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EGM Securities Company, established in 2018, is a pioneering online forex and multi-asset broker based in Kenya. It was the first non-dealing online forex broker licensed by the Capital Markets Authority (CMA) in Kenya, marking a significant entry into the East African financial services market.
EGM Securities is part of the global Equiti Group, which is a well-known provider of online trading technology and financial products. The Equiti Group consists of multiple regulated subsidiaries across various regions, enhancing EGM Securities' operational capabilities and market reach.
The company is headquartered at Delta Corner Towers, Waiyaki Way, Westlands, Nairobi, Kenya. This strategic location positions it well within the East African financial hub.
EGM Securities serves a diverse clientele that includes individual traders, institutional clients, brokerages, and fund managers. The company offers a wide range of trading products across multiple asset classes, catering to both local and international markets.
EGM Securities is primarily regulated by the Capital Markets Authority (CMA) of Kenya. Additionally, it adheres to the regulations set forth by the Financial Conduct Authority (FCA) in the UK as part of the Equiti Group's compliance framework.
Since its inception, EGM Securities has focused on expanding its footprint within the East African region. The company has opened several satellite offices across Kenya, including in Eldoret, Thika, and Kitengela, to enhance customer support and accessibility.
EGM Securities has witnessed significant growth in its customer base, particularly among East African traders. The company's commitment to providing a user-friendly trading experience and educational resources has attracted both novice and experienced traders.
EGM Securities utilizes advanced trading platforms such as MetaTrader 4 (MT4) and MetaTrader 5 (MT5), alongside its proprietary web-based trading platform, WebTrader. The continuous development of these platforms has allowed the company to offer a robust trading experience with advanced features.
In 2021, EGM Securities was recognized as the Best Forex Broker in Kenya by the World Economic Magazine, highlighting its commitment to quality service and innovation in the financial sector.
EGM Securities offers a comprehensive selection of forex trading options, providing access to over 62 currency pairs. This includes major, minor, and exotic pairs, allowing traders to diversify their portfolios.
The company also facilitates trading in stocks, offering CFDs on more than 240 equities from major global markets, including the US, UK, and EU.
EGM Securities provides a variety of CFD trading products, including indices and commodities. Traders can access 37 indices and several commodities, enhancing their trading strategies.
While EGM Securities does not currently offer cryptocurrency trading, it provides access to precious metals such as gold and silver, which are popular among traders looking to hedge against market volatility.
EGM Securities offers several unique advantages, including:
EGM Securities is regulated by the following bodies:
EGM Securities operates as a registered entity in Kenya, with its legal structure compliant with local regulations. The companys parent, Equiti Group, has subsidiaries in various regions, ensuring adherence to international regulatory standards.
To protect client funds, EGM Securities employs several measures:
EGM Securities primarily serves clients in East Africa, but it also caters to traders from Europe and Asia, expanding its reach beyond the local market.
The company maintains a good compliance record with the CMA, adhering to the regulatory requirements set forth to ensure transparency and protect investor interests.
EGM Securities faces competition from several other brokers in the region, including:
EGM Securities positions itself as a reliable and innovative broker in the East African market, leveraging its regulatory compliance and advanced trading technology to attract clients.
Key differentiation factors for EGM Securities include:
By focusing on these aspects, EGM Securities continues to establish itself as a leading player in the online trading landscape, dedicated to providing quality services and fostering financial literacy in the region.
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