Affin Hwang Company

Affin Hwang Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Affin Hwang Investment Bank Berhad, commonly referred to as Affin Hwang, was founded in 1970. The company has established itself as a prominent player in Malaysia's financial services sector, specializing in investment banking, securities, asset management, and trustee services.

Parent Company/Owership Structure

Affin Hwang operates under the umbrella of Affin Group, which is a leading financial services group in Malaysia. The ownership structure is designed to provide a robust support system for its diverse range of financial services.

Headquarters Location

The company is headquartered in Kuala Lumpur, Malaysia, specifically at Menara Boustead, 69 Jalan Raja Chulan, 50200 Kuala Lumpur.

Global Business Scope

Affin Hwang's operations extend beyond Malaysia, with strategic partnerships that enable them to engage in institutional equities trading across Asian and global markets. Their collaboration with Daiwa Securities enhances their reach and service offerings.

Main Regulatory Bodies

Affin Hwang is regulated by several key bodies, including:

• Bank Negara Malaysia (BNM)
• Securities Commission Malaysia (SC)
• Bursa Malaysia

These regulatory frameworks ensure that the company adheres to high standards of compliance and operational integrity.

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2. Company History and Development

Key Milestones

Affin Hwang has experienced several significant milestones since its inception. Notably, the merger of Affin Investment Bank and Hwang DBS in 2014 marked a pivotal moment, leading to the formation of Affin Hwang Investment Bank Berhad.

Business Expansion Journey

Over the years, Affin Hwang has expanded its service offerings, moving from traditional investment banking to a more diversified portfolio that includes asset management and securities trading. The introduction of their online trading platform, einvest go, exemplifies their commitment to innovation and customer accessibility.

Customer Base Growth

The company serves a broad spectrum of clients, including corporates, investment institutions, retail clients, and high-net-worth individuals. This diverse clientele has significantly contributed to its growth trajectory and market presence.

Platform Development History

The launch of the einvest go platform represents a significant advancement in the company's digital services. This fully online trading platform allows clients to open cash upfront trading accounts and engage in seamless trading activities.

Important Awards or Recognitions Received

Affin Hwang has garnered numerous accolades, including being awarded the "Best Overall Equities Participating Organisation" by Bursa Malaysia for five consecutive years (2014-2018) and "Best Securities House in Malaysia" for four consecutive years (2017-2020) by Asiamoney.

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3. Trading Services Offered

Forex Trading Options

Affin Hwang provides a range of forex trading options, offering numerous currency pairs. This enables clients to engage in diverse trading strategies and capitalize on global currency movements.

Stock Trading Options

The company facilitates stock trading on Bursa Malaysia and major international exchanges. Their services cater to both retail and institutional investors, providing access to a wide array of listed securities.

CFD Trading Products

Affin Hwang offers Contracts for Difference (CFDs) as part of its trading services. This allows clients to speculate on price movements of various assets without owning the underlying asset.

Other Financial Instruments

In addition to forex and stock trading, Affin Hwang provides access to other financial instruments, including:

• Cryptocurrencies
• Commodities
• Derivatives

This diverse product offering allows clients to build comprehensive investment portfolios.

Special Services or Unique Advantages

One of the standout features of Affin Hwang is its low brokerage fees, starting from a minimum of RM5, and the provision of a free premium stock screener powered by Morningstar®. The extensive research coverage further enhances the value offered to clients, providing them with insights to make informed decisions.

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4. Regulatory and Legal Background

Detailed Regulatory Information

Affin Hwang operates under the supervision of several regulatory bodies, which include:

• Bank Negara Malaysia (BNM)
• Securities Commission Malaysia (SC)
• Bursa Malaysia

These organizations ensure that Affin Hwang adheres to stringent regulatory standards.

Legal Entity Structure by Region

Affin Hwang is structured as a public limited company in Malaysia, with its legal entity registered under the Companies Act 1965. The company's operations are primarily concentrated in Malaysia, but it also engages in international trading through its partnerships.

Client Fund Protection Measures

To safeguard client funds, Affin Hwang implements various protective measures, including segregated accounts and adherence to regulatory requirements. This ensures that client assets are managed securely.

Countries/Regions Served

While primarily focused on the Malaysian market, Affin Hwang's strategic partnerships allow it to serve clients across Asia and globally, enhancing its international reach.

Compliance History

Affin Hwang maintains a strong compliance record, consistently meeting the regulatory requirements set forth by the relevant authorities. This commitment to compliance reinforces client trust and confidence in their services.

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5. Competitive Landscape

3-5 Main Competitors

Affin Hwang faces competition from several key players in the Malaysian financial services sector, including:

• Maybank Investment Bank
• CIMB Investment Bank
• RHB Investment Bank
• Hong Leong Investment Bank

Positioning in the Industry

Affin Hwang is positioned as a leading investment banking and securities firm in Malaysia, known for its innovative solutions and customer-centric approach. Its strong market presence is bolstered by its diverse service offerings and commitment to excellence.

Market Differentiation Factors

Affin Hwang differentiates itself through its low brokerage fees, extensive research capabilities, and a user-friendly online trading platform. The firm's focus on client education and support further enhances its competitive edge in the market.

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In conclusion, Affin Hwang Investment Bank Berhad stands out as a reputable and innovative player in Malaysia's financial landscape, offering a wide range of trading services and maintaining a strong commitment to regulatory compliance and client satisfaction. For those interested in exploring investment opportunities, Affin Hwang presents a compelling option.

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