Longasia Company

Long Asia Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Long Asia Company, also known simply as Long Asia, was founded in 2012 by a group of finance professionals dedicated to providing exceptional trading services. The firm was established to meet the increasing demand for reliable brokerage services in the financial markets, particularly within the Asia-Pacific region.

Parent Company / Ownership Structure

Long Asia operates as an independent brokerage firm under the name Long Asia Group NZ Limited. It is not a subsidiary of any larger financial institution, which allows it to maintain a distinct identity and operational flexibility.

Headquarters Location

The company is headquartered at 70 Prospect Terrace, Mount Eden, Auckland, 1024, New Zealand. This strategic location enables Long Asia to effectively engage with clients across the Asia-Pacific region and beyond.

Global Business Scope

Long Asia has established a strong presence in major cities worldwide, particularly in the Asia-Pacific region. The firm offers a diverse range of financial products and services, catering to both institutional and retail clients.

Main Regulatory Bodies

Long Asia is regulated by several key financial authorities, ensuring compliance with stringent standards. These include:

• ASIC (Australian Securities and Investments Commission) in Australia
• FINTRAC (Financial Transactions and Reports Analysis Centre of Canada) in Canada
• FSCA (Financial Sector Conduct Authority) in South Africa

2. Company History and Development

Key Milestones

Since its inception in 2012, Long Asia has achieved various significant milestones, including the expansion of its product offerings and the establishment of a robust trading platform.

Business Expansion Journey

Long Asia began its journey by focusing on retail trading services. Over time, the company expanded its operations to include institutional clients and broadened its range of trading instruments to cater to the diverse needs of its growing customer base.

Customer Base Growth

The firm has attracted a substantial client base, boasting over 4 million clients across more than 150 countries. This growth is attributed to its commitment to client satisfaction and the provision of tailored trading solutions.

Platform Development History

Long Asia has continually invested in technology to enhance its trading platform. The company primarily utilizes the MetaTrader 4 (MT4) platform, which is favored by traders for its user-friendly interface and advanced trading tools.

Important Awards or Recognitions Received

While specific awards were not highlighted, Long Asia has received positive reviews for its trading services and regulatory compliance, contributing to its reputation as a trustworthy broker in the financial industry.

3. Trading Services Offered

Forex Trading Options

Long Asia offers a comprehensive selection of forex trading options, providing access to over 55 global currency pairs. This extensive offering allows traders to capitalize on various market conditions and currency fluctuations.

Stock Trading Options

In addition to forex, Long Asia provides trading opportunities in various stocks through Contracts for Difference (CFDs), enabling clients to speculate on stock price movements without owning the underlying assets.

CFD Trading Products

Long Asia specializes in CFD trading, offering a wide range of products, including:

• Commodities: Oil, natural gas, and agricultural products
• Indices: Major global indices that allow for diversified trading strategies
• Precious Metals: Gold, silver, and other metals

Other Financial Instruments

Long Asia also provides access to cryptocurrencies, allowing traders to engage in the rapidly growing crypto market. This includes popular cryptocurrencies such as Bitcoin and Ethereum.

Special Services or Unique Advantages

One of the unique advantages of trading with Long Asia is the availability of a demo account for practice and strategy testing. Additionally, the firm offers low minimum deposits starting from just $10, making it accessible for new traders.

4. Regulatory and Legal Background

Detailed Regulatory Information

Long Asia is regulated by several prominent authorities, ensuring a high level of oversight and client protection:

• ASIC (Australia)
• FINTRAC (Canada)
• FSCA (South Africa)

Legal Entity Structure by Region

Long Asia operates under the legal entity Long Asia Group NZ Limited, which is registered in New Zealand. This structure allows the firm to comply with local and international regulations.

Client Fund Protection Measures

Long Asia implements strict measures to protect client funds, including the use of segregated accounts. This ensures that client deposits are kept separate from the companys operational funds, providing an additional layer of security.

Countries / Regions Served

Long Asia serves clients globally, with a primary focus on the Asia-Pacific region. However, certain countries are restricted from accessing its services, including the United States, China, and several others due to regulatory limitations.

Compliance History

While generally regarded as a reputable broker, potential clients are advised to conduct their due diligence and stay informed about any regulatory updates or compliance issues that may arise.

5. Competitive Landscape

3-5 Main Competitors

Long Asia competes with several notable brokerage firms, including:

• OANDA
• IG Group
• eToro
• FXCM

Positioning in the Industry

Long Asia positions itself as a trusted partner in the financial industry, focusing on transparency, integrity, and client satisfaction. This positioning is reinforced by its regulatory compliance and diverse trading offerings.

Market Differentiation Factors

Long Asia differentiates itself through:

• Low Minimum Deposits: Starting from $10, making it accessible for new traders
• Wide Range of Trading Instruments: Over 2,100 financial instruments available
• Robust Customer Support: 24/7 assistance to address client inquiries promptly

In conclusion, Long Asia Company has established itself as a reputable brokerage firm in the financial industry, offering a diverse range of trading services while maintaining a strong commitment to regulatory compliance and client satisfaction. As the company continues to grow and adapt to the evolving market landscape, it remains an attractive option for both new and experienced traders looking to capitalize on global trading opportunities.

For those interested in learning more about Long Asia's offerings and services, please visit their official website for further details. Learn More