural products.

Special Services or Unique Advantages

Sunway Company distinguishes itself through its commitment to customer service, offering educational resources for traders, 24/7 support, and competitive pricing structures.

4. Regulatory and Legal Background

Detailed Regulatory Information

Sunway Company adheres to regulations set forth by several bodies, including:

• Securities Commission Malaysia (SC): Regulates capital markets.
• Bursa Malaysia: Oversees stock exchange operations.
• Bank Negara Malaysia: Governs financial institutions and services.

Legal Entity Structure by Region

Sunway operates various legal entities in different regions, ensuring compliance with local laws and regulations. This structure allows for efficient management and oversight of its operations.

Client Fund Protection Measures

The company employs stringent measures to protect client funds, including segregated accounts and compliance with financial regulations to ensure the safety of client investments.

Countries/Regions Served

Sunway Company operates in several countries, including:

• Malaysia
• Singapore
• Thailand
• China
• Australia
• Vietnam

Compliance History

Sunway Company has maintained a solid compliance record, consistently meeting regulatory requirements and adapting to changes in the financial landscape.

5. Competitive Landscape

3-5 Main Competitors

Sunway Company faces competition from several key players in the industry, including:

• Gamuda Berhad: A major player in construction and property development.
• IJM Corporation: Engaged in construction, property development, and manufacturing.
• SP Setia: Known for its property development and construction services.

Positioning in the Industry

Sunway Company positions itself as a leading conglomerate in Malaysia, recognized for its integrated business model that spans multiple sectors. Its commitment to sustainability and innovation further enhances its market positioning.

Market Differentiation Factors

Sunway Company differentiates itself through:

• A diverse portfolio that reduces dependency on any single sector.
• Strong emphasis on sustainability and corporate social responsibility.
• A robust customer service approach, providing tailored solutions to meet client needs.

Conclusion

Sunway Company has established itself as a formidable player in various sectors, leveraging its extensive experience and commitment to quality. With a strong regulatory framework and a focus on sustainable practices, the company is well-positioned for future growth and success in the global market.

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