E.SUN Securities Company

E. Sun Securities Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

• Sun Securities Company was founded in 2000, marking its entry into the financial services sector in Taiwan. The company was established with a vision to provide comprehensive securities services to investors, including brokerage and wealth management solutions.

　　

Parent Company / Ownership Structure

　　In 2002, E. Sun Securities became a wholly-owned subsidiary of E. Sun Financial Holding Company (E. Sun FHC). This relationship allows E. Sun Securities to leverage the broader financial resources and expertise of its parent company, enhancing its operational capabilities and service offerings.

　　

Headquarters Location

• Sun Securities is headquartered in Taipei, Taiwan, specifically located at 6th Floor, No. 158, Section 3, Minsheng East Road, Songshan District, Taipei City, 105-96.

　　

Global Business Scope

• Sun Securities provides a variety of services that cater to both domestic and international markets. Its offerings include securities brokerage, underwriting, proprietary trading, and wealth management services, allowing it to serve a diverse range of clients, from individual investors to institutional entities.

　　

Main Regulatory Bodies

• Sun Securities operates under the regulatory oversight of the Taipei Exchange (TPEx). This regulatory framework ensures that the company adheres to the required standards for financial operations and investor protection.

　　Back to Top

　　

2. Company History and Development

　　

Key Milestones

• 2000: E. Sun Securities is established.
• 2002: Becomes a wholly-owned subsidiary of E. Sun FHC.
• 2004: Launches its online trading platform, enhancing customer accessibility and trading efficiency.
• 2010: Expands its services to include futures trading and overseas brokerage services.

　　

Business Expansion Journey

　　Since its inception, E. Sun Securities has focused on expanding its service offerings. The company has gradually integrated various financial services under one roof, including margin trading, underwriting for initial public offerings (IPOs), and proprietary trading. This expansion has allowed E. Sun Securities to maintain a competitive edge in the Taiwanese financial market.

　　

Customer Base Growth

• Sun Securities has experienced significant growth in its customer base over the years. By leveraging its comprehensive service offerings and commitment to customer satisfaction, the company has attracted a diverse clientele, including retail investors, high-net-worth individuals, and institutional clients.

　　

Platform Development History

　　The company has continuously improved its online trading platforms to enhance user experience. The flagship PC Trader platform was developed to cater to seasoned traders, while mobile and web trading solutions were introduced to accommodate the growing demand for flexible trading options.

　　

Important Awards or Recognitions Received

• Sun Securities has received various accolades for its performance and customer service. Notably, it has been recognized for its commitment to corporate social responsibility and excellence in financial services, further solidifying its reputation in the industry.

　　Back to Top

　　

3. Trading Services Offered

　　

Forex Trading Options

• Sun Securities offers a robust forex trading platform, providing access to a wide range of currency pairs. This includes major pairs such as EUR/USD, GBP/USD, and USD/JPY, as well as numerous minor and exotic pairs, catering to both novice and experienced traders.

　　

Stock Trading Options

　　The company provides comprehensive stock trading services, allowing clients to buy and sell shares listed on the Taiwan Stock Exchange and other international markets. E. Sun Securities also offers access to exchange-traded funds (ETFs) for diversified investment opportunities.

　　

CFD Trading Products

• Sun Securities offers Contracts for Difference (CFDs) on various assets, enabling traders to speculate on price movements without owning the underlying asset. This includes CFDs on stocks, indices, and commodities, providing flexibility and leverage to investors.

　　

Other Financial Instruments

　　In addition to forex and stock trading, E. Sun Securities provides access to other financial instruments, including:

• Commodities: Trading options on gold, silver, oil, and agricultural products.
• Cryptocurrencies: While the company has not fully ventured into cryptocurrency trading, it remains a topic of interest for future offerings.

　　

Special Services or Unique Advantages

• Sun Securities distinguishes itself through its commitment to customer service, offering 24/7 support via various channels, including phone, email, and online chat. The company also provides extensive educational resources to help clients enhance their trading skills and knowledge.

　　Back to Top

　　

4. Regulatory and Legal Background

　　

Detailed Regulatory Information

• Sun Securities is primarily regulated by the Taipei Exchange (TPEx) in Taiwan. This regulatory body oversees the trading activities of the company to ensure compliance with financial regulations and investor protection.

　　

Legal Entity Structure by Region

• Sun Securities operates as a licensed securities firm under Taiwanese law. The legal entity structure allows for the provision of various financial services, including brokerage and underwriting, within the regulatory framework established by TPEx.

　　

Client Fund Protection Measures

　　To protect client funds, E. Sun Securities implements strict compliance and risk management protocols. This includes segregating client funds from company operational funds, ensuring that client assets are safeguarded in the event of financial difficulties.

　　

Countries/Regions Served

　　While E. Sun Securities primarily focuses on the Taiwanese market, it also offers international brokerage services, enabling clients to access global financial markets. This includes overseas stock and futures trading, catering to the needs of investors seeking diversification.

　　

Compliance History

• Sun Securities has maintained a strong compliance record, adhering to all regulatory requirements set forth by TPEx. The company has implemented various measures to ensure transparency and integrity in its operations.

　　Back to Top

　　

5. Competitive Landscape

　　

3-5 Main Competitors

• Sun Securities competes with several notable firms in the Taiwanese market, including:
• Yuanta Securities: A leading securities firm offering a wide range of financial services.
• Fubon Securities: Known for its extensive brokerage services and investment products.
• KGI Securities: A prominent player in the investment banking and brokerage sectors.

　　

Positioning in the Industry

• Sun Securities positions itself as a customer-centric financial institution, focusing on providing high-quality services and innovative trading solutions. Its commitment to education and customer support sets it apart from competitors.

　　

Market Differentiation Factors

　　Key differentiators for E. Sun Securities include:

• Comprehensive Service Offerings: A wide range of financial products and services catering to diverse investor needs.
• Robust Trading Platforms: Advanced trading technology that enhances the trading experience.
• Customer Education: Extensive educational resources and support to empower clients in their investment journeys.

　　Back to Top

　　In conclusion, E. Sun Securities Company has established itself as a reputable player in the Taiwanese financial market. With a solid foundation, a diverse range of services, and a commitment to customer satisfaction, it continues to thrive amidst competition. Investors looking for a reliable and comprehensive trading experience may find E. Sun Securities to be a suitable choice for their financial endeavors.

　　Learn More