WealthEngine Company Overview

　　

Founding Date and Background

　　WealthEngine, Inc. was founded in 1991 by Tony Glowacki. The company specializes in wealth intelligence and prospect research, primarily serving nonprofit organizations and financial services companies. WealthEngine's innovative approach combines analytics with data mining to provide insights that help clients identify potential donors and customers based on wealth indicators.

　　

Parent Company/Ownership Structure

　　In December 2020, WealthEngine was acquired by Delinian, a company focused on delivering data and intelligence solutions. This acquisition has allowed WealthEngine to enhance its offerings and integrate more deeply into the data-driven landscape of marketing and fundraising.

　　

Headquarters Location

　　WealthEngine is headquartered in Bethesda, Maryland, United States. This strategic location places it within proximity to a variety of nonprofit organizations and financial service providers, allowing for a collaborative environment.

　　

Global Business Scope

　　While WealthEngine primarily serves clients in the United States, its data-driven solutions are applicable to global markets. The company's analytics and wealth identification products can be utilized by businesses and nonprofits worldwide, expanding its reach and influence in the data analytics field.

　　

Main Regulatory Bodies

　　WealthEngine operates under various regulatory frameworks, particularly in the areas of data privacy and protection. In the United States, it adheres to regulations such as the California Consumer Privacy Act (CCPA) and other federal and state laws governing data collection and usage.

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Company History and Development

　　

Key Milestones

　　WealthEngine has achieved several significant milestones since its inception. The company has raised a total of $22.2 million in funding over multiple rounds, with the last funding round being a debt financing round that closed in March 2019. The acquisition by Delinian in December 2020 for $14.5 million marked a pivotal point in its growth trajectory.

　　

Business Expansion Journey

　　Throughout its history, WealthEngine has expanded its service offerings to include advanced analytics and wealth identification tools. The company has leveraged technology to enhance its platform, incorporating machine learning and predictive analytics to provide clients with real-time insights into potential prospects.

　　

Customer Base Growth

　　WealthEngine serves a diverse customer base, including nonprofits, luxury brands, and financial service providers. Its client roster includes thousands of organizations that rely on WealthEngine's data mining expertise to optimize their fundraising and marketing strategies. The company's robust database contains profiles of over 250 million individuals in the U.S., allowing for targeted outreach and engagement.

　　

Platform Development History

　　Over the years, WealthEngine has continually upgraded its platform to incorporate cutting-edge technology. The introduction of the WealthEngine 9 platform marked a significant advancement, utilizing machine learning to analyze billions of data points and regularly refresh profiles to provide clients with up-to-date insights.

　　

Important Awards or Recognitions Received

　　WealthEngine has received recognition for its innovative approach to wealth intelligence and prospect research. Its tools and services have been acknowledged within the industry, contributing to its reputation as a leading provider of wealth identification solutions.

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Trading Services Offered

　　

Forex Trading Options

　　While WealthEngine is not primarily a trading platform, it does provide wealth intelligence that can assist financial service providers in making informed decisions regarding forex trading. WealthEngine's insights can help identify high-net-worth individuals who may be interested in forex trading options.

　　

Stock Trading Options

　　WealthEngine does not directly offer stock trading services. However, its analytics can aid financial advisors and wealth managers in targeting affluent clients who may be interested in stock investments.

　　

CFD Trading Products

　　Similar to stock trading, WealthEngine does not provide Contracts for Difference (CFDs) directly. Instead, its wealth intelligence can support financial institutions in identifying potential clients for CFD trading based on their financial profiles.

　　

Other Financial Instruments

　　WealthEngine focuses on wealth intelligence rather than direct trading services. However, its analytics can be utilized for various financial instruments, including real estate investments and private equity opportunities. The insights generated can help organizations tailor their offerings to meet the needs of high-net-worth individuals.

　　

Special Services or Unique Advantages

　　WealthEngine offers unique advantages through its advanced wealth identification tools, which include the industry's first donor pyramid and wealth modeler. These tools allow clients to segment and prioritize their outreach based on various wealth indicators, enhancing their fundraising and marketing efforts.

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Regulatory and Legal Background

　　

Detailed Regulatory Information

　　WealthEngine complies with several regulatory bodies, including:

• California Consumer Privacy Act (CCPA)
• Federal Trade Commission (FTC)
• Various state-level data protection regulations

　　

Legal Entity Structure by Region

　　WealthEngine operates as a private company under the legal name WealthEngine, Inc. It has a registered office in Bethesda, Maryland, and maintains compliance with local and federal laws regarding data collection and privacy.

　　

Client Fund Protection Measures

　　While WealthEngine does not handle client funds directly, it ensures the protection of client data through strict adherence to privacy regulations and best practices in data management.

　　

Countries/Regions Served

　　WealthEngine primarily serves clients in the United States but has the capability to expand its services to international markets, depending on the specific needs of its clients.

　　

Compliance History

　　WealthEngine has maintained a clean compliance history, adhering to all relevant regulations governing data privacy and protection. The company has implemented measures to ensure that client data is handled responsibly and ethically.

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Competitive Landscape

　　

3-5 Main Competitors

　　WealthEngine faces competition from several key players in the wealth intelligence and prospect research space, including:

• Altrata - A data and intelligence provider with a focus on wealth and business connections.
• TrueAccord - Specializes in financial services and debt collection analytics.
• Kiva - A nonprofit organization that connects lenders and borrowers, focusing on microfinance.
• Jumpstart - Offers predictive analytics and fundraising solutions for nonprofits.

　　

Positioning in the Industry

　　WealthEngine is positioned as a leader in the wealth intelligence sector, offering sophisticated analytics and data-driven insights that empower organizations to optimize their fundraising and marketing strategies. Its extensive database and advanced modeling tools differentiate it from competitors.

　　

Market Differentiation Factors

　　WealthEngine sets itself apart through its comprehensive wealth identification platform, which integrates machine learning and predictive analytics. The company's focus on providing actionable insights tailored to the specific needs of nonprofits and financial services companies enhances its value proposition in the marketplace.

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　　In conclusion, WealthEngine remains a prominent player in the wealth intelligence industry, continually evolving its offerings to meet the needs of its diverse clientele. With its strong foundation, innovative technology, and commitment to data privacy, WealthEngine is well-positioned for future growth and success in the market.

　　Learn more about WealthEngine