Easy Forex Company

EasyForex Company

Company Overview

Founding Date and Background

EasyForex, now rebranded as EasyMarkets, was established in 2001. The company aimed to simplify trading across various financial instruments for both novice and experienced traders. With a focus on user-friendly platforms and comprehensive educational resources, EasyForex has positioned itself as a significant player in the online trading industry.

Parent Company/Owership Structure

EasyForex operates under the ownership of EasyForex Trading Ltd., which is part of a larger group of companies licensed in several jurisdictions. The company has developed a reputation for reliability and customer-centric services, catering to a diverse range of traders globally.

Headquarters Location

The headquarters of EasyForex is located in Limassol, Cyprus. This strategic location allows the company to operate within a well-regulated environment, benefiting from the robust financial services infrastructure in Cyprus.

Global Business Scope

EasyForex has a global presence, providing trading services to clients in over 160 countries. It caters to a diverse clientele, including retail traders, institutional investors, and affiliates. The company offers access to a wide range of financial markets and instruments, making it a versatile choice for traders worldwide.

Main Regulatory Bodies

EasyForex is regulated by several reputable financial authorities, including:

• Cyprus Securities and Exchange Commission (CySEC) - License No. 079/07
• Australian Securities and Investments Commission (ASIC) - License No. 246566

These regulatory frameworks ensure that EasyForex adheres to stringent standards for client protection and operational transparency.

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Company History and Development

Key Milestones

Since its inception, EasyForex has achieved several key milestones:

• 2001: EasyForex was founded, introducing innovative trading solutions.
• 2003: The company received its regulatory license from CySEC, marking its commitment to compliance and client safety.
• 2016: The rebranding to EasyMarkets was initiated to reflect an expanded range of services and a commitment to enhancing the trading experience.

Business Expansion Journey

EasyForex has consistently expanded its services and market reach. Initially focused on Forex trading, the company has diversified its offerings to include CFDs, commodities, and cryptocurrencies. This expansion has allowed EasyForex to cater to a broader audience and adapt to changing market demands.

Customer Base Growth

Over the years, EasyForex has grown its customer base significantly, boasting over 100,000 fulfilled clients worldwide. The company's commitment to customer service and education has played a crucial role in attracting and retaining clients.

Platform Development History

EasyForex has continuously improved its trading platforms to enhance user experience. The introduction of the proprietary EasyMarkets platform, alongside popular platforms like MetaTrader 4 and 5, has provided traders with multiple options tailored to their preferences and trading styles.

Important Awards or Recognitions Received

Throughout its history, EasyForex has received several awards and recognitions for its innovative services and commitment to customer satisfaction. These accolades underscore the companys dedication to providing a reliable trading environment.

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Trading Services Offered

Forex Trading Options

EasyForex provides access to a wide range of Forex trading options, including over 115 currency pairs. This extensive selection allows traders to diversify their portfolios and capitalize on global currency fluctuations.

Stock Trading Options

In addition to Forex, EasyForex offers trading in various stocks and indices, enabling clients to invest in global equity markets. This feature allows traders to diversify their investments beyond currency trading.

CFD Trading Products

EasyForex provides a variety of CFD trading products, allowing clients to trade on price movements in various markets without owning the underlying assets. This includes commodities, indices, and cryptocurrencies.

Other Financial Instruments

EasyForex also offers trading in cryptocurrencies such as Bitcoin and Ethereum, along with commodities like gold, silver, and oil. This diverse product range caters to the varying preferences of traders looking to explore different markets.

Special Services or Unique Advantages

One of the standout features of EasyForex is its commitment to risk management. The platform offers unique tools such as the DealCancellation feature, which allows traders to cancel losing trades within a specific timeframe. Additionally, EasyForex provides educational resources and training sessions to help traders improve their skills.

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Regulatory and Legal Background

Detailed Regulatory Information

EasyForex is regulated by:

• CySEC (Cyprus Securities and Exchange Commission)
• ASIC (Australian Securities and Investments Commission)

These regulatory bodies ensure that EasyForex complies with stringent financial regulations, providing a secure trading environment for clients.

Legal Entity Structure by Region

EasyForex operates through various entities based on the regions it serves, including:

• EasyForex Trading Ltd. - Regulated by CySEC in Cyprus
• EasyForex Pty Ltd. - Regulated by ASIC in Australia

This structure allows the company to adhere to local regulations while maintaining a global operational footprint.

Client Fund Protection Measures

EasyForex employs several measures to protect client funds, including:

• Segregated client accounts, ensuring that client funds are kept separate from the companys operational funds.
• Negative balance protection, which prevents clients from losing more than their initial investment.

Countries/Regions Served

EasyForex serves clients from various countries, excluding those from regions with specific regulatory restrictions, such as the United States and certain countries in Asia and Africa.

Compliance History

EasyForex has maintained a solid compliance record, consistently meeting the regulatory requirements set forth by the governing bodies. This commitment to compliance has reinforced its reputation as a trustworthy broker.

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Competitive Landscape

Main Competitors

EasyForex competes with several other brokers in the market, including:

• IG Group - Known for its extensive range of markets and educational resources.
• eToro - Offers social trading features and a user-friendly platform.
• Plus500 - Recognized for its straightforward trading interface and competitive spreads.
• OANDA - Offers a robust trading platform and extensive market research tools.

Positioning in the Industry

EasyForex positions itself as a user-friendly broker that caters to both novice and experienced traders. With a focus on education and risk management, it aims to provide a comprehensive trading experience that differentiates it from competitors.

Market Differentiation Factors

EasyForex's unique selling points include:

• A wide range of trading instruments, including Forex, stocks, CFDs, and cryptocurrencies.
• Innovative risk management tools, such as DealCancellation.
• A commitment to education, providing free training resources and webinars for traders.
• Competitive spreads and no commission on trades, enhancing cost-effectiveness for clients.

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In conclusion, EasyForex, now known as EasyMarkets, is a well-established broker that provides a diverse range of trading options and robust regulatory compliance. Its commitment to customer education, risk management, and innovative trading solutions positions it as a reliable choice for traders globally. As the online trading landscape continues to evolve, EasyForex remains dedicated to adapting and enhancing its offerings to meet the needs of its clients.

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