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Rating Index

Pros

Strong reputation as one of the top brokerage houses in Bangladesh, holding leading positions in the Dhaka and Chattogram stock exchanges.

Offers a comprehensive range of services, including state-of-the-art research and a financial portal for extensive market data.

Positive work environment reported by employees, with opportunities for learning and development in the finance sector.

Cons

Lack of valid regulatory licenses raises concerns about the safety and reliability of their services.

Mixed reviews regarding employee compensation and benefits, with some employees citing low pay and heavy workloads.

Limited trading options and poor performance on new trading platforms, reflecting challenges in attracting investors.

LankaBangla Securities Company

Lankabangla Securities Company: A Comprehensive Overview

1. Company Overview

Founding Date and Background

Lankabangla Securities Limited (LBSL) was established in 1997 as a key player in the financial services sector of Bangladesh. It was formed to provide comprehensive stock brokerage services and investment solutions to both individual and institutional investors.

Parent Company/Ownership Structure

Lankabangla Securities is a subsidiary of Lankabangla Finance PLC, which is a licensed non-banking financial institution in Bangladesh. The ownership structure includes a mix of Bangladeshi investors and international partners, notably Sampath Bank Limited of Sri Lanka and One Bank Limited of Bangladesh.

Headquarters Location

The company is headquartered in Dhaka, Bangladesh, specifically located at A.A. Bhaban, 23 Motijheel C/A, Dhaka-1000.

Global Business Scope

While Lankabangla Securities primarily operates within Bangladesh, it serves a diverse clientele that includes both local and international investors. The firm has established a robust presence in the Dhaka Stock Exchange (DSE) and the Chittagong Stock Exchange (CSE).

Main Regulatory Bodies

Lankabangla Securities operates under the regulatory framework of the Bangladesh Securities and Exchange Commission (BSEC) and adheres to the guidelines set forth by the Dhaka Stock Exchange and Chittagong Stock Exchange.

2. Company History and Development

Key Milestones

Lankabangla Securities has achieved several significant milestones since its inception. Notably, it has maintained its position as the top broker in the DSE for 16 consecutive years and in the CSE for five years. The company has also successfully managed multiple Initial Public Offerings (IPOs) and rights offerings.

Business Expansion Journey

Over the years, Lankabangla Securities has expanded its service offerings and client base. The firm has invested in technology to enhance its trading platforms, allowing clients to engage in online trading seamlessly.

Customer Base Growth

The company has witnessed significant growth in its customer base, attributed to its commitment to client satisfaction and innovative service delivery. The introduction of digital platforms such as Tradexpress and iBroker has facilitated easier access to the stock market for clients.

Platform Development History

Lankabangla Securities has developed several online trading platforms to improve client experience. The iBroker platform, for instance, allows clients to manage their portfolios digitally without needing to visit physical branches.

Important Awards or Recognitions Received

The company has received multiple awards for its excellence in service and innovation, including recognition at the BASIS National ICT Awards for its digital trading platforms.

3. Trading Services Offered

Forex Trading Options

Lankabangla Securities offers a range of forex trading options, providing clients with access to numerous currency pairs. This allows investors to engage in diverse trading strategies and capitalize on global currency fluctuations.

Stock Trading Options

The firm facilitates trading in a wide array of stocks listed on the Dhaka Stock Exchange and Chittagong Stock Exchange, catering to both individual and institutional investors.

CFD Trading Products

Lankabangla Securities provides Contracts for Difference (CFDs) on various financial instruments, allowing clients to speculate on price movements without owning the underlying assets.

Other Financial Instruments

In addition to forex and stock trading, Lankabangla offers access to commodities and, in some cases, cryptocurrencies. This diverse range of financial instruments enables clients to diversify their investment portfolios.

Special Services or Unique Advantages

Lankabangla Securities emphasizes customer service and has invested significantly in IT infrastructure to ensure a seamless trading experience. Its digital platforms allow for interactive and contactless customer service, setting it apart from many competitors.

4. Regulatory and Legal Background

Detailed Regulatory Information

Lankabangla Securities is regulated by the following bodies:

Bangladesh Securities and Exchange Commission (BSEC)
Dhaka Stock Exchange (DSE)
Chittagong Stock Exchange (CSE)

Legal Entity Structure by Region

The company operates as a licensed brokerage firm under Bangladeshi law, adhering to the regulations set by the BSEC. Its legal structure is designed to comply with the financial regulations of Bangladesh.

Client Fund Protection Measures

To protect client funds, Lankabangla Securities follows strict regulatory guidelines and employs robust risk management practices. Client funds are maintained in segregated accounts to ensure safety and transparency.

Countries/Regions Served

While primarily focused on the Bangladeshi market, Lankabangla Securities also caters to international clients, providing services that facilitate cross-border trading.

Compliance History

The firm has maintained a strong compliance record, consistently meeting the regulatory requirements set forth by the BSEC and other governing bodies.

5. Competitive Landscape

3-5 Main Competitors

Lankabangla Securities faces competition from several other brokerage firms in Bangladesh, including:

City Bank Capital Resources Limited
BRAC EPL Stock Brokerage Limited
IDLC Investments Limited
First Capital Limited
1. 1. Khan & Company Limited

Positioning in the Industry

Lankabangla Securities is positioned as a leading brokerage firm in Bangladesh, known for its strong market presence and comprehensive service offerings. Its long-standing reputation for excellence has solidified its status in the industry.

Market Differentiation Factors

The company's commitment to client satisfaction, innovative digital platforms, and a wide range of financial products set it apart from competitors. Additionally, its consistent performance in the stock market has earned it a loyal customer base.

In conclusion, Lankabangla Securities Company has established itself as a formidable player in the Bangladeshi financial services landscape. With a strong foundation, a commitment to innovation, and a focus on customer satisfaction, it continues to thrive in a competitive market. For those looking to learn more about Lankabangla Securities and its offerings, further exploration of their platforms and services is encouraged.